All posts by Jared Yost

Jared is longtime Magic player who has been slinging cardboard since Odyssey block (when creatures came into play). He was introduced to the financial side of Magic during Return to Ravnica block and hasn't looked back since. He is a resident of the VA area located just outside of DC. His favorite MTG formats include Limited, Legacy, and Commander - preferably making creature tokens while playing those formats.

Weekly News and Highlights

Instead of focusing my article on one topic this week, I am going to focus on recent announcements from Wizards and what that means for all of us.

M15 Preliminary News

There were some interesting revelations released about the upcoming M15 core set. The biggest piece of news from this announcement was that they were adding 20 extra cards to the set. This was discovered by taking the card count that Wizards provides with a set announcement (for M15 this was 269) and comparing it to M14’s 249 total cards.

Before Mark Rosewater explained that the 20 extra cards were going to be uncommons, wild theories were being thrown around like candy. For example, that Wizards was finally making room for Zendikar fetchlands or some other such nonsense. Now that the outlandish theories can be put to rest, lets discuss the impact that 20 new uncommons will have on the set and for Standard in general.

This is a great idea for from a limited perspective because it will allow them to print more powerful cards at the uncommon level. A major comparison was made with the M14 rare Domestication, which was previously an uncommon in Rise of the Eldrazi, and then was upgraded to rare in M14 so that it would not kill limited. If Domestication is reprinted again in M15 I would be 99% sure it would be an uncommon due to this announcement.

From a financial perspective this could allow for certain uncommons in M15 to spike higher than usual if they are played heavily in a future Standard archetype. It would not surprise me to see $5 uncommons that reach the popularity of Young Pyromancer, Burning-Tree Emissary, or Boros Charm once M15 becomes scarce. Keep this mind when drafting or trading – getting a few chase M15 uncommons as a throw in could be a good strategy in the future.

Some are other tidbits were that the Magic card face was being redesigned and that Garruk is making a reappearance in M15. I don’t think the card face change is going to do anything negative for the game – as the saying goes, even if you put $100 bills in Magic packs players will complain about the way you folded them. Garruk reappearing is interesting though because many players noticed that the artwork depicted that he was still veil cursed – which lead to theories about a Garruk Relentless reprint. While nothing is out of the realm of possibility, I doubt that this will happen unless double faced cards start popping up in spoilers for M15. Double faced cards need a special type of print run in order to produce them in a cost efficient manner so unless there are double faced cards being spoiled in the future at all rarity levels you can count out a Garruk Relentless reprint.

Coming Up – Born of the Gods

Since BNG is on the horizon and spoiler season will soon be starting, let’s revisit my article about picking up multicolored cards for missing temples to see if anything is still relevant based on the spoiled U/W, G/W, and B/R temples:

U/W – I did not predict that this temple would make any existing cards more powerful and  instead would reinforce existing U/W control archetypes and make Esper more viable. Cards in these colors have already spiked or reached their peaks – though there is always chance for the double spike before the season is over. Unfortunately capitalizing on a second spike would be very difficult, as many players will not buy into a card at such a high price that also has such a short life.

G/W – I’ve been a fan of Advent of the Wurm for a long time and the G/W temple could make it finally take off. I would definitely hold on to any copies of Advent you picked up in the previous months to see if the G/W temple can make it take off. Fleecemane Lion has taken a nosedive in price as I predicted, and can be had for as cheap as $2 from several vendors. I think this is the floor for Watchwolf+ because it still has a lot of casual appeal in addition to potentially being relevant in Standard over the next year. Loxodon Smiter is already being played pretty extensively so I don’t think the G/W temple will boost the price much. Any gains it might see would be marginal compared to the current price. I don’t think Armada Wurm is going anywhere; it is too pricy for Standard, though Trostani could definitely spike if a Populate deck is established during Standard season. In summary, watch Advent of the Wurm and Trostani the closest for price spikes.

B/R – Exava is dirt cheap right now and the right deck could really make her take off. I don’t foresee her going over $4 due to the intro pack inclusion. This is still a juicy pay off if you can hold your copies. Rakdos’s Return is already $5, but it could go up before the end of the season. Tymaret and Underworld Cerberus are very cheap for a rare and mythic respectively, but they’ll need additional help from BNG to be relevant in Standard. All in all, watch these B/R cards over the next few weeks.

