The Myth of Making Money

A few weeks ago, I was lucky enough to have a weekend away from work, and I decided to spend it at SCG Dallas with a few friends. We headed down on Saturday afternoon, and while we had vague plans of playing in the Modern 5k on Sunday, we all knew the trip was mostly just to hang out and have a good time.

And good times were had, no doubt. But that’s not the point of this story. While we did spend some time on the floor, it was mostly to trade. Specifically, I was on a mission: to find the last two foils I needed for my Modern Merfolk deck: a foil Oboro, Palace in the Clouds and a foil Mikokoro, Center of the Sea. They may not look like much, but they’re lands that make blue mana that don’t die to Choke… At least that’s what I thought. As you may have noticed, Mikokoro doesn’t actually make blue mana, and it turns out the card I needed all along was Minamo, School at Water’s Edge. Somehow I got confused and mixed myself up and missed out on a chance to trade for one.

Anyway, I did manage to find an Oboro, and trading was had, with the usual rifling through each other’s binders and making small talk while we did so. My trade partner made a stop on a particular page of my binder, the one filled with a dozen or so Scourge of the Throne.

scourgeofthethrone

“That must be nice to have those, huh?” he prodded, referring of course to the small spike that Scourges went through a month or so ago.

“I guess so,” I replied.

And on paper, it is nice. I bought mine at $7 or so to fill a few orders at the LGS where I sell cards, and I grabbed a handful of extras in anticipation of Dragons of Tarkir. And it worked out great! After all, the card moved from $7 to $14 after I bought them. Must be nice, huh?

Today, those Scourges buylist for around $8. If I were to sell them, I would make about 75 cents a copy after shipping charges.

Not exactly paying the rent with that.

The Conversation That Started It All

“Marianne: So how did it go?

Me: It was okay. I went 3-1 playing, but I made like $30 trading!

Marianne: Great, so are you taking me out to dinner tomorrow night? Or are you going to buy me shiny things?

Me: Well, it’s more like “theoretical money.”

Marianne: So macaroni and cereal again?

Me: (sigh) Yeah, but I really like those!”

That’s what I wrote on December 22, 2010, when I was a dirt-poor sophomore in college just trying to put together some cards to play FNM (writing this makes me feel old). I’ve contributed a few things to the realm of “MTG finance” writing, but I consider the articulation of this concept the most important thing I’ve ever done in the field. Remember that in those halcyon days of 2010, smartphones weren’t a thing, trading was a great way to make value, Marianne and I weren’t yet married, and I loved eating macaroni and cereal (one of those four things still hasn’t changed, and I can report that we’re approaching our third wedding anniversary).

Another thing hasn’t changed. Then, like now, everyone wants to brag about their successful spec. “I just knew this card was going up!” people constantly shouted. Then when you see their binders full of the newly-expensive card (probably some garbage like Consuming Vapors, which was all the rage back then) and showing it off in the store. They would be so proud of themselves for getting in on the hot spec beforehand, and they would revel in all the money they made.

Twelve months later, I’d see that exact same binder when they came to sell to me, their Consuming Vapors now bulk again.

Tell me, did they really make any money?

The Myth of Making Money

Nothing, I repeat, nothing matters until you out a card. Whether that’s to a buylist or eBay for cash, or to another player in a trade, there is a hell of a lot more to making money on Magic cards than simply the price you acquire it for (your “in” price).

Your “out” price (the number you ultimately move it for) is even more vital. The difference between those two numbers (after shipping/fees of course) is the money you made on those cards. That’s it. It doesn’t matter how high or low the price went in the interim. If you didn’t move it when the price was higher, your $8 Consuming Vapors may as well have been $100 for all the good it did you.

It’s a lesson I learned the hard way in 2011, when I decided to speculate on Primeval Titan after the banning of Jace and Stoneforge Mystic in Standard. With the Caw-Blade menace leaving the format, things seemed wide open for the decks abusing Valakut, the Molten Pinnacle to return with force to the forefront. And I was quick to the party, getting my copies before the price predictably rose.

The only problem? I was racing the clock. A known reprint was coming in Magic 2012, and I was late in getting my copies listed and shipped. In the end I lost about $20 despite being “ahead” of the curve when the price spiked.

