Secret Lairs have been one of the most profitable parts of Magic finance this year. The combination of certain reprints and unique cards, plus the system for giving them out, has been ripe for big markups and fast gains. 

However, not everything Secret Lair has been equally profitable, and there are also examples where the psychology (or foolishness) really come into play. For more than a few Lairs, it’s not about the cards, but the item itself, the collectability. So let’s get into some examples, and see where we can gain some insights for future drops.

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Cliff (@WordOfCommander at Twitter and BlueSky) has been writing for MTGPrice since 2013, and is an eager Commander player, Draft enthusiast, and Cube fanatic. A high school science teacher by day, he’s also the co-host of the MTG Fast Finance podcast. If you’re ever at an event and you see a giant flashing ‘CUBE DRAFT’ sign, go over, say hi, and be ready to draft.