By James Chillcott (@MTGCritic)
During the last few years, as my devotion to Magic: The Gathering as an alternate investment vehicle has grown, I’ve learned some (sometimes painful) lessons about sealed product.
If you swing by my place to check out my storage closet, you’ll find 12 sets of FTV: 20, a couple of cases of Commander 2013 decks and a half-dozen copies of the Dark Ascension Spiraling Doom Event Deck that I held onto just a bit longer than was wise. On the other hand, larger bets on foreign boxes of Khans of Tarkir, SDCC sets and Modern Masters have paid off huge for me.
As a result of my efforts, I can now confidently share the following general guidelines on sealed MTG investing with you:
- Timing the market on the buying and selling of singles is more profitable than holding on to unlimited print run sealed product by a large margin, BUT you need to be good at both picking cards and timing the market. With singles, you also need to be on top of things day to day, rather than the month to month management you can generally get away with when managing your sealed collection.
- Unlimited print run English booster boxes since Avacyn Restored have not shown positive returns, likely due to a dramatic stall in player growth since 2013 (see recent Hasbro investor presentations for details). This may weight against returns over the next few years, BUT a renewed period of player growth would likely reduce the trend.
- Limited edition sealed products like FTV sets, Commander’s Arsenal and the San Diego Comicon sets are often the exception and can yield excellent returns in short periods of time if you can source them below market cost and time your exits near the highs.
- Not all sets are created equal (think KTK vs. Dragon’s Maze), and choosing which sets to stash away is critical. When choosing a set, look for value spread across multiple cards, with a focus on cards that will appreciate in value due to demand from multiple formats, are hard to reprint often and were undervalued when on shelves (since this may indicate lower total products sales). Generally, fall sets are opened the most and spring sets and core sets the least, though this may change in 2015 with the new set release schedule.
- The acceleration of Magic product releases, with regular fall and summer releases, additional ancillary product releases and the shortening of the Standard rotation schedule are all designed to ensure that existing MTG players spend more, and more often, eliminating the lulls between releases that once provided more opportunity for boredom to lead to the purchase of old products. (Note: This is pure theory, but I challenge you to outline other possibilities in the comments if you see reason.)
Now, all of that being said, I still generally put away a few cases of sealed product per year, choosing carefully. Recently however, it occurred to me that I had noticed some fat packs with price appreciation in excess of their corresponding booster boxes. In order to establish which product class was more likely to yield the best returns, I decided to take a look back at the last 30 sets worth of product, starting with M15, all the way back to Future Sight. To keep things simple, I limited my research to English language products.
(For the record, I’m a big believer in acquiring Russian, Korean, and Japanese boxes, in that order, especially for sets that are likely to yield relevant high end foils. This is on the basis that the foils in those languages hold multipliers in the 3-7x range, and therefore tend to contribute to sealed values down the road at levels far beyond their original cost, which can be as little as $20 more than a regular booster box.)
I have assumed that the average cost of a booster box for our purposes is $90 USD, and that the corresponding cost of a Fat Pack is $30 USD, based on the easily accessed pricing that has been popular for years on both products via online vendors. To establish current value I looked at Ebay, TCGPlayer and StarCityGames and selected the lowest priced copy available, including shipping within the US. It’s worth noting that actual sell prices can sometimes vary due to late night Ebay sniping, but because the pricing across the three major platforms tended to cluster within 5% of each other, I felt good about using the established market pricing.
Here’s what the research had to say about the last 30 sets worth of Booster Boxes.