The Myth of Making Money™ strikes again.

It’s a lesson that people new to the finance scene seem to have to learn the hard way. Travis Allen went through the same experience last year (and made out better than I did), and wrote a great article about the experience.

The Myth of Making Money™. It strikes us all.

But it only has to strike once. Or, for those of you reading this today, hopefully not at all.

Avoiding the Trap

There are definitely a few ways to mitigate the risks that cost Travis and I so much.

Temper Your Expectations

First, have realistic expectations. If you see an $8 card and believe it can push $11 or $12, think twice before you buy into it. Using Scourge of the Throne as an example, it took the card nearly doubling up for me to break even on a buylist. And the truth is, if you’re speculating on a card to resell, buylists are likely going to be your best option if you bought more than a playset or two. Know that whatever you buy, you need to reasonably expect a double-up before you can expect to get your money back after shipping.

Trading

Trading for cards is a good way to eliminate some of the upfront costs, given that the “true value” of your $8 retail card is closer to $4 or $5 in cash. If you can use that card to pick up the $8 card you want to spec on, you’re getting yourself a much better deal than buying in it for actual dollars.

Go Deep

If you feel strongly enough about a card to move in on it, do it for enough copies to make it worth it. Having a playset of a card you knew was going to strike it big is great, and you’ll have those to play with, but if you do feel strongly, don’t be afraid to go deep. You have to risk it to get the biscuit, after all.

Account for All Costs

When I mention the costs here, I’m sure the first thing that came to your mind was postage. And it’s true, that is a major cost. But it’s far from the only one and, I would argue, not even the most important.

Your time is a cost, and your time is worth money. Spending time researching and buying a spec, or trading into it, is time you aren’t spending playing Magic or hanging out with your girlfriend or delivering pizzas for some extra cash. If you’re going to look toward this as a way to make a little money, you must absolutely account for the cost of your time.

Do It for the Story

I have one other piece of advice when it comes to speculating.

I’ve explained the Myth of Making Money™ today, and I hope it helps you understand that making money on “MTG finance” is not anywhere near as easy as some people paint it. It’s work, and it can be hard work with little reward. In almost all cases, your time is better spent delivering pizzas if you’re looking for some extra money.

But Magic can give you something that Pizza Hut can’t.

The memories.

Nobody is retiring off of money they made flipping some Magic cards over the weekend. But you may be able to foil out pieces of your Commander deck by doing so. And when someone comments on your cool signed foil Fifth Dawn Eternal Witness, what’s a better story: that you made enough money to get them from your out-of-right-field spec on Death’s Shadows, or that you delivered some pepperonis to buy it?

One of my favorite pieces to ever write was the story of how I sold my fetch lands that I had spent years acquiring through trade. In the end, I sold them for about $25 apiece, far from the heights they would later reach. But I don’t regret the decision. It was the completion of a story a long time in the making, and it’s one I remember vividly today. Hell, even stories where things go wrong (like my 94 Splinterfrights) are worth it for the story later. I keep that pile on my desk as a reminder that we can all screw up, no matter how long we’ve been doing this. Sure, I lost some money on that spec, but it’s a fun story anyway.

The Myth of Making Money™ is a vital concept for anyone getting into Magic finance to understand, and you won’t ever truly succeed in this field until you do. If you believe in a card and want to try your hand at speculating, don’t be afraid to do it. But make sure you give yourself a chance to succeed. And, for your own sake, enjoy it.

You may make some cash, or you may not make any money at all. Just make sure you make some memories along the way.

Thanks for reading,

Corbin Hosler

@Chosler88 on Twitter

Picking Berries (and Other Cards)

Yep. We’re going with a food-themed title every week until it’s literally impossible for me to correlate Magic: The Gathering finance to food. Deal with it.

Last week, I went in a different direction than in my first two articles. Instead of force feeding you a list of various cards that I believed would be trending in either direction, I went about explaining one of the processes that I use to find cards that I think will start moving, as well as why it’s a good idea to do so.

