You may or may not have noticed, but the collectibles market has never been more expensive, at least for the high-end stuff. I’m not a professional at anything but Magic, but I have the opportunity to talk to a lot of folks, and the consensus is that we’re in a time period where Magic and other collectibles are definitely riding high.
There’s a lot of reasons for this, and some immediate effects that we need to be aware of, plus some trends we can get on now.
The big indicator that started all of this for me was the growth in graded, or ‘slabbed’, Magic cards. This is something Magic players have been resistant to for a while, because we want to play with the cards, not just own them. There’s a large contingent of players who want to put their sweet card in a deck, and aren’t scared of shuffling a deck with cards that are each $500 or more.
Cube enthusiasts are probably the worst about this, and their only rivals are the Legacy/Vintage players who live for the chance to have a paper tournament and use their all-original decks.
However, the collectors are starting to take over, or at least spend like it. All sorts of stuff is getting rarer, or more ornate, from Lego sets that need a pallet rack to carry or sports cards with signed jersey pieces. There’s people using small-scale CT scanners to see what’s inside of packs, a giant technological leap over scooting the cards in a Revised pack up to the top and holding down the see-through portion.
Ebay’s sold listings for higher-end cards, especially ones that have been graded, have been ticking up higher and higher too. Ben Bateman recently documented his trade at MagicCon Vegas of more than $100,000 worth of cards for a slabbed, serialized copy of The One Ring’s poster foil. This is an outlier, but one worth looking at because it shows the overall trend. Rare cards in Magic, especially if they are rare AND powerful, can be incredibly expensive.
Let’s do a thought experiment. You have $40,000 and have to spend it on cards. Do you go for a Mint set of the Power 9 from Unlimited, plus some dual lands, or do you snag Golden Chocobo #41 off of eBay? I never thought I’d say this, but I’d rather have the Chocobo. The Power 9 are iconic for a section of Magic players, and the rarest of the rare still fetch a lot of money, but the collectors are branching into Magic and there’s more growth that could still come.
Magic collectibles, at least the ones that come in packs and are still game pieces, are either the Headliner sort, where they are mega-rare but we don’t know precisely how rare, or the serialized, where we’re told that it’s a xxx/500, as in the case of Bitterbloom Bearer or Emeritus of Ideation. Serialized is generally going to mean more expensive, when we look at the recent cards, as the xxx/500 cards are three to four times the price of the non-serialized Sothera, the Supervoid or even the Thanos art of The Soul Stone.
Serialized cards in Magic are trending up over the last couple of years, too. A lot of the Multiverse Legends serialized have more than doubled in the past 18-24 months, depending on the popularity of the card as a Commander. Atraxa, Praetors’ Voice was a $600 card when the set came out, and now there’s two copies on TCGPlayer, both at $2000+. I got in on some of the Dragons that are serialized a couple years ago, and they are up 50-500%.
Not all serialized have grown, though. A whole lot of the lesser-played Multiverse Legends haven’t grown, and there’s a lot of relatively cheap Brothers’ War Retro artifacts you could get.
The big question, though: What should we buy now, to cash in on this trend?
I think the best target at the moment is the Thanos Soul Stone. We’re about to get The Mind Stone copies in Marvel Super Heroes, and presumably, four more sets as Thanos completes the Infinity Gauntlet, which thanks to the movies, has been in the zeitgeist since it came out eight years ago. We’ve seen the earlier Mystical Archives go up to match the new ones, we’re neck-deep in assorted Wizard of Barge spikes thanks to the Goblinstorm deck, and I see no reason why the Infinity Stones wouldn’t follow suit.
I know that recommending a card going for $1,000-$1,500 is a big thing, and I haven’t put this pick on the cast. I just think that the completionists among Magic players (of which there are MANY) will want the full set and since the Cosmic foils are six-figure cards, the Thanos versions are the next best thing. You just know that there will be a big bonus for having all six when they print the Gauntlet.
I don’t think we’ll see huge spikes in the regular/regular foil versions of The Soul Stone this summer, but if we’re still doing this in three and a half years, I’ll want to stock up on those.
The other area that holds good growth potential is in the lesser-played serialized from Ravnica Remastered, Brothers’ War Retro, and the Multiverse Legends. More than sixty serialized cards, 500 each, and that meant a lot of serialized entering the market. The issue here is that the serialized cards are visually the same as the non-serialized, which is so lame compared to the Bitterbloom Bearer or the Emeritus. Hopefully Wizards keeps making the serialized cards a special art, too.
My favorite right now is Crypt Ghast serialized, as it’s in a ton of Commander decks but still not way up there, copies available online around $400. If that’s too much, there’s some barrel-scraping you can do, like a Tolsimir Wolfblood under $300, Radha, Coalition Warlord at $250 or a Seal of the Guildpact under $200. We’ve seen other instances where people just want anything from a group of cards but can’t get the best ones and start settling for their price range, and can cause a rising tide to lift all boats.
Finally, if there’s something you want for personal use, I’d tell you to go ahead and get it. The market is pretty unlikely to get softer for these, so if you can afford it, get it and enjoy it. I can tell you from experience that you’ll look at it with glee and joy.
Cliff (@WordOfCommander at Twitter and BlueSky) has been writing for MTGPrice since 2013, and is an eager Commander player, Draft enthusiast, and Cube fanatic. A high school science teacher by day, he’s also the co-host of the MTG Fast Finance podcast. If you’re ever at an event and you see a giant flashing ‘CUBE DRAFT’ sign, go over, say hi, and be ready to draft.




