Booster Box Research
| Current Price | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Set | Release Date | Original Box Price | Ebay (BIN) | TCG | SCG | Lowest Available | Raw Return | Raw % Return | Annualized Return | Current Date |
| M15 | 7/18/2014 | $90.00 | $83.00 | $93.00 | $100.00 | $83.00 | -$7.00 | -7.78% | -9.25% | 5/21/2015 |
| Journey Into Nyx | 5/2/2014 | $90.00 | $84.00 | $88.00 | $100.00 | $84.00 | -$6.00 | -6.67% | -6.34% | 5/21/2015 |
| Born of the Gods | 2/7/2014 | $90.00 | $85.00 | $86.00 | $100.00 | $85.00 | -$5.00 | -5.56% | -4.33% | 5/21/2015 |
| Theros | 9/27/2013 | $90.00 | $90.00 | $90.00 | $100.00 | $90.00 | $0.00 | 0.00% | 0.00% | 5/21/2015 |
| M14 | 7/19/2013 | $90.00 | $79.00 | $88.00 | $100.00 | $79.00 | -$11.00 | -12.22% | -6.65% | 5/21/2015 |
| Dragons Maze | 5/3/2013 | $90.00 | $70.00 | $80.00 | $90.00 | $70.00 | -$20.00 | -22.22% | -10.84% | 5/21/2015 |
| Gatecrash | 2/1/2013 | $90.00 | $80.00 | $90.00 | $100.00 | $80.00 | -$10.00 | -11.11% | -4.83% | 5/21/2015 |
| Return to Ravnica | 10/5/2012 | $90.00 | $98.00 | $102.00 | $110.00 | $98.00 | $8.00 | 8.89% | 3.39% | 5/21/2015 |
| M13 | 7/13/2012 | $90.00 | $75.00 | $95.00 | $90.00 | $75.00 | -$15.00 | -16.67% | -5.84% | 5/21/2015 |
| Avacyn Restored | 5/4/2012 | $90.00 | $139.00 | $140.00 | $150.00 | $139.00 | $49.00 | 54.44% | 17.87% | 5/21/2015 |
| Dark Ascension | 2/3/2012 | $90.00 | $120.00 | $115.00 | $120.00 | $115.00 | $25.00 | 27.78% | 8.43% | 5/21/2015 |
| Innistrad | 9/30/2011 | $90.00 | $220.00 | $221.00 | $225.00 | $220.00 | $130.00 | 144.44% | 39.67% | 5/21/2015 |
| M12 | 7/15/2011 | $90.00 | $92.00 | $104.00 | $100.00 | $92.00 | $2.00 | 2.22% | 0.58% | 5/21/2015 |
| New Phyrexia | 5/13/2011 | $90.00 | $345.00 | $350.00 | $350.00 | $345.00 | $255.00 | 283.33% | 70.40% | 5/21/2015 |
| Mirrodin Besieged | 2/4/2011 | $90.00 | $162.00 | $166.00 | $150.00 | $150.00 | $60.00 | 66.67% | 15.53% | 5/21/2015 |
| Scars of Mirrodin | 10/1/2010 | $90.00 | $224.00 | $200.00 | $200.00 | $200.00 | $110.00 | 122.22% | 26.35% | 5/21/2015 |
| M11 | 7/16/2010 | $90.00 | $120.00 | $141.00 | $140.00 | $120.00 | $30.00 | 33.33% | 6.87% | 5/21/2015 |
| Rise of the Eldrazi | 4/23/2010 | $90.00 | $600.00 | $606.00 | $600.00 | $600.00 | $510.00 | 566.67% | 111.56% | 5/21/2015 |
| Worldwake | 2/2/2010 | $90.00 | $640.00 | $776.00 | $800.00 | $640.00 | $550.00 | 611.11% | 115.33% | 5/21/2015 |
| Zendikar | 10/2/2009 | $90.00 | $515.00 | $547.00 | $600.00 | $515.00 | $425.00 | 472.22% | 83.79% | 5/21/2015 |
| M10 | 7/17/2009 | $90.00 | $195.00 | $160.00 | $200.00 | $160.00 | $70.00 | 77.78% | 13.30% | 5/21/2015 |
| Alara Reborn | 4/30/2009 | $90.00 | $265.00 | $300.00 | $250.00 | $250.00 | $160.00 | 177.78% | 29.33% | 5/21/2015 |
| Conflux | 2/6/2009 | $90.00 | $435.00 | $526.00 | $450.00 | $435.00 | $345.00 | 383.33% | 60.97% | 5/21/2015 |
| Shards of Alara | 10/3/2008 | $90.00 | $333.00 | $361.00 | $350.00 | $333.00 | $243.00 | 270.00% | 40.71% | 5/21/2015 |
| Eventide | 7/25/2008 | $90.00 | $327.00 | $377.00 | $400.00 | $327.00 | $237.00 | 263.33% | 38.59% | 5/21/2015 |
| Shadowmoor | 5/2/2008 | $90.00 | $500.00 | $490.00 | $600.00 | $490.00 | $400.00 | 444.44% | 63.00% | 5/21/2015 |
| Morningtide | 2/1/2008 | $90.00 | $425.00 | $430.00 | $400.00 | $400.00 | $310.00 | 344.44% | 47.16% | 5/21/2015 |
| Lorwyn | 10/12/2007 | $90.00 | $715.00 | $590.00 | $700.00 | $590.00 | $500.00 | 555.56% | 72.99% | 5/21/2015 |
| 10th Edition | 7/14/2007 | $90.00 | $335.00 | na | $300.00 | $300.00 | $210.00 | 233.33% | 29.70% | 5/21/2015 |
| Future Sight | 5/4/2007 | $90.00 | $628.00 | na | $800.00 | $628.00 | $538.00 | 597.78% | 74.24% | 5/21/2015 |
Note: If the table doesn’t look good on your mobile device, you might have better results viewing my original spreadsheets in Google Docs.