If you’ve been a long-time follower of my writing, then you might know speculating is not my favorite method of making money from Magic (accidental alliteration is awesome! [Editor’s note: this seems like a comment should have put in]). I prefer a steady grind through buying collections and singles at buylist prices, looting through bulk commons and uncommons, then using a combination of buylisting and selling locally through my display case and word of mouth.

Give a Player a Fish… 

Instead of giving you  lists of  my personal picks from the most recent sets, I want to take a similar approach to last week. Today I’ll be teaching you about a couple of the better methods for picking (and there’s our title) your own collections of common and uncommon bulk.

As I’ve mentioned before on Brainstorm Brewery, these aren’t going to be the cards that earn you massive profits. These are the dregs of draft tables, the stuff from unpicked 5K boxes in basements, and the cards that you get asked about six months after Khans of Tarkir comes out when Johnny really wants to make a tribal warrior deck after coming back into Magic. If none of the players at Johnny’s first FNM had the playset of Chief of the Edge that he desperately needed, so you get to be Johnny’s goddamn hero for just one crisp American dollar.

…Or Cast Mystical Teachings

That’s how the old saying goes, right?

Anyway, moving on. When people used to ask me this question of, “DJ, how do I learn exactly what to pull out of these common and uncommon lots?” I used to just tell them one word: “Experience.” After all, it’s not exactly intuitive to think that five copies of the M11 version of  War Priest of Thune would be worth $0.15 each to Troll and Toad on a buylist. The card sees one-of sideboard play in Modern at most, and isn’t exactly exciting or casually appealing to Johnny.

Now I’ve realized I can add an additional two words to “experience” to make it much more fun: “and research.” Even if you’ve only been playing competitive Magic for a year or so, the tools on the internet still exist to provide you with the information that you need to have a pretty comprehensive list of commons and uncommons that you want to be picking.

thoughtpickerwitch

Different Types of Berries

The first thing you want to do is base your picks on a set of rules. You should probably make up your own determination of what you consider to be “significant,” so that picking through bulk commons and uncommons is actually worth your time. My personal cutoff is a dime, and I make exceptions for cards that I have experience with being requested often even if they’re not on a buylist. While not every card will buylist for a significant number, copies can still be kept on hand for situations like my Chief of the Blade example above.

You can also adjust that personal number based on the amount of bulk that you deal with. If you’re just pulling out picks to make your binder look a bit more buff, you probably don’t need to waste your time dragging out every single guildgate and Selesnya Charm. You’d be better off focusing on the $.50 to $1.00 cards that are actually worth putting into a trade binder—ones that competitive players will be needing for Standard and Modern decks. On the other hand, those who follow the path of Ryan Bushard and deal with 100,000 cards on a weekly basis should probably try to squeeze every ounce of value that they can, due to the fact that you’re shipping en masse to multiple buylists at once all the time.

If you can notice a theme of what cards have been picks in the past, then you can use that information to determine what types of cards you’re picking from the latest sets. I’ve made a lot of money pulling Crumbling Necropolis and its cycle of friends from Shards of Alara bulk, as well all of their respective reprints in the Commander and other supplemental products. Tri-colored decks are popular in both EDH and casual circles when given a common theme, like a mechanic to build around (I’ve helped players build something as simple as an “unearth” deck before). From this, we can make an educated guess that the Nomad Outpost cycle of KTK will continue to be worth separating from your bulk, even if the increase in print run means that the cards will be somewhat negligible to buylists in the short term.

Multicolored charms are another favorite of mine (even the bad ones like Gruul Charm). They represent versatility, and lean towards a specific clan or guild to provide casual players with a solid word or mechanic to lean on when building their synergistic decks. Even though some of the KTK charms will probably never see competitive play, I still enjoy setting them aside for later casual demand. Sometimes you’ll even get lucky and be able to buylist these for significant value. I just happened to be able to ship off a couple dozen Azorius Charms for a dime a piece to a buylist a few weeks ago, even though the card is long gone from competitive play.

Mill and discard have held strong casual ties over the past several years, and most players know that the prices of casual rares reflect that. There’s a reason that some mill cards are worth ridiculous amounts, and the powerful commons and uncommons that fit into these strategies have proven to be worth picking, even when faced with reprints. While I don’t recommend pulling out 50 copies of Tome Scour, pulling strong uncommon classics like Jace’s Phantasm won’t let you down.

