A note from the team at MTGPrice.com:

The last six months have been quite a ride for MTGPrice.com. We’ve gone from roughly 300,000 pageviews a month to over 1.5 million in a slow month. Our “unique users” rates have similarly increased – last month we had almost 125,000 individual magic players use the site. Our growth rates are high and we’re continuing to grow at almost 40% month over month.

With the increase in users, we are starting to slip when it comes to fixing bugs and delivering new features. Just keeping the site running takes quite a bit of effort and we’d very much like to add some new tools. To help with this, we have made an agreement with out current part-time developer to vastly increase his hours in order to get caught up with bug fixes and building new features.

To date, we have personally spent over seven thousand dollars building MTGPrice.com. Our monthly bills for hosting, writers and development costs are many thousands of dollars. While the site mostly covers these costs, we don’t have much room for growth at the speed we’d like to see. A few users have asked for the ability to help support the site. Because of this, we have the following proposal:

ProTrader LIFETIME

– $100 single-time payment.
– Have ProTrader forever. No monthly fees!
– Limited to exactly 100 users.
– Goal is to get $10,000 together to pay for development of the features below.

Sound good? Sign up HERE or read on for details. (NOTE: you MUST have at least a free MTGPrice.com account in order to sign up for lifetime. If you don’t, you will be asked to create one. Once you do, please just re-visit the above link to sign up.)

EDIT: If you see “your 14 day trial begins” in the confirmation screen, please ignore it – you are fully signed up, this is just due to the one-off nature of the signup form.

We plan on using the money in the following ways:

Expanded ProTrader Tools That We Plan On Building

• ProTrader bug fixes: we have a number of outstanding issues with the ProTrader tools. Fixing these is priority #1.
• **Hourly updates** instead of daily (“large” email once per day, occasional hourly alerts if “most interesting cards” changes or arbs change)
• “Best Deals per Vendor” tool: shows the best possible deals from a given vendor. Especially useful if you have some store credit you want to use up.
• Advanced arbitrage tool: includes store credit calculations and ebay/amazon as a source plus hourly updates.
• Weekly/Monthly trends emails: Sent every Friday, these emails will cover longer-running trends.
• Community Tools: share specs, store reviews and card discussions with other ProTraders. A premium community with premium users.
• Custom daily report based on a ProTrader’s unique collection and wishlist.
• Advanced Trade Tracker: Track store credit at each store, cash spent, transaction costs (fees to ebay, postage etc.) to ensure you are making money with your MTGFinance activities.

Things for Everyone

• Bug fixes! We have 116 bugs listed against the main site, from minor (wrong alternate art image) to major (autocomplete sucks). We want them all fixed, yesterday.
• Free MTG Finance blog content with high-quality, paid writers every day, not just four days a week.
• Sealed product prices.
• MTGO prices: MTGO can impact paper prices. We will show both.
• More US vendors: there are 4-5 other large vendors we would like to cover.
• International vendors: We plan to add the EU, UK, Japan and then others, in that order.
• Foreign cards
• Card condition tracking and pricing.
• Trade Tracker: Track the cards you traded away and what you got in return. Review past trades to see how they worked out in the end.
• Fair Trade Wizard: Simple trading tool for in-person trading.
• Trade Matcher: Enter a username and see the best trades you can make with that user using both of your wishlists and trade lists!
• Social Tools: A personal collection page that can be shared and viewed by others.

Once the above is complete, we MAY offer a final 100 ProTrader LIFETIME subscriptions to help fund the development of an official MTGPrice.com app for Android and iOS. This is our #1 most requested feature but in order to build it, we need the above work to be completed first. This is the only other time that we plan to (possibly) offer a lifetime subscription.

Important Notes:

• ProTrader LIFETIME lasts for as long as MTGPrice.com exists. Once you buy it, it’s yours forever without any further direct payment.
• Limited to 100 users total (with an option for 100 more users if needed to fund a mobile app).
• The lifetime subscription is not transferrable to anyone else.
• Since this money is being used to fund new development, unfortunately we cannot offer refunds. Please use our 14 day free trial if you are interested in testing out ProTrader before purchase.
• New development takes time. Every penny you spend will be spent on development but it will be several months before the above tasks are completed. While we plan on working on tasks in the above order, the order may change over time.
• The ProTrader offering WILL change over time. We cannot guarantee that any specific vendor will always be included in the offering. Features will change over time as well as new development work is undertaken.
• We love you.

Help us build the best MTG pricing tool on the planet! Click HERE to sign up for ProTrader LIFETIME. (NOTE: you MUST have at least a free MTGPrice.com account in order to sign up for lifetime. If you don’t, you will be asked to create one. Once you do, please just re-visit the above link to sign up.)