Modern Announcement – Event Deck

Last week I discussed some trending cards in Modern and little did I know that Wizards was planning on releasing a Modern event deck! For $75 this certainly ain’t cheap, which means pricey format staples are being reprinted. Which staples remains to be seen yet there has been a lot of speculation as to what these might be based on the revelation that there will be double sided tokens included with the Modern event deck.

One popular theory is that it could be Mono Blue Tron. This makes sense because we could see Wurmcoil Engine tokens, and also gives Wizards a way to release more copies of Remand into the market. At the same time, they can also reprint staples like Karn that have been getting outrageously expensive since Modern has become more popular. Other potential reprints for Mono Blue Tron include Spellskite, Oblivion Stone, All is Dust, and Eye of Ugin which have been steadily going up in price over the years. Unfortunately Mono Blue and other Tron decks do not usually run fetch lands which are a sorely needed reprint in the format.

This leads into another major theory, which is that it is a B/W tokens list. This would allow Wizards to reprint Marsh Flats and/or Arid Mesa along with cards like Auriok Champion, Hero of Bladehold, Thoughtseize, Inquisition of Kozliek, and Windbrisk Heights. You can read more about the community’s speculation at http://www.reddit.com/r/magicTCG/comments/1urx5j/wizards_announces_modern_event_deck.

Again, let me reiterate that this is all pure speculation at this time. I wanted to highlight this information to make a point, which is that Modern speculation targets should never be held for the long term (1 year or more). With this announcement, and in addition to last year’s Modern Masters, Wizards has made it clear they have no qualms with offering regular reprints of Modern staples. Not to put the reprint fear into you, but plan your Modern acquisitions accordingly and realize that there is a time limit when holding a Modern card.

Counterfeits and the Community’s Reaction

After being discovered by others at the Quiet Speculation and Twitter communities, a post surfaced on Reddit describing a company in China that is making near-perfect counterfeit Magic cards (http://www.reddit.com/r/magicTCG/comments/1uoccf/beware_very_accurate_fake_cards_from_china_and/). If you check out the album of samples that the company offers you can see that they have the technology to reprint not only just Standard or Modern staples, they also can make Legacy staples like dual lands, Onslaught Fetchlands, Wasteland, and Force of Will. Personally, I haven’t seen the fakes myself to verify how accurate they are. Regardless, they offer a startling insight into the power of printers today and the efforts that someone will take to make a quick buck off of Magic copyright infringement.

A lot of people on Reddit were concerned that once the technology was perfected there would be no easy way to tell the difference between a real and fake, and thus these counterfeits would crash the secondary market for Magic singles. While I agree that this is a concern, I believe that ultimately these counterfeit cards will be of little consequence to the game at large.

  • The barrier of entry for counterfeiting Magic cards that are facsimiles of the real versions is very costly. There are several methods used already to create counterfeit cards (P9 counterfeits have always been an issue in the market). To make a good one takes a lot of trial and error, as I’m sure we’ve all seen some pretty comical fakes in our time. The printing equipment and distribution of cards are costly (though I admit, these business processes could decrease in cost over time as technology gets better,) which is evident because the vendor requires a minimum order of about $500. Only dedicated scammers will be able to purchase fakes en masse, which means that once the scammer is found out the community can be alerted to them and shut them down by having law enforcement intervene.

  • Even if counterfeits become a huge problem online, buyers will just rely more on big name stores like Starcity, Channelfireball, etc. to purchase their cards because they will be a reputable source. Lucky for Magic, collectability of the cards usually comes in second to players wanting and needing them for formats like Standard.

  • It won’t affect the sales of Magic cards at brick and mortar establishments because store owners are typically experienced at distinguishing between a fake and real card because they have seen hundreds of thousands of Magic cards over their lifetime. Buying directly from stores shouldn’t be an issue either.

  • Even the more experienced players will be able to tell the difference because there will always be little signs that indicate that the card is fake, since the printing process is so hard to replicate exactly.

