All posts by James Chillcott

MTGFinance in the Era of Reprints

There is little question that Magic: The Gathering players, speculators and vendors are facing a new era in the game we love. Print runs, release schedules and reprint cadence are all up and competitive tournament support, sealed product prospects and Hasbro staff rosters are down. A community once dominated by Standard, Modern and Legacy players has now morphed into an EDH driven market surrounded by a double handful of smaller formats. Crypto hype echoes across the collectibles markets, exacerbating the boom and bust cycles.

Gone are the days when a Magic player could reliably sit on almost any sized collection of singles or sealed products and reasonably expect that the value of that cardboard treasure hoard would simply go up and to the right.

Instead we are forced to confront the simple fact that now, perhaps more than ever, the people that make the game we love are under significant pressure to make more and sell more, without much regard for the longer term consequences. In many ways we can lay this at the feet of late stage capitalism, as the obsession over revenue and profit growth leads to bonus chasing executives making decisions that help short term graphs without considering player growth, player commitment, or the health of the game.

And yet, if we intend to make and save money playing this game that we love, we must still find a way to navigate through. So what do we do?

Singles Aren’t Dead, But They’re Injured

There isn’t any way around it. Magic singles speculation is just more risky than it used to be, even when you do everything right. Sure, I’m having my best year ever for singles sales, but that doesn’t mean it’s easy or automatic.

WoTC is simply putting out more products, more often, and with a greater focus on premium sets and direct to consumer sales via the Secret Lair product line. This results in dozens of more reprints on key staples throughout the year. What’s more, even a recent reprint doesn’t necessarily guarantee that your spec will be left alone, as we’ve seen multiple examples of cards getting double tapped within the same calendar year.

As such, any given basket of intelligently selected staples can be expected, on average, to produce a lower margin than it did five or ten years ago. Does that mean that Magic singles are simply untenable for speculation purposes? Well, no, despite the talking heads that are making money generating content that will tell you otherwise .

The reality is that from any reasonable perspective Magic is in the strongest position it’s ever been. The shift to Secret Lair products cuts out most of the middle men, boosting profits. Overall revenues and profits are at all time highs, and the Lord of the Rings set was likely the best selling Magic product of all time, generating massive amounts of free press coverage as players rushed to find the precious. Partnerships with major entertainment brands via the Universes Beyond might dilute the narrative of the game, but it also expands the reach of the brand and pulls in fresh interest that otherwise seemed hard to reach. EDH is the king of formats, encouraging players to build massive collections and featuring a natural rotation of archetypes and a self-regulating power level.

And take it from someone that sifts through the data each and every week to see what’s gaining ground: there are simply hundreds if not thousands of relevant price increases on Magic singles every year even in the midst of the era of reprints. (And naturally, there are just as many cards that lose ground.)

There are new cards still in print that take off due to meta shifts. There are niche cards that get activated by the hot new commander of the month, providing a strong selling window that collapses a few months later. There are premium versions of cards that have plenty of printings that can shake off reprints as the best chase version available and accelerate when put under the spotlight. Smuggler’s Copter gets unbanned and turns into a rocket ship. Many Planeswalkers have simply never received a reprint at all, and with the recent narrative shift away from them in general, this trend is unlikely to reverse. Sol Ring gets infinite reprints, but the players still float the Masterpiece Invention version over $650.



There are also still plenty of cards that go 2-5+ years without a reprint, and another group that are simply unlikely to ever get a reprint for one reason or another. The simple fact is that as the card pool gets larger and larger, even the new reprint cadence cannot keep pace with the entire pool of staples and niche cards that are needed by players across multiple popular formats.

On the other hand, your bread and butter EDH staples are very likely to be kept in print in one form or another more or less constantly. Cards like Smothering Tithe, Rhystic Study and Doubling Season have to be assumed to be within a year of another reprint at any time and that absolutely impacts how you should approach their presence in your inventory.

Another major source of risk is power creep leading to prior staples falling out of a key meta like Modern. With a Modern Horizons set being delivered every two years at this point, and a generally high power level expected next summer in MH3, there’s a good chance that a card that seems like a good spec today will end up forgotten by next fall.

And yet, there are FAR more Magic cards worth more than $10, $20, $50 or $100 now than there have ever been, in large part due to the increase in premium treatments and lottery cards at distinctly low print runs. EV continues to drain from regular printings to premiums, resulting in solid access to key staples at lower prices that no player should complain about. The singles market is far from crashing, but it’s a different beast for sure.