If you can put yourself into the shoes of a casual player who just wants to put together a 78-card unsleeved mill deck, then go through your next set review with those eyes. If you can spot an uncommon gem that would go in those decks, that’s your signal to pick it out and wait for that person to show up on your local MTG Facebook group asking for those cards.

ProTrader Privileges

If you’re subscribed as an MTGprice Pro Trader, you can make life a lot easier, especially if you’re a budding financier looking to get into processing collections and picking bulk. You can head over to the Full List drop down under the Pro Trader section, and customize a search to pretty much whatever you want by hitting “Create a Filter.” For the purposes of this article, we’re going to want to exclude all of the rares and mythics, use a price filter that goes from $.10 to $1 billion dollars (for those foil, Phyrexian-language Tops that are just lurking in those bulk lots), and then add sets based on whatever collection you’re sorting through. That last part obviously gets much easier if you already know what you’re looking at, but asking the previous owner of the collection a few simple questions can help narrow that down for you: “What years did you play? What kind of cards and decks did you have? Do you remember what the names of the sets were when you played?”

Full List List

full list results

I searched for commons and uncommons from Innistrad block that were valued from $0 to $4, then filtered them by price. As expected, Blood Artist is a pretty obvious casual all-star, and it helps that it’s so ridiculously strong in EDH. However, we can also see all of the uncommon lords on this list, and some of the heroes of past Innistrad Standard. These are all cards that I still pick regularly when searching Innistrad block bulk, and it’s something you might want to consider if you plan on cranking up your volume. Getting $0.11 per Unburial Rites adds up over time, and it doesn’t take a whole lot of common and uncommon picks to make a month of Pro Trader worthwhile.

I actually just recently learned about that Full List feature while I was in the process of doing research for this article, and I have to say I like it a lot more than the Trader Tools version on Quiet Speculation (I have been a paying member of both websites for multiple years now, and have always used Trader Tools for my buylisting processes). Even if I wasn’t writing for this website, now that I’ve found it, I prefer the greater versatility of the MTGprice tool. The only downside is that it doesn’t show the highest buylist price for every card on the list, but I’ve requested for that feature to be added. Here’s hoping!

hopeandglory

End Step

Before I sign off for the week, I’m going to take a bit more time on this “End Step” than I normally do. If you’ve been keeping an eye on MTGstocks foil Interests page, you’ll see that this…

Nyxathidfoil

…happened. The few remaining foil copies of Nyxathid on eBay and TCGplayer were bought, and somebody decided to start relisting at $15. While the price almost immediately plummeted from that down to $10, I did manage to sell off a few copies at around that price.

I’d like to personally announce that it was not me who decided to buy out the few copies that were most readily visible on the internet in an attempt to cause an artificial spike in price on foil Nyxathids. Nor did I maliciously intend to encourage any readers of my article to buy all of those dozen or so copies. As shown by our weekly breakdown of what we’ve been doing in the market, I picked up multiple playsets through the PucaTrade website, but didn’t spend any cash “buying out” TCGplayer of the few that remained.

Nyxathid interests

Now that the foil version of the card spiked, I do not advocate buying any additional copies at the “new price” of $8 to $9. I am curious to see what happens to the non-foils, though. The non-foil copies showed up on the MTGstocks weekly Interest page at a 14 percent increase instead of two percent, so I think you should pick up non-foils if you need them for the near future—I don’t think the card is going to be getting any cheaper. Whether the non-foil follows suit to its foil counterpart is debatable, but I wouldn’t wait if you plan on playing with copies for Modern/EDH/casual/Tiny Leaders.

On another note, the Urzatron lands have been showing up repeatedly on the Interests page almost every week, and are now at least $2 across the board. While I didn’t mention these in my Hot Potatoes article, they’re a screaming candidate for Modern Masters 2015. If you’re not using extra copies, I recommend buylisting them or selling them locally.  Unless you plan on keeping the deck together until the set releases—and getting large amounts of value from playing the deck in the meantime—the time to jump ship was yesterday.