And here is the research on Fat Packs:
Fat Pack Research
| Current Value | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Set | Release Date | Original Avg Price | Ebay (BIN) | TCG | SCG | Lowest Available | Raw Return | Raw % Return | Annualized Return | Current Date |
| M15 | 7/18/2014 | $30.00 | $48.00 | $40.00 | $40.00 | $40.00 | $10.00 | 33.33% | 39.63% | 5/21/2015 |
| Journey Into Nyx | 5/2/2014 | $30.00 | $30.00 | $30.00 | $40.00 | $30.00 | $0.00 | 0.00% | 0.00% | 5/21/2015 |
| Born of the Gods | 2/7/2014 | $30.00 | $28.00 | $30.00 | $40.00 | $28.00 | -$2.00 | -6.67% | -5.20% | 5/21/2015 |
| Theros | 9/27/2013 | $30.00 | $45.00 | $40.00 | $50.00 | $40.00 | $10.00 | 33.33% | 20.24% | 5/21/2015 |
| M14 | 7/19/2013 | $30.00 | $39.00 | $35.00 | $40.00 | $35.00 | $5.00 | 16.67% | 9.07% | 5/21/2015 |
| Dragons Maze | 5/3/2013 | $30.00 | $30.00 | $30.00 | $30.00 | $30.00 | $0.00 | 0.00% | 0.00% | 5/21/2015 |
| Gatecrash | 2/1/2013 | $30.00 | $37.50 | $40.00 | $45.00 | $37.50 | $7.50 | 25.00% | 10.88% | 5/21/2015 |
| Return to Ravnica | 10/5/2012 | $30.00 | $56.00 | $56.00 | $60.00 | $56.00 | $26.00 | 86.67% | 33.02% | 5/21/2015 |
| M13 | 7/13/2012 | $30.00 | $46.00 | $45.00 | $40.00 | $40.00 | $10.00 | 33.33% | 11.68% | 5/21/2015 |
| Avacyn Restored | 5/4/2012 | $30.00 | $83.00 | $76.00 | $100.00 | $76.00 | $46.00 | 153.33% | 50.33% | 5/21/2015 |
| Dark Ascension | 2/3/2012 | $30.00 | $48.00 | $50.00 | $60.00 | $48.00 | $18.00 | 60.00% | 18.20% | 5/21/2015 |
| Innistrad | 9/30/2011 | $30.00 | $123.00 | $128.00 | $120.00 | $120.00 | $90.00 | 300.00% | 82.39% | 5/21/2015 |
| M12 | 7/15/2011 | $30.00 | $54.00 | $50.00 | $40.00 | $40.00 | $10.00 | 33.33% | 8.65% | 5/21/2015 |
| New Phyrexia | 5/13/2011 | $30.00 | $93.00 | $91.00 | $99.00 | $91.00 | $61.00 | 203.33% | 50.52% | 5/21/2015 |
| Mirrodin Besieged | 2/4/2011 | $30.00 | $64.00 | $60.00 | $60.00 | $60.00 | $30.00 | 100.00% | 23.29% | 5/21/2015 |
| Scars of Mirrodin | 10/1/2010 | $30.00 | $68.00 | $65.00 | $60.00 | $60.00 | $30.00 | 100.00% | 21.56% | 5/21/2015 |
| M11 | 7/16/2010 | $30.00 | $49.95 | $47.00 | $50.00 | $47.00 | $17.00 | 56.67% | 11.69% | 5/21/2015 |
| Rise of the Eldrazi | 4/23/2010 | $30.00 | $280.00 | $175.00 | $250.00 | $175.00 | $145.00 | 483.33% | 95.15% | 5/21/2015 |
| Worldwake | 2/2/2010 | $30.00 | $275.00 | $285.00 | $300.00 | $275.00 | $245.00 | 816.67% | 154.13% | 5/21/2015 |
| Zendikar | 10/2/2009 | $30.00 | $300.00 | $300.00 | $300.00 | $300.00 | $270.00 | 900.00% | 159.70% | 5/21/2015 |
| M10 | 7/17/2009 | $30.00 | n/a | n/a | $130.00 | $130.00 | $100.00 | 333.33% | 57.01% | 5/21/2015 |
| Alara Reborn | 4/30/2009 | $30.00 | $111.00 | $118.00 | $120.00 | $111.00 | $81.00 | 270.00% | 44.55% | 5/21/2015 |