All of this adds up to a need to stay on top of things if you want to succeed.

Focus on Scarcity

The collectibles market has long pivoted on scarcity. To wit, the entire industry rides the tension between supply and demand, always trying to maximize profit by producing as much as possible without crashing the market and eliminating the demand. From comics, to beanie babies, retro video games, and 80s action figures to the dozen or more prevalent cards games that survive alongside Magic, Pokemon and Yugioh, there’s always a scarcity driven market to collect and profit in, and always a risk that it will all go sideways.

As such, it behooves us to pay close attention to what parts of the Magic product line are more scarce than others. Time Spiral Remastered, ONE Compleat Bundles, and 40k Premium decks all spring to mind as examples of sealed product that caught some folks flat footed and made others healthy returns on the flip.

You also have to watch for products where demand is so high it makes even high print run items seem scarce. The Lord of the Rings Collector Boosters were strongly profitable before the 1/1 ring was found, when sourced intelligently. Some of the forthcoming Marvel x Magic releases over the next few years may well behave in similar fashion.

On the other hand, there is little evidence that buying most Draft, Set or Collector Booster boxes for a long term hold is a good idea as very few are holding a price tag above their original retail lows. The shift to even more expensive Play Boosters in 2024 is unlikely to improve this scenario. And while I have heard rumors that CB releases are going to be more limited, I’ll believe it when I see it.  


Focus on Strong Art

One of the hallmarks of the Booster Fun era has been a strong commitment by WoTC to lean into alternative art treatments and work with world class artists capable of generating significant demand.

Some of the best examples of strong art leading to profit can be found in a carefully curated selection of Secret Lair releases. What do all of the below releases have in common? They far surpassed financial expectations because people simply loved the art and/or theme of the release. Plenty of Secret Lair releases do not achieve profitability in a reasonable time frame, but enough of them do that leveraging the frequent 18-30% discounts for mass ordering can often be a solid move.



Alternate art cards have also been some of the few things in the game to avoid specific reprint risk….so far. An Artist Masters set in 2027 wouldn’t surprise me at all, but until then, fantastic alt art cards are going to be one of the best bets for gains.

Overseas arbitrage

At present the JPN Yen is near historic lows against the US dollar, resulting in some fantastic opportunities to pick up relevant singles on the cheap. Many Japanese stores stock both English and Japanese copies of recent singles, so even if you aren’t comfortable selling Japanese cards on Ebay (a tactic I leverage regularly for strong profits), you can still stock your stacks. Shipping from Japan was very tricky due to COVID restrictions a couple of years back, but is now back to their typical quick and cost effective export options. While the largest stores will ship direct overseas, many of the best buys are found at smaller stores that only ship locally, so a domestic shipping address is very handy.

In terms of buying singles in Europe (eg on CardMarket.com), your best exchange rates were in the fall of 2022 when the USD briefly overtook the Euro, but there are still some strong buys to be made at current rates when focusing on undervalued EDH staples on both continents.

In both cases, making a friend overseas to bounce ship your purchases is your best bet, though reshipping companies can also be used at lower margin.

Selective Buylist to Retail

If you don’t care to mess around with overseas shipping, you still have some solid opportunities to get cards cheap enough to add to inventory on home soil.

And though I don’t really expect the local LGS network to just disappear overnight as some naysayers seem to believe, there may well be a reduction in buylist strength both from major players and local shops as they struggle to adapt their business models to the shifting reality of vending this game. If those gaps appear, it may well be worth filling them by making public offers on Twitter, Facebook and Discord to scoop up cards.

A well run buylist doesn’t care if a card is $20 or $40, as long as it can be acquired at 50-65% of that price and sold again long before the next reprint cycle. TCGPlayer vendors have direct access to a common buylist on that platform, which can be an excellent option once you are in the trenches. But remember: in the era of reprints you want most of your inventory to be high velocity, because you never know when the next version will appear.

MTGO Against All Odds

Years after I thought it would be shuttered MTGO is still chugging along in the hands of a 3rd party, and the quick fire shifts in the online meta for Standard, Pioneer, Modern and Legacy on that platform are still leading to wild gains (and losses) for speculators that stay on top of things. The MTGPrice Pro Trader Discord maintains a channel specifically to address this market, but playing your format of choice on MTGO is also a fun and effective way to keep in the loop.

Inventory Maintenance

With reprints at a higher frequency, sitting on deck stock is more foolish than ever. Holding a stack of previously $10 first printing cards that dropped to $1.75 on three printings in three years? Get out now and repurpose the pennies into something more productive, because that rebound may never come.

