In the last few months, Magic: the Gathering card prices, especially for anything seeing play in Modern, have gone up and up and up.
These have not been steady increases over time, these have been spikes over the course of a few days. The examples are many and varied. Zendikar Fetchlands are now worth more than most of their color counterpart original dual lands!
I’m giving serious thought to this being a bubble of unsustainable growth.
Wizards of the Coast, in its shareholder meetings, has referred to Magic’s growth at between 20% and 25% yearly for the past four years. Each of the big fall sets has broken sales records, and while we don’t get specific numbers of packs/boxes sold, we can look at tournament attendance and see how many more people are participating than ever.
Can this go on? There are individuals who make a living buying and selling Magic cards. These aren’t even commodities of value, these are collectibles that are used in a game. Counterfeiting hasn’t precisely caught up but it’s a real threat. I’m worried that even without this game becoming a public fad, there’s a real chance that we’re reaching saturation.
We have attempts at market manipulation. The subreddit for mtgfinance is cracking down on such behavior. TCGPlayer has long been influenced by a ‘race to the bottom’ price philosophy. In the current state of things, one site moving their price means that lots of others jump in as imitations. You may not agree with Starcity’s prices, but when they increase their sale price, others have followed suit before long.
We have more places to play and more formats to play. We have amazing choices for customizing our accessories and languages to play in. I don’t think that it’s all going to come crashing down, but I’m concerned enough that I feel it’s time to sell some stock. I’m cashing out some of my EDH decks, because some of the cards have gone high enough that I’d rather have the cash, instead of a deck I only play once every few months.
The casual formats have seen increases in value, but it’s Modern that has me most worried.
Wizards has more of an interest in keeping Modern healthy than it does Legacy or Vintage. Modern is a format that will not supplant Standard, but instead, they will work together. When your sweet cards are no longer Standard-legal, you’ll try to make them work in Modern. Wizards has put a lot of effort into this format, making it accessible to a range of strategies, and they use the banlist with an eye towards the health of the format.
What is not healthy for the format is the cost, and that cost has gone up much higher, much faster than I believe they anticipated. I’ve talked about reprints before, and with the recent price explosions, Wizards has to be thinking about reprinting lots of things. Chronicles was too much; Modern Masters was not enough. It’s anyone’s guess how long it will take to get these reprints on the market, but there is a consensus of thought that it will happen eventually.
So I’m selling some of my cards. I am cashing in on some enormous percentages. I have a Gaea’s Cradle that I got in 2011 for $60 in trade. I have a Bitterblossom left over that I got for $20. I have a lot of $10-$20 cards that I got for significantly less, and I’m moving out of them.
I’m not trying to cause a panic. I’m stating my opinion that casual players aren’t going to be able to hang with these decidedly not-casual prices. Just in the past couple of years, the cost associated with building a high-level Cube or foiling out a deck has gone up tremendously as more people chase that same goal.
I’m advocating that if you have put a lot of money (or at least, a lot of energy that has become monetary value) into a set of cards, you should think about how much you could get for it. How often do you play with your all-foil Cube? Would you rather have a new (used) car? Would you prefer to use that money as the security deposit and first month’s rent on a new place to live? Perhaps it’s enough to pay the down payment on a mortgage.
We want you to maximize the return you get on playing Magic. We want you to gain the most value possible.
It’s time to think about what that value can get you.