  • Wizards is working on changing the way cards are designed to help counter the fakes entering the market (one reason I suspect the card frame change in M15)

Of course, there are concerns especially for older formats like Legacy and Vintage. If a card is double sleeved and sitting across from you at a table would you be able to tell it is a fake? I would elaborate a bit more on this concern, but I feel user whatmakesyouhappy at Reddit did a good job explaining this in the mtgfinance subreddit (http://www.reddit.com/r/mtgfinance/comments/1uv7ng/analysis_of_potential_impact_of_chinese/).

To summarize their analysis, the main concern is Modern, which is on the cusp of becoming eternal and still has crazy prices on more recently printed cards like Tarmogoyf and Dark Confidant. Again, like I discussed in my Modern section above, Wizards is all about the reprint in Modern – they can stay ahead of the counterfeits by making sure they have regular reprints which the Modern event deck all but ensures. The other formats are less affected because Standard needs must be fulfilled immediately (can’t wait 2 weeks for a card from overseas) while Legacy is more established (most players have the cards) and Vintage has always had proxies.

The counterfeits will exist, they have always existed, and Wizards and the community will ride this wave of counterfeits like every other wave before it. The security of purchasing from reputable sources, along with the effort to make high-demand cards available will help alleviate the impact of counterfeits on the market.

Wrap Up

That wraps up my introspection of last week’s news and my analysis on what it all means. I will leave you with some cards that I’ve noticed have been trending upward on the MTGPrice 50 Biggest Gainers page:

Kami of the Crescent Moon – Another Nekusar related spike? Yawn. At least this one may have Modern applications.

Reflecting Pool – Appearing across a smattering of Modern decks, Reflecting Pool has slowly been ticking up in price over the past week. Will this be the next land to break $20? Probably not, as Jund prefers not to play the land and Pool is mainly played in Tier 2 three-color-or-more builds. I don’t believe this card has enough of a profit potential to start grabbing copies.

Omnath, Locus of Mana – Did not expect this guy to appear near the top of the list. Apparently he can occasionally be found for $5 from several vendors on TCGPlayer. A popular EDH general, his demand is driven by the casual market. Expect Omanth to continue his steady rise into the future.

Damnation – I sort of saw this coming, though did not expect that it would break $30 and keep going. I guess Grixis and gifts control in Modern are becoming more popular, in addition to the casual appeal of the card. However, unless you need these for a deck, I would recommend staying away because the reprint potential here is quite high. (They did reprint Wrath of God in the latest Commander precons). The price really can’t go much higher so the potential for profits are slim at this point.

Tectonic Edge – Another expected rise. What could be the final price on Tec Edge? I think it might hit the highs of Inquisition of Kozilek , which is around $6-$7. The buy-in price is currently pretty high at $3, yet a rise to $6 is not out of the question come Modern season. Pick up your Tec Edges now before they get loony.

Even in Winter, the Heat is On

By: Jared Yost

Though the cold winds blow, at times so fiercely that it feels like my face is going to freeze off during my walk to work, there certainly isn’t any lack of heat sparking the fires of speculation in the Magic market recently. I’ve noticed quite a few trending cards across several different formats I’d like to consider further.

Standard

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Mutavault

Most copies of Mutavault on TCGPlayer are now around $35. I don’t think Mutavault can sustain this price for very long, especially since Born of the Gods is soon to be released. With the advent of multicolored demigods and the potential for more two and three color decks in Standard, I believe that Mutavault can’t increase in price much further. Even Thragtusk and Snapcaster didn’t make it this high. I don’t expect Mutavault to be worth more than all the mythics in Standard – especially since it is a reprint! I’ve cashed in and taken my profits; I suggest you do the same.

 

Xathrid Necromancer

Xathrid Necromancer

Xathrid Necromancer has been on the rise ever since since his appearance in the Grand Prix Shizuoka finals in both decks. It appears for the moment to have stabilized around $4, and that is about $1 higher than it was in previous weeks. Unfortunately, I am not sure if there is enough support for the card to grow further. He is a card with a very powerful effect but I am not sure the white weenie (splashing black) or Orzhov midrange decks will match the popularity of Mono-Blue and Mono-Black devotion until the next set release. I don’t expect his price to change much until that time. I would hold any copies for now, and if support does not present itself after Born of the Gods is released, jump ship.