Cracked a box of collector boosters and pulled a sweet serialized card on a week one? Sell it now at the market high, and if you really want it for a deck take another look in 6 months once the hype cycle has moved on.

Snapped off some 1st edition Lorcana in a sweet Pro Trader group buy? Sell into the hype before the market catches up and blows you out.

You’ve got to be nimble if you want to survive.

The Vendor Perspective

Many of the loudest voices heralding the death of the Magic economy are vendors and given their position at the center of that market, their voices are certainly worth paying attention to. No one who lives and breathes MTGFinance every day would disagree that WoTC, their vendors and the player base could all benefit from a better defined reprint policy that creates more space between key reprints.

That said, it is important to recognize that a lot of their comments are issued from a position of exposure from within an aging business model that no longer makes sense.

For years many major TCG shops prided themselves on keeping binders of every set published in stock at any given time. They bought at low buylist rates from folks that came to unload their decks or collections, and restocked the binders with the cards they took in. Very little was done in your average shop to measure sales velocity, time on shelf or card popularity trends as most singles weren’t even tracked individually at point of purchase. They knew next to nothing about the purchasing habits of their clientele and their in store merchandising was nothing more complex than placing products up on the shelf behind the counter and hoping they sold through in a reasonable time frame. Many failed to sell online or did so sporadically with weak marketing campaigns.

In short, they were running an inherently inefficient business that only got worse once sitting on a broad swath of buylisted singles for longer time periods got more dangerous. Slowly but surely, buying a $50 card at $30 started to look risky if the reprint would end up under $20. And once COVID lockdowns hit, many of the smaller stores with weak financials simply ended up in bankruptcy.

And yet, some smart and better financed operators have found success shifting into a “gamer’s tavern” model, taking on liquor and food licensing and higher overhead to operate very successful businesses with multiple revenue streams. CK owned Mox Boarding House, Storm Crow Manor and Snakes and Lattes all survived COVID and are thriving in various parts of key North American markets. FacetoFaceGames in Toronto and Montreal has ditched the binders in favor of select singles in their showcases and sells ice cream out the window all summer. Smart business evolves.

The Skeptic’s Scythe

At MTGPrice we strive to provide a rational, well informed and action oriented approach to MTGFinance, aimed at helping players and part-time vendors to minimize their costs and maximize their gains.

We will continue to draw attention to the best opportunities in the Magic market and adjacent markets via articles on this site, the MTGFastFinance podcast and our excellent Pro Trader Discord community.

And while we do our best to provide the very best in financial content, we encourage you, now as ever, to apply the skeptic’s scythe to our recommendations and discussions. Ignore two thirds of what anyone tells you might work and focus on the top third of your opportunities and you’ll end up with less dead stock and more acceleration. Apply the same rule of thumb to all such content from other sources, and combined with the strategies above, you’ll have the best possible shot to make and save money playing our favorite game, Magic the Gathering as the era of reprints continues.

James Chillcott is the owner of MTGPrice, Co-Host of the MTGFastFinance Podcast, Senior Partner at Advoca, a designer, adventurer, toy art fanatic and an avid Magic player and collector since 1994.

Hobbit Banquet: Your Complete Guide to Upgrading the Food & Fellowship Commander Deck

With the Lord of the Rings: Tales of Middle Earth Magic the Gathering set now fully revealed it’s safe to say that Commander fans have plenty to be excited about. From fantastic new commanders to excellent new staples in multiple colors, the LOTR experiment seems set to be a great success even without the intense hunt for the 1/1 The One Ring.

Alongside the main set release, WoTC has also tabled the usual slate of four new pre-constructed Commander decks. In looking over the deck lists, one of the decks in particular jumped out at me as being particularly synergistic and primed for easy upgrades. Take a gander at the Food & Fellowship deck over here. And here is my upgraded version: The Hobbit’s Banquet.

It should come as no shock that Wizards wants their Frodo and Sam deck to be popular, but given that Food has been one of the more underwhelming tokens in Commander play to date, the freshly acquired power level of this strategy based on all the new cards may catch many players off guard.

The first key pillar of strength in this list is your access to dual commanders. The partner ability has already proven to be highly effective in strategies like Tymna and Thrasios, and the synergy between Frodo and Sam is much more specific. Frodo’s role here is to leverage consistent life gain from food tokens and other sources of life gain to ensure that you can achieve all four levels of the ring tempting you by the mid-game, and in doing so, generate a ton of card advantage. Let’s review what the temptations the ring has to offer, shall we?