| Conflux | 2/6/2009 | $30.00 | $120.00 | $150.00 | $130.00 | $120.00 | $90.00 | 300.00% | 47.71% | 5/21/2015 |
| Shards of Alara | 10/3/2008 | $30.00 | n/a | $181.00 | $150.00 | $150.00 | $120.00 | 400.00% | 60.31% | 5/21/2015 |
| Eventide | 7/25/2008 | $30.00 | $105.00 | n/a | $120.00 | $105.00 | $75.00 | 250.00% | 36.63% | 5/21/2015 |
| Shadowmoor | 5/2/2008 | $30.00 | $155.00 | n/a | $200.00 | $155.00 | $125.00 | 416.67% | 59.06% | 5/21/2015 |
| Morningtide | 2/1/2008 | $30.00 | $134.00 | $138.00 | $150.00 | $134.00 | $104.00 | 346.67% | 47.46% | 5/21/2015 |
| Lorwyn | 10/12/2007 | $30.00 | $227.00 | $241.00 | $250.00 | $227.00 | $197.00 | 656.67% | 86.28% | 5/21/2015 |
| 10th Edition | 7/14/2007 | $30.00 | $145.00 | n/a | $120.00 | $120.00 | $90.00 | 300.00% | 38.18% | 5/21/2015 |
| Future Sight | 5/4/2007 | $30.00 | $200.00 | $252.00 | $250.00 | $200.00 | $170.00 | 566.67% | 70.38% | 5/21/2015 |
Note: If the table doesn’t look good on your mobile device, you might have better results viewing my original spreadsheets in Google Docs.
So what does this info tell us? Let’s take a look at the average annualized returns (proper return on investment calculations, taking into account the discounting of returns over the time period in question).
Booster Boxes vs Fat Packs
| Annualized Gain | ||
|---|---|---|
| Set | Booster Box | Fat Pack |
| M15 | -9.25% | 39.63% |
| Journey Into Nyx | -6.34% | 0.00% |
| Born of the Gods | -4.33% | -5.20% |
| Theros | 0.00% | 20.24% |
| M14 | -6.65% | 9.07% |
| Dragons Maze | -10.84% | 0.00% |
| Gatecrash | -4.83% | 10.88% |
| Return to Ravnica | 3.39% | 33.02% |
| M13 | -5.84% | 11.68% |
| Avacyn Restored | 17.87% | 50.33% |
| Dark Ascension | 8.43% | 18.20% |
| Innistrad | 39.67% | 82.39% |
| M12 | 0.58% | 8.65% |
| New Phyrexia | 70.40% | 50.52% |
| Mirrodin Besieged | 15.53% | 23.29% |
| Scars of Mirrodin | 26.35% | 21.56% |
| M11 | 6.87% | 11.69% |
| Rise of the Eldrazi | 111.56% | 95.15% |
| Worldwake | 115.33% | 154.13% |
| Zendikar | 83.79% | 159.70% |
| M10 | 13.30% | 57.01% |
| Alara Reborn | 29.33% | 44.55% |
| Conflux | 60.97% | 47.71% |
| Shards of Alara | 40.71% | 60.31% |
| Eventide | 38.59% | 36.63% |
| Shadowmoor | 63.00% | 59.06% |
| Morningtide | 47.16% | 47.46% |
| Lorwyn | 72.99% | 86.28% |
| 10th Edition | 29.70% | 38.18% |
| Future Sight | 74.24% | 70.38% |
| Average Gain/Year | 30.72% | 44.75% |
| Average Gain/Year (Sets Older than 3 years) | 46.02% | 58.25% |
So there you have it. In comparing the average returns for booster boxes vs. Fat Packs over the last thirty sets, there is no question that Fat Packs are the superior investment, beating booster boxes by 15% on average over the last 30 sets and by 12% when considering sets older than three years old.