 

Pack Rat

Pack Rat

Buoyed by the success of Mono-Black devotion, Pack Rat continues to see marginal increases as well. It is also up from $3 to around $4. Once Born of the Gods is released, I expect that Pack Rat will share a similar fate with Xathrid Necromancer, seeing a decrease in demand due to the rise of multi-color strategies. I don’t expect that Pack Rat can maintain $4 for much longer so get rid of any extra copies while you can.

 

Prime Speaker Zegana

Prime Speaker Zegana

Prime Speaker Zegana is a card talked about in the past on this blog, and with the spoiling of Kiora, the Crashing Wave it looks like sellers have increased her price by $1 because of the potential interaction of the two cards.

Kiora, the Crashing Wave

Whether or not Zegana will have a home in new Standard decks after Born of the Gods is hard to predict at this point. We already have Prophet of Kruphix, Master Biomancer, and a whole slew of other tools available to U/G players – I’m not sure if Kiora will be enough to make it better than other existing archetypes. As a Planeswalker she seems very underwhelming to me. Don’t forget, Travis mentioned buying Planeswalkers at a set’s release is a trap – definitely agree here especially in light of her low loyalty count.

Zegana has potential and we should all keep a close eye on her moving forward. Even without Standard she is a great casual target, if you need another reason to pick up at least a few of them.

 

Modern

Zur the Enchanter

Zur the Enchanter

Zur has already spiked twice. Starting out around $5 in July, he spiked in November to around $10 after a new Esper aggro aura brew popped up. From there, he slowly ticked up to around $15 once the deck started catching on among Modern players, and then seemed to stabilize.

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More recently, players have started scooping up all the copies remaining on TCGPlayer and other vendor websites. As of Friday, there were only four listings on TCGPlayer with NM copies going for about $20. Does Zur have the potential to keep rising higher? He is a popular EDH general, and with the added popularity from Modern could he be a $25-$30 card? Most likely not.

I would hold any copies you might have of Zur at this point (don’t buy in if you have not) to see where the price ultimately stabilizes. This could be a case of all hype, as I haven’t seen a consistent winning Modern list that utilizes Zur outside of MTGO. This is a case of hold until Modern season, then trade away if the hype doesn’t add up.

 

Birthing Pod

Birthing Pod

Birthing Pod is a modern staple, and it looks like the price is starting to catch up to the massive demand it will see come Modern season. Copies are listing for around $6 on TCGPlayer, and I expect this upward trend to continue through Modern season. There will be a high demand for Birthing Pod and you want to pick up your copies now before the price reaches the high point during Modern season.

 

Karn Liberated

Karn Liberated

Karn has also seen a sharp rise in price over the last month.

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There are still plenty of copies listed on TCGPlayer for around $45, which looks like it could be a good deal if you can pick them up before he reaches his new price point of $50. Karn is a staple card in the Urzatron decks of Modern and I believe that this new price is the market correcting itself. Pick up your copies now on the cheap in preparation for Modern season.

 

Phyrexian Arena

Phyrexian Arena

Phyrexian Arena’s rise in price is certainly interesting. In addition to Phyrexian Obliterator, it appears that Arena will have a home in the new Modern Mono-Black devotion deck. Outside of MTGO this deck hasn’t put up any real results, so the rise in price may be due purely to speculation of the deck’s success. I believe that the price in this case is also driven by casual demand, as Phyrexian Arena has been printed several times and yet still seems to retain an average price of $6-$7. I would stay away from this card as a speculation target because results are still pending, and I don’t think the price will rise that much further because of all the reprints Arena has seen.

 

Master of the Pearl Trident

Master of the Pearl Trident

As of Friday, Cardkingdom has upped their buy price on MotPT to $2.45 – this price is the same or higher than sellers are selling the card for on TCGPlayer. When the spread goes negative like this, they believe that the card will have real momentum in the future, and it is a sign that you should start picking up copies yourself. I’m not sure if MotPT will be hitting $5 or higher any time in the near future, but it’s not exactly out of the question – Merfolk could be making big waves in Modern season because of Master of Waves. I would pick up a few copies if you can get them at $2.50 or less because I believe that is the new floor for Master of the Pearl Trident, having only been printed in a single core set.

 

Legacy

Stoneforge Mystic

Stoneforge Mystic

Stoneforge Mystic has seen a recent surge in price over the last week too.