So along the way we get to keep choosing a new ring bearer, and eventually our ring bearer is legendary, can’t be blocked by creatures with greater power, loots on attack, forces blockers to be sacrificed at end of combat and hits all opponents for 3 if it hits a player. That’s a pretty good stack of bonuses, especially when the emblem can’t be interacted with and the bonuses last all game once you have them. Sure, they can keep killing your ring bearer, but the reality is that in this deck, they are going to have other threats to worry about that don’t care about attacking. This means Frodo will often get to do his job pretty well at least into the mid-game, where your combo kill plan can take over.

As the other half of your dynamic Commander duo, Sam is an excellent engine for any food deck. He guarantees food production every turn, and makes all food cheaper to activate by 50%! That’s a very important set of abilities for this deck, so generally speaking you will want to spend more resources protecting Sam than Frodo.


Food Engine Supporting Cast

While Sam and Frodo form the core of your synergy, their friends greatly expand your combo potential and all work together as a finely tuned value engine building towards draining or bleeding out the table.

Merry, Warden of Isengard and Pippin, Warden of Isengard provide excellent food synergy in this deck, and also help further your theme of constant access to key creatures via their partner ability enabling you to pull the missing warden out of your deck when you cast the other. Merry rewards artifact production with 1/1 lifelink tokens, which all of your token doublers interact with and the lifelink on those tokens assists with your life gain synergies. Pippen makes food tokens for one mana while also providing an overrun effect for the mid to late game once you have a pile of food. Both cards being halflings means they are also solid ring bearers and can make good use of Bilbo’s Ring.

Meriadoc Brandybuck provides backup for Sam’s food during the attack phase strategy. Banquet Guests cast into a board with four food tokens would cost WG for an 8/8 that can sac food to gain indestructible until end of turn, marking it as a sneaky Hogaak variant in this build. Frodo Baggins ramps up your incidence of ring temptations and provides an additional ring bearer option.

Rosie Cotton of South Lane makes one or more food tokens and rewards further token production of any kind with +1/+1 counters on any creature other than herself. This was very good in games where she showed up. Peregrin Took both doubles food production AND lets you trade food for cards. Excellent! Treebeard, Gracious Host was a monster in the games we played last night, adding two or more food to the table while immediately providing the threat of growing itself or a ring bearer to massive size in short order.

Lobelia, Defender of Bag End lets you sac your array of artifacts to either cast free spells or drain the table. Bilbo, Birthday Celebrant ramps up the life gain, and provides a ridiculous end game should said gain get out of control. Samwise Gamgee helps crank out food and then turn that into additional redundancy if you need to retrieve one of your many historic cards from the yard.

Token Doublers

Cards that can double (or quadruple or more!) your token output are fantastic in this deck. Not only are they ratcheting up your food production, but they also have a shot at multiplying incidental creature tokens in the build from cards like Farmer Cotton, as well as clues and treasure from Academy Manufactor or Smothering Tithe. As such, you will definitely want all of Parallel Lives, Anointed Procession, Mondrak Glory Dominus and possibly a Doubling Season in a flex slot. These cards all interact, to additionally multiply token production from 2x to 4x and beyond, so critical mass is a good way to end the game in combination with your drain effects. Chatterfang, Squirrel General is a natural fit here from multiple angles, providing a forest walking ring bearer, a ton of squirrel tokens to double and some creature control on an adorable body.

Win Conditions

This deck doesn’t need to win in combat at all, allowing you to ignore a lot of what your opponents are up to in your average game and just focus on establishing and protecting your engine. Your primary route to victory will typically consist of overwhelming artifact token production leading to mass artifact sac to drain the table.

Agent of the Iron Throne (CLB) can’t be used as a background in the command zone here but it is still excellent in the 99 given that you have two commanders and are likely to have one in play to bleed the table whenever you sac artifacts. Nadier’s Nightblade (CMR) is even better, as it loses the requirement for a commander to be present, and drains rather than bleeds. And of course Mirkwood Bats is the nastiest of all, bleeding each opponent on both your token creation AND sacrifice.

Disciple of the Vault can only bleed one opponent at a time, but it does so whenever anyone sacs a treasure so it seriously punishes a treasure heavy pod for just one black mana.Vito, Thorn of the Dusk Rose and Sanguine Bond punish a single opponent for your constant life gain. Add in Exquisite Blood to complete the two card combo if you’re into that sort of thing. Bloodchief Ascension furthers your table drain shenanigans.