Why might this be? Here’s my theory:
- Magic: The Gathering is a collectible card game and Fat Packs are more collectible than regular boxes because of the inclusion of dice, set guides, card boxes and (at one point) novels.
- The price point on Fat Packs, both at release and down the road, is significantly below that of the booster boxes. Retail theory generally suggests that you will sell more of lower cost items than higher cost ones.
- As pointed out by Spencer in the comments, Fat Packs are generally thought to be printed in a single wave up front and therefore significantly more limited than Booster Boxes. This is also likely to be a key contributing factor to their increased returns.
In short, there’s more demand for Fat Packs because they’re more collectible and they cost less, leading to naturally better returns. Even when considering the low returns on recent sets, Fat Packs for KTK and M15 stand out as having appreciated earlier than their corresponding booster boxes.
Best Bet? Go for Fat Packs over Booster Boxes.
James Chillcott is the CEO of ShelfLife.net, The Future of Collecting, Senior Partner at Advoca, a designer, adventurer, toy fanatic and an avid Magic player and collector since 1994.
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FIrst, I agree with you about the value of Fat Packs over Boxes but I think your reasoning as to why they are outperforming is incorrect. Now I could be mistaken (so if a true expert can check if the following is accurate that would be great) but from talking to numerous store owners Fat Packs are printed in a limited print run and are only printed at the beginning of a set release. So from what I understand current sets like Khans, Fate, and Dragons can have booster boxes printed endlessly for about 1 year based on demand, but the number of fat packs released for those sets has already been fulfilled and there are no additional fat packs to be released into the market regardless of how popular a set is. Thus, there is much less of a supply of fat packs compared to booster boxes.
Also, fat packs are NOT a good buy for players. $30 for 9 packs and lands and a die (and a deck box) is NOT what players want. My LGS sells a ton of sealed product and have had “fat pack challenges” in order to move the less desirable fat packs. Plus single packs are the less expensive magic product players can buy 🙂 So I think it’s the rarity of fat packs vs the abundance of booster boxes that makes them a better percentage investment for the newer Magic sets (The older fat packs had a lot more going for them).
I hope and believe my facts about limited fat pack print runs are correct, if not I apologize.
Good info Spencer. Added to article!
Glad the info was valuable, take care and thanks for the mention in your article.
Note: I cannot prove this, but I challenge you to demonstrate otherwise in the comments if you see reason.
I hear this comment every time someone tries to sell me an idea.
“You can’t prove it’s NOT true” is not a particularly strong justification for me to believe something.
I clarified the text to clearly outline this was merely a theory. Cheers.
Note that Zendikar and Worldwake Fat Packs are more desirable than Booster Boxes because they contained a pack of FULL ART LANDS!
Not sure how much that is skewing your results, but it should at least be noted.
Fat Packs do seem like a good bet for sealed product after looking at those numbers. Fat Packs will always be popular with casual collectors, people getting into the game and people giving them as gifts. Tons of people collect the boxes and dice too. If a guy ends up with 2 out of 3 Fat Packs from a set and he likes the boxes/artwork and keeps his cards in them… At some point he might be inclined to pay you for that 3rd Fat Pack to complete his “set”. The same “collector” appeal just isn’t there with booster boxes.
Plus… for some reason $20-$50 is the sweet spot for all things. Less than $20 and it feels cheap… More than $50 and it feels too expensive. Why? I don’t know… lol. But packs are too cheap and boxes are too expensive, so we have Fat Packs.
Walmart, Target..etc have recently jacked up the prices on the Fat Packs to around $40. this has trickled down to the open market, and i believe this has had an effect (small) and will continue to have an effect on your numbers. I’ll never buy a fatpack again.
Fat pack MSRP has been $40 for YEARS. Which is what Target/Walmart sell for. Online retailers have always sold for less due to competition. Distributor cost has been ~$22 for years now also since they went up to 9 packs each. So the markup for online retailers isn’t extraordinairy especially once fees are factored in.
To add on to the “Fat packs are cheaper than boxes and therefore more appealing to buyers” line of argument, Fat Packs also provide players with the opportunity to buy 9 packs of an older set without worrying about box mapping. If I want some packs of, say, Innistrad to do draft or sealed or just to open for fun, I’m not about to go on ebay or tcg and buy loose packs. A sealed fat packs avoids this worry. I’m not sure how much this worry affects the market, but it’s just one more reason to prefer fat packs.