Need to pay via PayPal? Send an email to webmaster@mtgprice.com and we can process the payment manually.

Thanks for helping make MTGPrice.com great!

I was on Facebook earlier this week.

Yes, I know; Facebook is terrible. Everyone’s parents are on Facebook and they’re reported to potentially lose 80% of their users and Zuckerberg just sold 3.2 Billion in Facebook stock; it’s a cesspool. I get it. It’s useful to join Facebook groups to engage with brands you like and find sales and trades and it’s fun to see who from High School got fat and went to jail. It’s also (sometimes) instructive to see what people are saying about cards. Some people think that they have to set the record straight when people are wrong about cards, but it’s really more useful just to sit back and see what different groups are saying.

This set is bad. I don’t think I’m shocking anyone with that proclamation. Not every set can be good, that’s an impossible standard. But no set should be this bad. There are literally 3 cards I care about and one of them I only want to get copies of because I can virtually guarantee it’s overpriced by 300% and I want to trade it out for cards that will retain value. I’ll give you a hint- it’s blue and black and it rhymes with “Den Hacks”.

Given that the set is bad, people are doing something very curious, which is to try and find nice things to say about bad cards they would normally skip. I actually think that’s a great practice, because people who play mostly standard tend to ignore about 90% of every set and focus on the 10 cards that are going to get played in Standard and they tend to miss the stuff with the most financial potential. I happened upon a conversation one day in a Facebook group that was discussing a new card that was just spoiled.

One succinct, one-word review proclaimed “EDH” as if to say “Boom. Nailed it. Moving on.” That would be a pretty good way to handle not spending too much time on a card that was clearly not going to see play in Standard. There was just one problem.

This isn’t really that great in EDH.

Card Analysis is Hard

Even pros get it wrong sometimes, but Standard players are generally about 95% accurate with their gut reactions to cards. Bad stuff is usually very obviously bad, limited-only stuff is generally pretty obvious as well. Good stuff can be even more obvious, and though some cards are initially under or over-rated, Standard players are usually pretty close. They know what they want to play in those formats and it’s easy to identify.

With more people getting involved in MTGFinance, it seems like every set there are fewer and fewer opportunities to make money pre-ordering cards from Standard. Sphinx’s Revalation was embarrassingly-low as was Angel of Serenity. I ordered Thragtusks for $5 apiece from eBay. Five. Actual. Dollars. Price corrections happen much faster because people are on top of it more and more each set. 50 copies of Pain Seer at $2 sold in minutes and the price was corrected very quickly. I am not convinced Pain Seer should be more than $2, but the people buying it at $10 a copy disagree.

With it getting tougher to make money by analyzing the cards from competitive formats it is even more important to learn how to analyze the cards from other formats. The person who gave Astral Cornucopia a dismissive “EDH” as if the card were a waiter who reached for his salad plate before he’d finished picking at it probably won’t lose any actual money by not correctly evaluating the card (and I likely won’t lose any if I’m super wrong and Cornucopia is just what people need to go from 9 mana on turn 6 to 13 mana on turn 7, thus winning all of the EDHs forever) he’s probably going to lose out on a lot of money eventually by failing to correctly evaluate EDH cards. If you see a card that is worse than Darksteel Ingot at 3 mana and worse than Gilded Lotus at 6 mana and say “EDH players will want this”, you should probably play a game of EDH, ever.

You Should All Play a Game of EDH, Ever

I’m serious. I was a very late adopter of EDH but I’ve seen the value in how playing it has allowed me to access an entirely new customer base. EDH players are way better to trade with than people who only play competitive formats. After weekends at SCG Opens where some competitive player would look through three of my binders and say “I’m pretty much only looking for Snapcaster and Boros Reckoner” I thought I would quit trading altogether. What I found when I traded with EDH players was that the amount of stuff they were looking for was way higher and they had no reservations about coming off of competitive cards. Having an EDH deck to play a few games will not only introduce you to those players, it may demonstrate the power level of certain cards you may be able to hook them up with to improve their decks.

EDH isn’t a joke. It’s not a fad. It’s not something to deride or dismiss. It’s a completely new card game that uses the same cards you already have and if you don’t know anything about it as a financier, you’re doing it WRONG.