I prefer Protection Racket in my drain focused decks, but you may decide to find room for Black Market Connections as an alternative. Finally, Felidar Sovereign presents a must kill threat, lest you win the game on the following turn. Aetherflux Reservoir can fill a similar role. I haven’t included Bolas’s Citadel here, but that’s also an option.

Protection Spells

As with most low slung creature combo decks, you are particularly vulnerable to sweepers and given that your action relies heavily on both creatures and artifacts, you aren’t going to be looking to run many sweepers of your own. Instead, you will likely want some efficient point removal, defensive enchantments and a quiver of instant speed protection spells to protect your creature combo engines.

Heroic Intervention, Teferi’s Protection, Akroma’s Will and Clever Concealment provide an excellent core protection package. Given your access to dual commanders, find room for Flawless Maneuver if you like instead of my chosen Shalai, Voice of Plenty. Serra Paragon recovers most of what you might care about ending up in your graveyard.

The One Ring provides a turn cycle of respite from most threats with trailing card draw balanced against life loss you can easily stomach given all of your food tokens.  Bilbo’s Ring does excellent work in this deck full of hobbits and ring tempting, making sure your ring bearer is unblockable and hexproof on your turn and drawing a card per attack cycle in a deck that could care less about the single life loss. When the ring is on Frodo, you get to draw up to 3 cards per attack via the combination of rings and abilities.

Flowering of the White Tree puts a tax on targeting your various legendary ring bearers and combo pieces, while simultaneously turning them into bigger threats and doubling your creature token size. Boromir, Warden of the Tower is a fresh white EDH staple that does double duty here, protecting your team and shutting down cascade shenanigans, pitch spells and any other free spells your opponents are trying to leverage. Samwise the Stouthearted provides additional protection for your key engine pieces while adding a ring temptation trigger.

Removal

I’ve chosen to go light on removal here, but season to taste. For now I’m running just Path to Exile, Swords to Plowshares, and Claim the Precious to deal with key threats. Voracious Fell Beast provides a solid ring bearer that can kill three creatures and make three food tokens. Beyond that you’re looking to race to the end game by draining the table so get your your spices and get cooking.


Life Gain Doublers

Boon of Reflection neatly doubles all your life gain. So does Rhox Faithmender and both cards are auto includes here.

Utility Cards

The Ring Tempts You ensures you max the ring benefits quickly and draws cards everytime you name a ring bearer, again, for life you can generally afford to lose. Lotho, Corrupt Sherriff is a great commander in its own right, and does solid work here generating treasure tokens at largely irrelevant cost of life. Likewise, Orchish Bowmasters is a great new black EDH staple that does the same kind of work here as Lotho, namely via punishing opponents who are trying to do too much by pinging any target and providing creature tokens that can end up doubled if you don’t already have one. Rapacious Guest adds additional synergies between food and the attack step.

The Great Henge
isn’t at it’s best here, but as The Party Tree box topper, it still is likely to cost 4 mana or so in the mid-game and provide card advantage, mana ramp and consistent life gain. Shadowspear helps ensure you have consistent access to lifegain and trample for your ring bearer, with the side benefit of letting you remove hexproof and indestructible from opposing threats, and can be searched up with Urza’s Saga.  Revive the Shire gives you a regrowth effect that also incidentally makes a food. Delighted Halfing provides an additional Cavern of Souls style protection from counterspells on key legendary spells, of which this deck has plenty. Gilded Goose doubles as mana and food production, so it’s a no-brainer. Trail of Crumbs ties everything together, both generating food and allowing you to turn food into cards.

Blind Obedience slows your opponents down while letting you leverage spells cast into additional table drain. Shelob, Child of Ungoliant might be a hot new spider commander but she also does solid work in this deck as a massive threat with built in protection and the ability to significantly upgrade dead utility creatures from your opponents into food with upside. Denethor, Ruling Steward provides additional table drain, and his creature replacement ability interacts really well with your token doublers. Sheoldred, the Apocalypse bleeds your opponents for card draw while boosting your life gain and providing a solid ring bearer.