If any of you have thoughts or opinions on this week’s article, I’d love to hear them. I’m easily reachable on Facebook, Reddit, Twitter, and in the comments section below. I also usually take requests for article topics if the subject is broad enough and I’m knowledgeable enough on the subject. Thanks for reading!

The Magic Market for the Rest of Us: Don’t.

By: Travis Allen

Back when Zendikar came out, I attended the release as a casual player at his first store event. I was mostly hoping to open Lotus Cobra, because what could be more fun than generating boatloads of mana? Nothing. (In fact, to this day, I hold the same belief.) At one point I asked some players if they thought Cobra was the now the best green two-drop, taking the throne from Tarmogoyf. I had a lot to learn. At that prerelease, I also traded the fetch lands I opened for boosters. I didn’t need fetches; what I needed was more packs. Just think what could be in the packs! Why, maybe even fetches!

It was a terrible decision. Trading for packs was, and is, a great way to rapidly disintegrate your collection’s value. You’ll trade real cards for packs, open the packs, end up with $4 in rares, and be down $10 in value. Repeat this cycle a few times and it will be as if you ground your dollars into dust and blew them into the wind. Not only is it a bad idea, it’s one which countless new players engage in. In an effort to provide some of our newer friends with known financial pitfalls, today will be a non-exhaustive list of things you should not be doing when trying to keep your Magic collection’s value intact. You can find my previous article intended for novices on the topic of trading over here. If you find this article helpful, you would be wise to take a look at the previous installment as well.

Don’t Open Packs

A quick rehash of our introduction: don’t open or attempt to acquire packs. I’m not going to get into the math, but the long and short of it is that over time you will lose money if you open boosters. This includes trading your cards for boosters, which is a similarly poor choice. Here’s an excellent example:

Back when Dragon’s Maze released, I watched a casual player come into the store and buy a single pack of DGM. He opened it there at the counter and pulled out a fresh new Voice of Resurgence, whose price tag at the time was somewhere north of $25. What more could you ask for? You crack a single pack and open the best card in the set. The thirst was strong though, and he wanted more. He immediately traded the Voice into the store and used the credit to buy several more packs. After opening all of those, he traded the rares in for more store credit (less than he spent on the packs, of course) and bought more packs. This cycle repeated a few times, until eventually he had a pile of commons and uncommons and maybe a bulk rare or two the store didn’t want. Had he walked out after the first pack, he would have gotten a $25 card from a $3 purchase. Instead, he converted that $25 Voice into a pile of worthless pack filler. Regardless of whether or not he was pleased with the end result, those of us playing at home know the score: he got lucky out of the gate, and then pissed his winnings away over the next twenty minutes.

Never trade for packs. In fact, don’t even open them. Does your LGS (local game store) give out pity packs? Did you win some packs for 4-0ing FNM or a prerelease? Don’t open them! They’re worth far more sealed as a sort of unscratched lottery ticket. Rather than crack them yourself, either use them to draft, or if that’s not feasible, trade them away for real cards. Four packs should be able to buy you a Flooded Strand from someone who knows less than you do. Imagine you had opened those four packs instead, and you found three bulk rares and a Strand. You’d consider that a win, right? So why gamble against the odds when you can just trade for the useful cards outright?

packrat

Stop Foiling Standard Cards

I enjoy cool foils. They’re flashy, they’re special, they’re ostentatious, and they tell other people that you’re cool (well that’s the idea, anyways). What they also are is a luxury product. In a hobby that is entirely a luxury activity, these are the most luxurious of the luxury items. They are the $10,000 gold iWatch in a sea of $400 iWatches. Both are a luxury good, but one of them is way more excessive than the other.

When you have a large collection and you’re heavily invested in the game, foils are fine. They feel much more special, and it’s a pleasurable experience hunting down key foils for your EDH or Modern deck. As a newer player, though, they represent deep cash sinks that will tie up large portions of your collection’s value for no real reason. What do I mean by that?

foil

These are the rare creatures (and planeswalker) from Chris VanMeter’s Syracuse-winning  RG deck. Notice that if you foil out just the main deck rare creatures, it costs you an extra $197—nearly doubling the cost of the deck! Foils creatures don’t have extra stats or cost one less mana. Non-foil Thunderbreaks kill just as fast as foil ones do. Why sink an extra $200 into your deck that you don’t need to? This isn’t a timeless EDH deck that you’ll play for months and years to come. It’s a Standard deck that will be hanging around for a few months at best.