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I attribute this to the True-Name Nemesis factor – since TNN decks have become extremely popular in Legacy, and Stoneforge Mystic is one of the key cards to fetch equipment to attach to your TNN, it makes sense that Stoneforge would also rise in price to match the demand of the TNN decks.

Even without TNN, Stoneforge Mystic was due for a rise in price eventually. TNN just expedited that hike. She has already seen play across several different legacy archetypes as a three or four auto-include (Death and Taxes, Maverick, Junk, Bant, and Stoneblade to name some more,) so the price rise makes sense to me.

Until a reprint, I don’t see her price going down. Her new price will settle in the $25-$30 range and will stay there until she is reprinted. (Even though she already was reprinted as a 2-of in an event deck.)

 

Wasteland

Wasteland

Wasteland has again reached new highs, this time spiking to $75. Like it’s companion Force of Will, Wasteland has now become an absurdly expensive uncommon in Legacy due to its rarity and ubiquitous use across the decks of the format.

Speaking of Force of Will, I think it is pretty funny that Wasteland has now become more expensive – does this mean that it’s a good time to start picking up Force of Wills again? They’ve gone down from their highs of $85 just last year.

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There are plenty of copies available on TCGPlayer for around $65. However, this could also be the new price for for Force of Will – Abrupt Decay makes counterspells less useful, so if Wizards continues this trend and prints more uncounterable spells in the future it could continue to affect FoW’s price as well. Considering this, I still think that picking up Force of Will for $65 is a good price.

Back to Wasteland – I believe the new price is here to stay for the time being because Wasteland is a format staple and will never go out of favor in Legacy. Watch down the road though – it could pull a Force of Will and suddenly drop again to $60-$65, at which point you want to start picking them up again.

 

Infernal Tutor

Infernal Tutor

Ah, here is a card that I’ve been expecting to rise for awhile. Infernal Tutor only sees play in Storm decks (ANT, TES, and other Storm variants,) yet it consistently is included as four-of since it is essentially Demonic Tutor alongside LED. Lion’s Eye Diamond has seen it’s price near double, from $45 in 2012 to the $85 that it now commands and Infernal Tutor was, in my opinion, the next card on the list to see a price hike. It is a rare from a small third set that is now extremely hard to find. Combine that with the fact that Storm is on the rise to combat the tide of True-Name Nemesis decks that have hit the Legacy scene and you have a price surge. The price for Infernal Tutor is also here to stay, as Storm decks will always be a threat in the Legacy metagame.

 

Commander

Craterhoof Behemoth

Craterhoof Behemoth

Craterhoof Behemoth has been on a rise in price since early November, and I don’t think it is just the casual players that are creating the price hike in this case. Sure, Commander loves Craterhoof Behemoth. However, I think his price is also being driven by demand from elsewhere. Modern may have a role in the rise in Craterhoof’s price because green devotion, like black devotion, could be a possible deck come next Modern season. Vendors and players alike are raising this card’s price in anticipation of it performing in Modern in addition to all of the casual love it currently gets. I’ve mentioned Craterhoof before, and I would pick up my copies now before the price starts getting out of hand.

 

Invoke Prejudice

Invoke Prejudice

Invoke Prejudice is a classic case of a buyout – all of the copies that were around $50 were bought out last week with the remaining copies priced at an absurdly high $175. The card is strictly a casual card, as it sees no play outside of Commander and other casual formats. I expect this card to drop back down in price, though not as low as $50. It will most likely settle in at a new price around $80-$95 because of the extreme rarity. Other English-edition Legends cards have followed a similar pattern. In this case, Invoke Prejudice was the next buyout (certainly not a cheap one, though!) and I would stay away from picking up any copies of this card until a new price has settled in a few weeks or months.

 

Consecrated Sphinx

Consecrated Sphinx

Consecrated Sphinx has been on a slow, steady rise since the summer and has also recently seen a buyout on TCGPlayer sites.

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The new price for Consecrated Sphinx is firm. The proper buy in time for Consecrated Sphinx was when the floor was $4, so if you have any extra copies now would be a good time to sell or trade them. If you are looking to pick up copies of Consecrated Sphinx, $10 isn’t awful but don’t expect another increase in price anytime soon. It took this long to get to $10, and in order to get a good return on a $10 investment the card would need to hit $20, which I don’t foresee happening for another few years – and even then, there is a chance that it could be reprinted which would forever keep the cap around $12-$15.