War of the Last Alliance searches up two key legends out of your deck and then sets up a big attack phase while tempting your ring bearer. Of Herbs and Stewed Rabbit grows a creature, draws a card and makes two food, capping off with a big creature token payoff. Dauthi Voidwalker does its usual thing here, keeping opposing yards in check while also presenting a nasty ring bearer. Angelic Accord rewards your constant life gain with 4/4 angel threats that can present an alternate win condition. Inkshield goes a step further, heading off a potential killing blow from an opponent and likely unleashing a devastating torrent of tokens from your token doubler effects. Kambal, Consul of Allocation provides additional incidental drain and Esper Sentinel draws cards for minimal cost as per usual and Smothering Tithe does the same for treasures that might get doubled. Necropotence cleanly draws a ton of cards given your life gain potential.

Nasty End and Deadly Dispute both allow you to trade up easily on cards in a deck with so many cheap Legends and artifacts. I’ve been trimming tutors from my decks lately, but clearly Worldy Tutor, Vampiric Tutor, Eladamri’s Call, Demonic Tutor and so forth can all boost your consistency in high powered pods.

Key Lands

The Shire offers additional food production which is perfect here. Minas Tirith provides optional card draw during your frequent attacks and rarely comes into play tapped.

Because you’re gaining so much life, you can absolutely lean into the pain lands in this deck and run Mana Confluence, City of Brass, Horizon Canopy, Ancient Tomb, Brushland, Caves of Koilos and Silent Clearing.

Yavimaya, Cradle of Growth and Urborg, Tomb of Yawgmoth auto fix for two of your main colors. If you’ve got them, the full suite of fetch lands and shock lands are a lock. Add as many of the CMR/CLB duals as you have on color. Urza’s Saga can get half of the Cat Oven combo or Shadowspear, Sol Ring or Mana Crypt. If you’ve got a Gaea’s Cradle it will do work here. With so many powerful enchantments in the deck, Hall of Heliod’s Generosity is likely to do work. Volrath’s Stronghold does the same for your key Legends.


The Specs

Now from an MTGFinance perspective, speculators and players should likely focus on cards with lower supply, less printings and a high chance of being added to variants on this build.

A couple of key options include:

Academy Manufactor FEAs, $16 and climbing with plenty of existing EDH demand being expanded upon with the advent of this food deck
Boon Reflection, last seen in Double Masters and available near $5 in both foil and non-foil though it could see a reprint in a Secret Lair or Commander Masters this year
Rhox Faithmender foils, single printing from 2013, currently near $10 but headed to $20+ if it doesn’t catch a reprint
Feasting Troll King is a solid threat in this deck if your mana base can support it, and FEAs are single printing, low supply and sitting at about $10.
Angelic Accord hasn’t caught a reprint since IMA, and foils are sitting hear $6 with very low supply
– This deck generates pressure for Parallel Lives, Anointed Procession and Doubling Season, but that pressure base is already large, and at least some of those have to catch a reprint in Commander Masters.

Here again is a link to my upgraded version of The Hobbit’s Banquet, all ready to serve as a jumping off point for your own culinary delights. Bon appetit!

James Chillcott is the owner of MTGPrice.com, Senior Partner at Advoca, a designer, adventurer, toy art fanatic and an avid Magic player and collector since 1994. He has been producing MTGFinance content since 2012.

5 Premium Magic Cards Every Commander Player Should Own Under $20

Bolas’s Citadel Old Border Promo Foil – $5

Bolas’s Citadel is in 105k decks on EDHREC, and 12% of all black decks, marking it as a super staple of the format. As a WPN wide distribution promo this version of Bolas’s Citadel has plenty of copies lingering in the secondary market, which is doing a great job of keeping it’s price in check . The old border treatment is very interesting when paired with a colored casting cost artifact and the mystical art of the citadel looks good in the frame. Add in the classic foil WoTC swoosh and you’ve got a solid version of one of the most powerful black cards in the format. 

Double Masters 2×2 Borderless Foil Bounce Lands – $15/set of 10

Providing ramp in multi color EDH decks and the ability to trigger Landfall or abuse CIP effects on your lands, the gorgeous new borderless bounce lands from Double Masters 2022 are super cheap at $2 or less per foil copy and a great edition to any Commander collection with full sets running for just $15. 


MSCHF x Secret Lair Swords to Plowshares – $16

Despite Swords to Plowshares being the 3rd most popular EDH card of the last 2 years according to EDHREC, it hasn’t received that many premium versions that really draw the eye. The MSCHF x Secret Lair may push the definition of budget given a 5x multiplier vs. regular copies, but it is very unlikely to catch a reprint and should age well as copies steadily drain out of the resale market. If you’re playing white in Commander, you are playing this card, so you’ll never be without a place to rock this unique treatment as your deck collection grows.