Foiling our your Standard cards is a complete waste of money. It doubles the cost of the cards, making it harder to put together a deck, it makes it more expensive to keep up with weekly metagame changes, the cards fluctuate in value rapidly as they are highly dependent on being good from week to week, and you stand to lose huge value when single-format staples rotate and hemorrhage value, as Stormbreath Dragon or Thunderbreak Regent will.

Obtaining foils once you’ve established a solid collection and are ready to invest some money in eternal decks is fine. Buying into foils for Standard decks, especially when you’re new, is a fool’s game.

foil

Keeping Multiple Decks Isn’t Sustainable

When reading articles by Chapin, you’ll notice he talks about a gauntlet. The idea is that you have available to you the top three to six decks of a format so that you can test your deck against what you expect the room to look like. This is a great tool for those testing for the Pro Tour. For those grinding LGS events to win store credit, it is a less great idea.

Maintaining a deck costs at least a few hundred dollars in cards, especially if you’re trying to keep it updated from week to week. When you start trying to do this for multiple decks, you’re rapidly going to deplete your resources, and instead of having one complete and battle-ready deck, you’re going to have three knives to choose from when everyone else is showing up with a gun. Don’t handicap your weapon of choice by trying to maintain too many decks at once. Instead, pick a single deck and focus on that. Acquire the cards for that deck, not other decks. Yes, that guy may have an Ojutai, but that doesn’t mean you should trade your three Siege Rhinos for it because you “may want to play UW at some point.” Hold your Siege Rhinos so that when someone has Thunderbreak Regents, a card you actually need, you have something to trade for them. Focusing your efforts, and your trade fodder, on a single target means that you’ll be able to keep a complete, competitive deck together. That complete, competitive deck is then capable of winning you events, and hopefully will start growing your collection.

I’ve watched people try to build the top three Modern decks and it’s painful to see them flounder. They’ve got most of Abzan, but they’re missing most of the shock lands and a few Tasigurs. They’ve acquired most of Affinity as well, although they don’t have any Glimmervoids or Etched Champions yet. There’s also a UR Twin deck, but they’re missing the Blood Moons for the sideboard that are integral to the deck’s strategy in multiple top-tier matchups. The end result is that none of these decks is capable of performing well. Meanwhile, they’ve got the value they need to finish any one of the lists, but it’s tied up in cards for another incomplete deck. A half-built Affinity deck is essentially wasted money. What is that $400 worth of artifacts doing for you if it isn’t playable? Wouldn’t it be better off as the last several cards you need for Abzan so that you can actually play it?

You will meet a lot of people with a lot of cards. There’s always a player at my LGS that’s amazed how varied and deep my collection is. I can field most any Modern deck, and plenty of Legacy ones. Do you know how long I’ve been playing though? Over twenty years at this point. You don’t end up with this many cards within a year of playing. Focus on one deck for Standard, build that deck well, and let your collection grow as it will.

deepwater

Don’t Invest Too Deeply

You’ve been playing for nine months and you’re enjoying the game. While watching a streamer jam Legacy queues online, you decide that the latest Stoneblade list looks awesome. You decide to start working towards the deck so that you can have a Legacy list together and begin playing in local events. Two weeks later at FNM, someone has a Tundra in her binder. It takes thirty minutes of negotiations and several playsets of Standard staples, but you’re successful. You picked up a Tundra. Awesome! Now only…74 more cards to go. Oh. Nice $200 bookmark you’ve got there.

Modern and Legacy are great formats, and I enjoy playing both. There’s lots of articles about how to get into Legacy, and in fact a series even runs here on MTGPrice. It feels like every other week there’s an article about budget Legacy decks, or how Legacy is cheaper than Standard, or how to trade into Legacy staples. These are all fair pieces, but one thing they tend to gloss over is the opportunity cost and loss of liquidity that goes with trading into Legacy.