Build an EDH deck. You probably have a dozen of each Commander 2013 deck, right? Bust one open. Jam some better cards in there. Evasive Maneuvers seems fun given you can generate infinite mana with the general Derevi, a Deadeye Navigator and a Gilded Lotus (or an Astral Cornucopia at X=3…maybe I was wrong about that card. No I wasn’t). Power Hungry is begging for you to jam a Parallel Lives and a Doubling Season in there and go to token town. It would take you 20 minutes and $20 to make a serviceable EDH deck with stuff you have in binders and boxes and you can trade for the rest. Once you play a few games, you’ll know right away what is good in EDH. You may have been playing since 1996, but you’re about to get humbled when you have to ask someone to hand you a Black Market or a Mana Equilibrium so you can read it.

Then, One Day, You’ll Get it

You’ll learn that you can never buy too many copies of Sol Ring at $2 or Gilded Lotus at $3. You’ll learn that Japanese foil EDH generals aren’t quite as liquid as you thought, but your group can’t get enough copies of Food Chain and Pattern of Rebirth. You’ll learn why it was a good idea to snap foil Sylvan Primordial for $1 the first week the set was out but not buy foil Chromatic Lantern yet. No article can teach you how to truly evaluate cards in EDH as well as playing a few games, building a few decks, meeting a few people who come to your shop every week but whom you’ve never met because they don’t play FNM.

You’ll also learn that there are different kinds of EDH groups, and while competitive players will not play a card like Astral Cornucopia, casual EDH players might. When games go a million turns, playing this for 15 to tap it for 5 may be what they want to do. That won’t drive the price up that high and won’t make this card suddenly a good investment, but it will let you know which kinds of EDH players might want this off of you. But how will you ever meet them if you don’t play with them?

Just like someone who plays Standard will recognize the immediate impact of cards like Brimaz, someone with a few EDH  decks and some experience is going to correctly identify the sheer, awesome power of a card like Prophet of Kruphix or Progenitor Mimic and they are going to recognize that although a card like Astral Cornucopia looks durdly and mana-intensive, that isn’t a bad thing to every group . They’ll know that by having an understanding of the format, some experience playing and some decks built so they will know what their own specific needs are.

Also, once you’re building EDH decks and picking up cards to build with in the future or trade to your group, you’ll pay more attention to prices. I’ve made way more money picking up underpriced Vigors from competitive players who only cared about the ten cards that get played in Standard from each set than I have trafficking in Huntmasters and other cards with thin margins due to a low spread. I’ve had 10 copies of Thespian’s Stage disappear out of my EDH deck stock box in one night and had 10 sit unsold for weeks on TCG Player despite being the cheapest listing. You won’t have to ask twitter why Kami of the Crescent Moon and Wheel and Deal and Forced Fruition are quintupling in price because you will have seen the power of those cards in a Nekusar deck demonstrated and you will have stocked up before the big spikes.

Rather than handing out a few fish, this week I wanted to teach you to fish and in this case, learning to fish involves playing Magic. It’s not even going to feel like work.

Finance Quick Hits

• Nekusar isn’t done making stuff spike. Any card that makes people draw extra cards and hasn’t been reprinted is a good target.
• For the love of Heliod, didn’t anyone read Pain Seer?
• Bitterblossom getting bought weeks in advance of the B&R announcement is a new trend. Don’t expect to be able to have a full shopping cart at 11:59 like you used to. I really don’t expect this (or anything) to be unbanned next week and I expect the price to tank back to where it was.

Welcome back, constant readers

Last time I think I made it as far down the “Greater Fool Theory” rabbit hole as wikipedia pages is going to take me. I think we covered some new ground and maybe we’ll get some of those concepts to stick. We might; I caught someone on Reddit encouraging someone not to be a “baggage holder” which I thought was pretty sweet. I made a case for not buying when it only helps people who bought in cheaper. What say we put an end to all the non-traditional finance articles for a while? It was cool to delve into theory for a while, but I felt like I covered “don’t do this” thoroughly. What should you do when you’re not too busy not doing that stuff?

That’s a good question. I think I am going to go back to what I know. And what I know is that if you live in a somewhat densely-populated region of the world, there is a good shot you’re fewer than 50 miles from Magic cards you want and that are owned by someone who doesn’t know what they’re worth.

I know that somewhere in the United States there is a guy who owns a computer repair shop and sells Magic cards out of a dirty, cracked display case. He looks up card prices in a Scrye magazine from 2003 and takes mint condition cards out of a cardboard longbox and gives a discount if you pay him with cash. The cards in the case are just for show- he only sells the cards from the longboxes that have been untouched by human hands for years. I know because I bought Sylvan Libraries from him for $4 and we talked about Baseball.