Arcane Signet Dan Frazier x Secret Lair: $18

There have been plenty of Arcane Signets printed over the last few years, and there will be plenty more in years to come, but the Dan Frazier x Secret Lair version stands head and shoulders above the rest. During the inventory rush when this drop arrived in vendor hands months ago copies could be had for $10-14, but this retro art style by the artist who handled the P9 Moxen is still a solid deal at $18 for the regular version and even $30 for the foil etched. As the second most played card in the format this will be a coveted collectible for years to come.

Secret Lair Blasphemous Act Borderless: $15



The most played sweeper in Commander is easily Blasphemous Act with the card appearing in 30% of all red decks. By far the coolest version of this perennial red staple is the Secret Lair borderless version featuring a homage to horror exploitation films of the 1970s. With massive eye appeal and ultra low chance of reprint, this sexy sweeper wil draw comments at every table you wipe with it.

Interested in making and saving money while playing and collecting Magic the Gathering? Sign up now for MTGPrice Pro Trader to get all the best in MTGFinance articles, early MTGFastFinance Podcast access, price leading group buys and the best damn Magic community on the planet.

Profiting From New Set Releases on MTGO

By Oko Assassin (@OkoAssassin)

Speculating on Magic the Gathering Online (MTGO) is very different than its paper counterpart, as explained in my overview of the MTGO economics system here. The boom and bust cycle of MTGO is rapid, sometimes occurring within a matter of hours. Additionally, users can short MTGO positions, an opportunity that is fairly unique outside of the stock market. This article discusses the release of new expansion sets on MTGO and how users can profit from repeatable trends that occur during a new set’s lifecycle.

Background

There are several ways MTGO users can profit from new sets being released, which are predictable and repeatable. Some provide a quick gain, while others take a longer buy-and-hold approach. This article will dive into each of these methods, which include:

·       Pre-Release: Short any reprints

·       Day 1-4: Purchase hyped, constructed playable cards

·       Day 2: Short garbage cards

·       Day 4-7: Short hyped cards

·       Day 7-30: Buy cards with proven tournament results

·       Day 30-120: Purchase cheap constructed playable cards

Pre-Release: Short Reprints

When a magic card is reprinted, the supply increases and the price falls, sometimes dramatically. This is a fairly simple economic concept that most magic players have experienced in paper over the years and the same phenomenon applies to MTGO. This is especially impactful on commons and uncommons, for example, see the dramatic drop that occurred when Mishra’s Bauble was reprinted in Double Masters.

An easy profit can be made by shorting cards that are reprinted. The first way is by shorting reprinted cards within the first 10-30 minutes after a reprint is announced. This will generate a quick gain, but you have to be very fast to take advantage of this approach. The easier way to profit is by shorting any valuable reprinted cards a day or two before the set release and then covering the short-sale 3-7 days after the new set release.

Day 1-4: Purchase Hyped, Constructed Playable Cards

Each time a new set releases, there are a small number of cards that are highly playable in constructed formats and naturally these cards tend to be the driving economic force on MTGO. As these new format staples are discovered, demand is always greater than the initial supply, creating a price spike for these new hyped cards. Tournaments occur on MTGO each weekend, so any card that is being played competitively is needed immediately, within a few short days after set release. MTGO tournaments attract only the most competitive players, many of whom have the motivation and means to procure these cards at any cost.

This trend has become even more prevalent as draft grinders have increasingly migrated to MTG Arena starting in April, 2020, when drafting against real opponents became possible for the first time. This is important because drafting is the primary way new supply enters the MTGO economy, with Treasure Chests to an important secondary source.

Cross-format play is the gold standard for any speculation that can drive amazing returns. While this seems obvious, identifying these cards early this can be more difficult than it seems. A recent example of this is Skyclave Apparition, which was initially available on MTGO for 1 tix, but quickly jumped to 10 tix, and then 20 tix, once it became clear this card was seeing 3-4x play in nearly all constructive formats. Most cards will not be quite so regal, so often a card will only see play in a specific format or two.

Modern is the most popular constructed format on MTGO, and thus it will often drive the most exceptional returns using this approach. In particular look for mythics that will be played as 4x in an existing archetype or are essential to a new combo, such as Heliod, Sun-Crowned/Walking Ballista. Players love new tech and will pay a premium to try it out. Scourge of the Skyclaves is a great example of a card seeing 4x play that slotted into an existing archetype.