After you trade for your very first Tundra, what next? You had $500 worth of cards in your trade binder and you just used half of it to acquire a card for which you will have no use for another nine months. Even if it was a fair deal—heck, even if it was a great deal—that still represents a major loss of liquidity. All those Siege Rhinos and fetches and Ojutais that you could have used to keep up with Standard and make trades with to grind your collection are instead gone, replaced by a single monolithic Tundra that you can do exactly nothing with. You now have way fewer cards to trade with, and you’re still a million miles from actually playing that Legacy deck. How are you going to acquire the other $1,500 in cards you need if you’ve only got $200 left in your binder to work with?

I’m not anti-Legacy or anti-Vintage. I think they’re great formats that offer play experiences unlike what Standard or Modern have to offer. However, they represent money pits that make it very difficult to drag value back out of later on. Instead of sinking half of your collection’s value into a handful of Legacy staples that you are unable to use, keep your binder fresh and agile. Use that binder to grow your collection’s value and then, once you’ve got a healthy stash built up, convert it into a Legacy deck in one fell swoop.

impatience


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Misconceptions

“MTG finance.” Now there’s a loaded term. We’ve applied this label because we don’t really know what else to call this thing we do, but the label itself has created its own problems. Using the word “finance” implies there’s a science to this game we play. It teases the idea that factor X will move axis Y and we can adjust our position accordingly and make some money.

Comparing MTG finance to “real world” finance will quickly show you that we’re playing a game with money on the line and no real rules.

Take a look at Hero’s Downfall … what’s the card worth? Well, depending on which storefront you’re selling from, it’s worth between $7 and $8. So that means your Hero’s Downfall is worth at least $7, right? Do you have a TCGplayer store? No? Then it looks like yours is worth $4.75, minus the cost of mailing the card to Troll and Toad.

What’s Apple stock worth today? $125.32 at the time of writing this article. You know how much you’d get if you sold a share of Apple stock? About $125.32. You know how much Johnny Bigball’s Superbank would get for a share of Apple stock right now? About $125.32.

You see the difference here? I could go on about the invisible hand and all supply and demand and all that other nonsense, but this isn’t an article about Econ 101 … this is an article about shock lands. Wasn’t that obvious?

Misconceiving

One of the way Magic behaves differently is what I call the emotional aspect of pricing. Every card has an emotional impact on the people interacting with it. Some cards carry a price far higher than demand dictates because people “feel” that price is justified—our past experiences with a card shape how we feel about it going forward. This is part of why Timmy believes that Ulamog is worth $40, the card “feels” like it should be worth that much.

But I thought this was an article about shock lands?

Of course it is, we’ll get there. Part of that “feels” pricing is because of the herd mentality that occurs with card prices. We set a price floor for a card, or group of cards, and no matter what happens we don’t go below that line. It’s a phenomena we’re seeing with shock lands today.

Whaaaaaat? Everybody says that shock lands are a good pickup!

And we’ve certainly convinced ourselves to believe it. Even me.

Shock Lands

And this is after I traded away more than 100 of the shocks I had acquired. Why would I do that? They’re a sure bet, after all?

Because they’re really … not. We were all promised that shock lands were the next fetch lands. We were told that these lands were more than just euphemisms for genitalia (go ahead, run all ten names through your gutter mind and tell me they’re not) and we bit onto that bait and swallowed it whole. Hook, line, and sinker.

Have you noticed what shock land prices have done since Return to Ravnica left Standard? With the exception of Steam Vents making a run during the Treasure Cruise fiasco, the answer is: NOTHING.

You know why? Traditionally, cards lose value at rotation, but that didn’t really happen with shock lands because the collective consciousness of Magic players everywhere said, “They’re going to go up,” and everybody mentally locked in that last price and essentially refused to budge.

But shock lands are the cornerstone of the Modern mana base! Everyone that wants to play Modern is going to need them!

Not so much.

Let’s do an experiment. We’ll look at the top 16 Modern decklists from this last weekend’s SCG Modern 5k and see how many shocks each deck runs … and we’ll go ahead and remove Tron and Affinity from that to ensure the averages don’t get skewed.

