Today, I want to go over a feeling that many of us have gone through.
You had a plan for a spec, you bought in at the right time, and then just as predicted, it went up. You posted at the perfect price at the most opportune moment, and locked in a significant profit, and did that process over and over, netting yourself the funds needed to move on to the next target.
And the card kept going up.
How do you deal with that? Why did it happen? Are there ways to mitigate it? Should we mitigate it? Today is less about the picks and more about the mentality, so come with me and let’s review what success means.
This topic is timely for me, as just a month ago at MagicCon Vegas, I sold off a stack of my leftover English-language Hatsune Miku cards. I’d already made significant profits by repackaging the four individual lairs and selling them as a group on Ebay. (I was in at $160 per foil set, and selling at $600+, a most delightful margin!) I had a dozen or so assorted Lairs that I’d cracked, looking for a Snapcaster, and I sold off the individual foils and nonfoils from every set other than the original Sakura Superstar.
Again, all of this was profit on top of profit, and I got $23 for each of six Rainbow Foil Miku, Divine Diva, a card that was selling for around $45 as of a month ago.
In case you didn’t hear, someone’s Goblinstorm deck was shipped with what appears to be a Hatsune Miku Commander deck, with a reskinned Trostani, Selesnya’s Voice as the only card visible through the sealed plastic. As a result, everything that is Miku and is in green or white has gone up like mad, and the cheapest copy of that same Elspeth is now just under $100 on TCGPlayer.
This is only the most recent (and therefore most painful) example of a phenomenon that absolutely will happen to you the longer you’re buying and selling something. It happens with stocks, it happens with real estate, it happens in crypto. There’s no single name for the phenomenon, which is interesting, as I thought folks in the stock market had a cute phrase for just about everything, like a ‘dead cat bounce’ or ‘economic moat’ or ‘diamond hands.’ In the ProTrader Discord, I’m open to coining a phrase, if you’ve got a fun idea get it in there and let’s make it work.
Let’s start with the feelings that follow a post-sale spike.
First of all: You won! You had a plan, you did it, and you made money. Hell yes! High Five! Buy yourself that sweet foil with the profits. Recognize that you did it. Other people might make more, and as time passes, you might feel bad about what you made and when, but wallowing in regret will only lead to you making bad decisions, like not selling when you could make a profit.
Magic finance is littered with examples of holding too long, and most spikes represent opportunities for you to sell and make your profits. Let’s take a recent example of a Commander who made an enormous amount of cards spike: Hashaton, Scarab’s Fist. This was a card that premiered in Aetherdrift’s Commander decks in January 2025, and immediately made a big splash. One of the cards that went wild was Tortured Existence, a Stronghold common that went from $3 to a top price of $14.
The reason you sell into a spike is because there’s no guarantee that the prices stay high. Attention moves on. Tortured Existence has gotten a Secret Lair printing since its spike and can now be had around $5 a copy. If you have a $3 card go up to $14, you set your prices at just over $10, make your 3x profit, and move on. You’re gaining cash that you can use on your next spec, or roll it into value for a Commander deck, or remodel your kitchen.
Please remember a tough lesson to learn personally: Your cards have a ‘worth’ only when you go to sell them. The moment you do sell them, that’s when the profit is locked in. Owning a card that is spiking feels great, but if you don’t move to liquidate the card, you run the risk of it settling back down at the post-spike price.
The right time to sell is tricky. Let’s stick with the Miku example and focus on foil Elvish Mystic, the bonus inclusion for the first Miku drop. It was at $30 or so, and here’s the current set of prices for the evening of 5/28:
If you have one copy in a Commander deck, you should be tempted to sell. This is a huge jump and not one I’d expect to stay high. I would respect your desire to sell at $50, and I would understand your desire to list at $96.69 and wait a bit. We don’t even know when the Miku deck will come out, and as we’re seeing in the midst of Goblinstorm sales, selling into the original preview hype can mean less profit than selling when people get cards in hand. The correct play with the Mystic could be to wait until people get the Miku deck and then more folks are in on the buying.
We can’t know for sure what the right play is, and that feels brutal. We are conditioned to avoid the situations that make us feel bad, including the feeling of selling too early. However, there are two concrete plans you can implement to help prevent this set of negative feelings, neither of which works after the fact.
System #1: Make the plan and trust the plan.
It’s remarkably easy to have your emotions in a moment derail what is usually an orderly set of feelings. Buy the card, sell the card. When we start adding regret, though, and the potential of regret, things can really go off the rails. In poker, this is often referred to as being on tilt, where your emotions cloud your judgment like you’re Anakin about to slaughter some younglings.
When you make a plan ahead of time, you free yourself from that doubt and regret. Doesn’t matter if the card goes up or goes down, you got the profit you wanted and you had a plan for that profit! You are a success and doing better every time! Having a system, a set of preplanned sell points, allows you to worry less about what could be.
And if it looks like a card might keep going up, well, that leads to the other systematic approach.
System #2: Cover your entrance costs, and everything after that is free money.
This is how I approached the Miku cards. I’d already sold a ton of the cards, and I was way ahead on all of it. Whatever I got from these leftovers was just super bonus money, and should be viewed as a nice addition to the systematic profit I’ve already made happen.
The common variation on this is to buy a card, and when it spikes, immediately sell just enough to cover what you paid. After that, hold forever or sell immediately, and you’ll always be winning when it comes to your sales. This is a systematic approach, but allowing you to flex as the situation changes.
Whichever plan you have, I also want to tell you that the social aspect is big. It helps a lot to hear from other people that you did the thing and you did it well, even if there was more profit to be had. Some people like to buy cards and then never sell them, and down that path lies madness and storage units and lots of cobwebs covering mildewed boxes. Magic is turning into a game of churn, and if we want to maximize profits, we need to execute our plans and keep up with it all.
Cliff (@WordOfCommander at Twitter and BlueSky) has been writing for MTGPrice since 2013, and is an eager Commander player, Draft enthusiast, and Cube fanatic. A high school science teacher by day, he’s also the co-host of the MTG Fast Finance podcast. If you’re ever at an event and you see a giant flashing ‘CUBE DRAFT’ sign, go over, say hi, and be ready to draft.

