Standard is also relevant for the few weeks of set release too, despite it being fairly irrelevant normally on MTGO. Wizard of the Coast’s new F.I.R.E. design philosophy has led to many new cards being absurdly broken, leading to new cards dominating the standard format, followed quickly by subsequent bans. This dominance leads to significant price increases on MTGO. A great example of this phenomenon was Lukka, Coppercoat Outcast, which increased dramatically in price as it caught on in Standard before Agent of Treachery was banned. Eventually Lukka began seeing play in Pioneer as well, but that did not fuel this initial demand.

An unusually high number of cards from Zendikar Rising fit this template – with Scourge of the Skyclaves, Omnath, Locus of Creation, modal double-faced mythic lands, all increasing greatly in price during the first week of the set release. More recently during the (non-standard legal) set release of Commander Legends Hullbreacher spiked up to 120 tix due to seeing play in both Legacy and Vintage.   

In summary, a large profit can be made during the first 1-4 days of a set release by identifying what will be the new hot thing by following hype and results on Twitter, CFB/SCG articles, podcasts, and hype. This approach comes with a significant risk too because most MTGO cards fall in price following set release, so recognizing the difference is key to success.

Day 2: Short Garbage Cards

Many cards are expensive upon set release simply because they are in short supply. Strong profits can be made by shorting garbage mythics and rares as soon as they become available – in hopes that their price will plummet after a few days of drafting leads to a glut of supply. I define a garbage card to be a card with limited constructed value.

This approach requires magic experience and strong analysis. Some cards can be easily written off, but then take off like a rocketship after getting discovered. For example, Omnath, Locus of Creation started at 10 tix, but it quickly became the new hot tech in standard, causing this card to jump to 70 tickets in a few short days. In contrast, Sea Gate Stormcaller had a lot of hype, but fell from 25 tix to 5 tix in just a few days. Speculators should short cards that lack potential or are overhyped, while avoiding cards with significant potential.

Day 4-7: Short Hyped Cards

The same cards that can be profitable to buy in the first few days after a set release can similarly be profitable to short once more supply enters the market and/or demand decreases after the first weekend tournaments. Going back to the Omnath, Locus of Creation example, this card peaked at 70 tix three days after set release. Over the next 6 days Omnath fell to 22 tickets. Similarly, Teferi Master of Time fell from 50 tix three days after set release to 28 tix only three days later. This trend is fairly cyclical and reliable. Profit from it by shorting at the peak hype pricing and covering a few days later for a gain.  

Day 7-30: Buy cards with proven tournament results

After the first week, price movements pivots to being defined by cards that have proven themselves during weekend tournaments, and to a lesser extend, the daily 5-0 lists, and preliminaries.

There are many recent examples of this including Mazemind Tome (.04 to 4 tix), Skyclave Apparition (9 to 20 tix), Fiend Artisan (13 to 25 tix), Lukka, Coppercoat Outcast (3 to 25 tix), among many others. Each of these increases occurred not because of speculation, rather because these cards were proving themselves in tournaments. Most cards fall in price during the first 30 days because of the massive amount of new supply coming into the market from drafting, so these cards are an exception to the general trend. During this time period aim to only invest in cards like those listed above that were under-estimated at first but have been proving themselves in weekend tournaments.

Day 30-120: Purchase cheap cards with potential

Cards can get really affordable on MTGO, even very good cards. This is especially true for rares, but can also be true of mythics. An example I often think of is the Throne of Eldraine (ELD) land cycle, which hit a low of .10 tix per land about one month after the set’s release. The ELD lands were clearly good – with a lot of long term potential. Yet they could be bought 10 for 1 tix. That’s crazy! At this moment, the cheapest castle is .3 tix, while the most expensive is 3 tix. This means if you would have bought 100 copies of every castle, it would have cost 50 tix and the net return would be 300 tix for Castle Locthwain alone.

While many desirable cards won’t be this cheap, over the last year you could have gotten great deals on staples that were destined to succeed. For example, at some point between 30-120 days after a new set release you could have gotten Shark Typhoon, Bonecrusher Giant, or Murderous Rider for 1 tix. Or for 2.5 tix you could have gotten Klothys, God of Destiny or Lurrus of the Dream-Den.

Identifying these opportunities requires skill and experience, but hundreds of tickets can be made if you’re able to identify undervalued cards that are likely to increase in price once supply is cut off.

Closing Thoughts

MTGO speculation is defined by identifying and exploiting patterns and data. This framework aims to provide several patterns that apply generally to each new set release. Think of them as guidelines rather than hard and fast rules and for the greatest results, research, research, research.