Wrapping Up

To summarize, I believe that Standard and Modern have the most unpredictable prices from the recent spikes and upward trends – Mutavault will have a hard time breaking $40 due to the various reasons I mentioned, and Zur and Phyrexian Arena need results before I am willing to put the kind of cash vendors are asking for into purchasing them.

On the other hand, cards in Legacy and casual favorites generally have a predictable price surge – Stoneforge certainly isn’t going anywhere without a reprint, and Wasteland, Consecrated Sphinx, and Craterhoof Behemoth were all predictable.

However, you want to watch out for the price spike trap – avoid emotional investing in cards like Invoke Prejudice. If you haven’t heard of it before and it hasn’t put up any results, stay away before a card settles to its real price.

Player Base Fuel

By: Jared Yost

One of the fundamental parts of the Magic market is the player base. In order to understand the purchasing decisions of the Magic: The Gathering player, I am going to identify the major and minor forces that influence player participation. The player base size drives the prices of cards, and Magic has seen a significant gain the in the player base over the last few years. 

Brainstorm

First, I will point you to this article on Brainstorm Brewery that got me thinking about this phenomenon. The main points that the article drives home are as follows:

1. Up until 2012, the Magic player base has grown at approximately 25% per year each year for 4 years running (since 2008).

2. It logically follows that due to this player growth, more Magic product is printed each year to keep up with the demand. It is logical to assume that 25% more is released each year to match this projected 25% growth.

3. Thus, since Magic is growing by 25% per year and new cards are printed in 25% greater quantities each year, older cards prior to 2008 printed at the same rarity level (the article emphasizes rare) will be significantly rarer than current cards printed at the same rarity.

The author makes several keen comparisons of exactly how rare the older rares are compared to the newer rares. Please read the article to find out more information – it truly is one of the better pieces of Magic finance research I have seen. But what are the forces behind this massive player base increase that drives Wizards to print more and more product?

Major Force – A Refocus on the Casual Crowd

Based on the timeline of set releases, we can see that things are starting to shake up around the year 2008 in terms of product releases. By “shake up,” I mean that Wizards is releasing other sets and product outside of the normal 3 expert-level sets per year and the biennial core set. Outside of the “Un-” sets, the first mass-released casual product was Duel Decks: Elves vs. Goblins. Thereafter, duel decks have been released about twice a year to cater to casual demand.

Duel decks are great for newer players because they expand collections much better than intro decks. Wizards can reprint cards that are too powerful for Standard that are still casual favorites (Counterspell in Jace vs. Chandra is a good example). The decks also include occasionally hard-to-find player favorites (Elephant Guide, Armadillo Cloak) that players love for casual 60s. If purchased for $20 they are a great deal. Nicol Bolas

Around the same time, Wizards also started to release From the Vault (FTV) sets. The first FTV was released nine months after DD: Elves vs. Goblins. It was FTV: Dragons, which in retrospect was a great choice for casual players but left other types of players (those spikes wishing to pimp out their tournament decks) somewhat dissatisfied. In order to accommodate spikes, other FTVs have been released that cater more to them – FTV: Exiled and FTV: Relics were aimed at spikes in addition to the newly released FTV: 20, which included Jace, the Mind Sculptor.

The theory I believe influences this change in FTVs is that casual players prefer not to play with foils – therefore, a foil based product should be aimed towards more serious players and collectors (I think this is why FTV: Legends was also less popular than previous FTV products). The FTV sets add another dimension to the game that allows players to (somewhat) easily obtain copies of cards that would otherwise be hard to find in foil.

Planechase, Archenemy, and Commander continue to add further dimensions to casual play. Again, these formats allow older, more powerful cards to be reprinted (Sundering Titan, Thran Dynamo, etc.) and at the same time create new ways to play Magic. Also, like duel decks and FTV products, they were released after 2008 – the key year identified as the start of the player base explosion.