I know that somewhere in the  United States there is a guy who has a few dirty binders behind the counter of his comic book shop. He priced the cards back during Mercadian Masques and he has a computer that he uses as a cash register, but it doesn’t connect to the internet. He writes receipts by hand with an ornate silver inkpen and figures out the tax in his head. I know this because I bought Unhinged booster packs from him at MSRP, Tower of the Magistrates for $2.50 and a Karakas for $5 when they were $40 and we talked about our favorite “Daredevil: the Man Without Fear” writers.

I know that somewhere off a dirt road that you will only access if you make a wrong turn as I did there is a store called the “Antique Barn” with an old cracker barrel out front with an electric lamp that only looks like an oil lamp and inside they have a box of Magic cards with a handwritten sign that says “Each card $1 dollar[sic]” and I bought three Goblin Lackey, four Recruiters, five Elephant Grass and a Sterling Grove for $1 each. When I asked how much he would sell me Portal Basic lands for he said “Whassda sign say?” before spitting chewing tobacco spit into an Ice Tea bottle. I left the lands.

I know that when I go to a town I’ve never been before, I do what you would do. You pull up the Wizards Store locator and just see if there is a place that sells cards, holds events, has a community. You’ll drive past it until you realize you saw a cardboard cutout of Gideon or a sign with Jace on it, sun-weathered and dog-eared, and you’ll turn the car around and go back. They’ll have cases full of cards and they’ll look the prices up on Star City Games and knock 5% off and beam magnanimously like they offered you a free gold bar instead of cards that are still 15% above TCG Player. You’ll look for two minutes then pack back into the car. If there are five places in that town, four will be like that and one of them will be OK.

I know this because Ryan Bushard and I like to go on shop crawls and hit lots of stores. I wrote about one of them on QS a million years ago. We called dozens of shops ahead of time to see which ones we could eliminate based on a phone conversation and still hit a lot of busts. We hit a few great ones, too, but the best shops we hit were on accident. People who do this sort of thing usually do it wrong. I know, I did it wrong for a long time, and I still do.

How often do you check your local Goodwill? I have found cards there. I haven’t found anything great, but if Reddit is to be believed every few months someone somewhere will hit it big and find very good cards for almost free. I have ruled out my town. Have you? You live somewhere after all. Mothers clean out closets when kids go to college. Good stuff ends up in odd places. It takes five minutes to look.

Your success rate at garage sales is going to be under 5%. Better go to at least 20 in your life if you want to beat the odds. Have you gone to 20 garage sales looking for cards?

You want to know the REAL goldmines? Baseball card shops. Shops that sell gold coins and geodes and old, weathered newspaper clippings in vinyl bags. Flea markets in small, flyspeck towns. You think you’re going to show up in Duluth Minnesota and find a $5 Karakas in a binder ten minutes before an FNM starts with people elbowing you out of the way so they can buy sleeves or pay their entry? You think you’re going to find good singles in a binder that doesn’t have a layer of dust on it?

I would wager there is a store in the town you live or an adjacent one you’ve never set foot inside. It doesn’t look on the outside like it has Magic cards inside. That’s the point. You want to be first. You want them to reach down underneath a counter, or move a stack of comic books to uncover an old box. You see Pokemon cards mixed in? Great, they aren’t looking that up on Star City. They’re probably going to take an offer on the box. I’d wager there is value fifty miles from where you’re seated and you never thought to look there because no one thought to look there. I used to think I had to go far from home to find the value. There couldn’t be anything close to where I live, right? I would have found it already.  Someone I know would have. How are you supposed to find undiscovered treasure if you think like everyone else? Start ruling local places out. Widen your search to neighboring towns.

I played FNM and booster drafts for 18 months in a motorcycle garage after they closed for the night, two card tables jammed between displays for helmets and gloves, the air smelling like oil. Should you check every motorcycle repair shop and used car dealership and petting zoo for singles? I can’t tell you what to do.

But I know no one else checked there first.

Finance Quick Hits

• We don’t know much about Born of the Gods, but neither does anyone else. We’re getting a G/W Temple. Expect GW stuff to increase in price on hype alone. Be a seller, not a buyer in those situations.
• Kiora looks pretty bad to me, but there is hype. Temple of Mystery is at its floor. $5 is demonstrably the ceiling for a temple, but Kiora hype could make this happen and that’s a double-up.
• Kami of the Crescent Moon is selling for $6 on TCG Player. Check any and all gold coin stores and computer repair shops near you. A lot of weird stuff spiked this month.
• It’s too late for Genesis Wave, but if that deck is a thing, cards like Primeval Titan have room to go up. Be prepared.
• Sam Black is brewing in Modern. Pay attention when Sam Black brews.
• When the new set comes out we will still be using packs of Theros to booster draft. Take this into consideration.