One failed experiment was the Premium Deck Series. I attribute this to the foiling of the cards – like I mentioned before, I have a theory that casual players prefer not to play with foil versions of cards, and because of this the decks weren’t as popular as they could have been. Once Wizards was aware of this, they adjusted their strategy accordingly. As traders and speculators, we should also keep this in mind – when trading or selling to casual players, the nonfoil cards are just fine most of the time.

Finally, the rebranding of core sets (naming them after years, e.g. Magic 2013) and introduction of brand new cards has further enabled Wizards to keep the game fresh and exciting for both new and returning players.

Given these examples, I think it is pretty clear that appealing to the casual crowd has enabled the game to be more successful than ever.

Minor Force – Flexibility When You Need It

One with Nothing

Another reason Magic has been so successful is because Wizards is good at recognizing the general player mood and responding to it in a positive way. They receive feedback from customers and vendors alike, and are more apt to change course when a group of players feels left out. 

Wizards also knows that change is necessary. Even if negative feedback is received about a new idea, they will take it in stride and work towards improving the game. Wizards even tries to ameliorate bad medicine like mythic rares by reprinting popular ones in commander or duel deck products.

Modern Masters is a perfect example of Wizards becoming more flexible. Even though Chronicles was a disaster, Wizards was able to correct their mistakes with Chronicles and create a successful product the next time around.

Minor Force – Social Media

Though I say social media is a “minor” force in the success of Magic, I would not underestimate its impact. I truly believe that Twitter is part of the success of Magic. It allows players to connect in ways that were not possible before. In addition, Reddit has also greatly expanded the scope of Magic – currently, there are approximately 80,000 users subscribed to http://www.reddit.com/r/magictcg. Amazingly enough, that’s only about 2% of the estimated Magic population. There is still plenty of room for growth in this area and I am sure that Wizards knows this better than anyone else. Get the power of the Internet behind you and anything is possible.

To Be Continued?

There are definitely other factors that have made Magic successful, and I would love to revisit this topic at some point in the future. I think it is fascinating to consider the forces that influence players and their buying decisions. Knowing these factors plays a huge role in understanding the Magic finance market and knowing what cards and formats are best to trade/buy into in anticipation of future gains. Chime in below in the comments about any factors that have made you want play Magic in recent years.

The Wild West

By: Jared Yost

Sometimes it feels like we are in the wild west of Magic: the Gathering when it comes to sudden price spikes and card buyouts that seem to affect the market on a weekly basis. It feels like every week I am hearing that this card or that card was bought out and the price has gone up 200%-400%. Just like a shootout, it seems as if the first person to draw their gun (or in this case, their wallet) and fire (click “add to cart”) is the winner. And it only seems to get worse as time goes on. 

Disrupting Shoal

Let’s ponder for a quick minute – who the heck is actually pulling the trigger on these calls like Disrupting Shoal and Phyrexian Obliterator (which even seemed to spike twice?) Is it individuals that have amassed enough ammunition (money) and have good enough aim (experience) to hit every single target faster than the rest of us? Are they the Billie the Kids and Jesse James of the Magic market? Is there a domino effect of casual speculators with more money than sense?

The answer is probably yes to both. As the popularity of Magic increases, it looks like the sky’s the limit for the prices on some of these cards when someone discovers that they are undercosted and acts quickly to drain the market. If you are one of these individuals, my hat is off to you. Congratulations. You have done your homework, discovered an undervalued asset, and have capitalized on that asset. I’m not sure if there is any advice I can give you except to avoid the trap of getting in on a card too late, which you’ve probably avoided in 95% of the cases (there is always the potential for the double spike, though it doesn’t happen often – Jace, the Mind Sculptor did it in Standard). Just remember to strike while the iron is hot: those Disrupting Shoals aren’t going to sell themselves.

But It’s not even Modern cards that are experiencing these price hikes. What about cards like Wheel and Deal and Forced Fruition? Nekusar hasn’t been out for long and isn’t even the flagship commander of the Mind Seize deck, so why did these random cards that only fit into a narrow strategy in a specific causal format go up in value? I might have an idea.

Those holding the bag of cards that spike and then quickly plummet are similar to the penny stock investor, who decided “investing” in penny stock assets would result in a great return. However, the asset in this case is not a random number on a roulette wheel or any single name in a list of penny stocks – the asset is actually something that all of us are emotionally invested in. The first reason that these spikes happen is because players and speculators are both emotionally invested in the game of Magic. Aluren

Everyone that plays Magic is emotionally invested in the game to some degree. Otherwise, why play the game? There are literally thousands of other games that could be played instead, so what makes it so special? The answer is that playing the game is fun, the wonderful community is welcoming and friendly, the feeling of opening packs and sorting a collection can’t be beat, the feeling of chasing a collection and acquiring all of the particular cards you desire is amazing, the great feeling of putting a deck together and calling it your own is the best, and the support by the company that produces the game is fantastic. Without all of these factors, Magic would falter and slowly go away. It is stronger than ever now because all Magic players are able to get emotionally invested through all of these other aspects besides playing the game. There are hundreds of websites dedicated to Magic out there, whether they sell art related to the game (card alters), offer game accessories (dice, tokens, deckboxes, playmats, etc.), or are just reflecting on the community (Cardboard Crack). All of these factors help to cement good feelings in players’ minds about how sweet Magic is.

Right, so what does emotional investment have to do with price spikes? Well, when you get pretty emotional about something, it’s much harder for logic to factor into the equation. Do you want to buy those Disrupting Shoals at $10 because you think they’re cool and there is no way they could go down due to their awesomeness? If this is your train of thought, speculating might not be for you. Speculating requires a certain amount of cold logic and forethought that a lot players don’t want to apply to their favorite past time, which is supposed to be about fun.

Capture

Besides emotional investing, I believe another reason that these price spikes are happening is due to the rarity of the older cards compared to the newer ones (Wheel of Fortune anyone?). Back when Magic first came out, they had no idea how popular the game would be. They created the reserve list out of a fear of killing the game via reprints, and it seemed to work for a time. Because these cards can’t be reprinted, when a new card is released that synergizes or combos well with an old Reserve List card, that card can wind up spiking in value very fast. Even a rules change or unbanning could do this – Gaea’s Cradle and Time Spiral are examples of these cases respectively. With the Modern format Wizards can better control prices of newer cards, but older cards that are in Legacy and EDH are anyone’s guess. 

Nekusar, the Mindrazer

In addition to Reserved List cards that are never getting reprinted, cards that could also receive a reprint but have not gotten one yet are also targets for spikes. Specifically, cards in sets that are post-reserved but pre-Modern, like Masque’s (Rishadan Port), Invasion, Odyssey, and Onslaught – these blocks were printed in a time where the Magic community was only a fraction of what it is today. If a card from one of these sets is discovered to be very synergistic with a new card it, it will spike out of nowhere because the amount of copies that exist are marginal compared to the demand it will see from interacting well with a newer card. It is very hard to keep on top of all the potential combinations that exist without a good grasp on the community resources available to discover these interactions. So I will state that card rarity is always a factor in a spike, because even uncommons (Remand) can become grossly expensive without a reprint.

Just because because a card is rare or hard to find does not mean that its spike is warranted. Aluren would be a good example of this – it’s a card that has a legacy deck to its name and is a casual favorite that a lot of players remember having tons of fun with. It never sustained its price, though, because the deck failed to put up enough results compared to other currently existing legacy decks. Due to the lack of demand, it then dropped down close to the original price from which it spiked. In order to avoid buying high into potential scenarios like Aluren, you want to make sure you pick up the card before it has seen a massive increase in price, you want to make sure that it can fit into a deck that has proven results backing it up, you want to make sure that even if it isn’t tournament playable that it can be popular with casual and EDH players, and you finally want to make sure that it is from a set that had a relatively small print run compared to current sets (like the post-reserve list sets I mentioned above).

So in summary, the combination of emotional investing and card rarity are a recipe for a card spike. Whether the spike is real or whether it will ultimately become a bust can be hard to spot without extensive knowledge of the current tournament scene and correctly identifying the casual appeal of a card. With time comes experience, and I’m sure we’ve all made mistakes in the past in regard to cards and spikes – I certainly have. All we can do is to keep working at it and make sure that the characteristics of a card match up well with the reasons a card could spike. It can sure feel like the wild west at times with all of these card spikes, but realize that many of them can’t sustain those prices for very long and are mainly driven emotional investing and card rarity.