For starters, no deck ran more than five shock lands, and of those shock lands used, no deck ran more than three copies of any single one. Only two archetypes ran the three-set: Blue-Red Splinter Twin and Green-White Hatebears. The remainder of the decks ran only one or two of any given shock land in their lists.

Steam Vents.full

But if you looked at fetch lands, with the exception of the Hatebears deck, which ran zero fetches, every deck than ran shock lands ran at least seven fetch lands, some as many as nine.

In the top 16 there were a total of 47 shock lands and 80 fetch lands. Where do you think I’m placing my bets going forward?

If you start plugging in four copies of any shock land into deck searches, you’re going to come to a conclusion: outside of Scapeshift and a couple fringe decks, you’re just not going to see four copies of any one shock land in a deck. The mana bases neither need nor want to run that many copies. This isn’t Return to Ravnica Standard where decks just ran twelve shocks and twelve M10-style dual lands.

We also have to take into consideration the Modern format’s player base versus Return to Ravnica Standard. I think it would be a very generous assumption that the number of Modern players is 50 percent of the number of players we saw during RTR Standard. Then look at the difference in the decks: Modern lists are running three to five shock lands whereas those Standard decks were typically running 10 to 12.

You could also go buck wild with comparative analysis of post-rotation price trends and see that cards typically “hit bottom” the January after they leave Standard and then start their slow climb back up from there. But the shock lands didn’t experience any “bottoming out” like you would typically expect—they’ve more or less held their pre-rotation prices with some minor slippages over the last couple of weeks.

Modern+

While we’re looking at the failings of shock lands, we would be remiss if we didn’t look at the fetch lands under the same lens. Fetch lands and shock lands are going to be reprinted cyclically going forward—count on it. Wizards has essentially told us that shock lands are the tier-one dual land for all prints going forward, so we know it’s going to be extremely unlikely that the fetch land / shock land relationship is ever going to be broken in Modern. This marriage is sure to last, but that does not mean that the fetch lands are going to remain faithful.

You see, here’s the thing. Steam Vents is a good partner, but you can ask any Scalding Tarn anywhere and it’s going to tell you the same thing: it would rather be with a Volcanic Island. Face it, Volcanic Islands are just sexier than Steam Vents and everybody knows it … but Steam Vents is still a reliable and dependable partner, and we love them for that.

Fetch lands have a bit more reach than shock lands because they’re getting action in Legacy. You can also check down Commander playability in favor of fetch lands as well.

Take a three-color deck, any three colors. What’s your mana base going to consist of?

Three shock lands – MAX.
Three dual lands – MAX.

Fetch lands … well, let’s say you’re playing red, green, and white.
Every fetch land other than Polluted Delta represents a dual land from your deck. I don’t know about you guys, but when I’m building a Commander deck, my first card is Sensei’s Diving Top. Every. Single. Time. I don’t know how you guys like your Tops, but I like my Tops served with plenty of shuffle effects.

Simply put, the fetch lands are more useful than shock lands and there are very few (plausible) scenarios where that changes. We also have to acknowledge that Modern’s mana bases are extremely diverse and are likely to continue down that road as Wizards digs deeper into its trove of dual-land designs.

Timeline

But Modern Masters II is coming out and Modern is going to be more popular than ever, right?

Sure, kid, keep telling yourself that. To me, Modern Masters was the super-soldier serum given to Steve Rogers that made him into Captain America, but is another dose going to have the same results? What about another dose after that? We’ll see some modest expansion of the format with Modern Masters II, but I doubt a second shot in the arm is going to turn Captain America into the Hulk.

For me, the writing is on the wall: shock lands were a bust and the potential upside pales in comparison to most other investments I could or would be making. I’ll take my time trading these away for more enticing prospects (like fetches or foil fetches) as the price is likely to stay in a nice stagnant holding pattern for the foreseeable future.

Even if these cards do creep up, there is a ceiling.  Wizards will reprint these cards. It’s not a matter of “if” but “when” at this point. Ravnica was a blockbuster plane both times we visited, so you can be sure that it’s only a matter of time before we go back, and if Battle for Zendikar is any indicator, the amount of time between return trips to existing planes is likely going to lessen, especially with the new block structure going forward.

Placing your Bets

Do I think that shock lands are a safe bet to go up? Eventually, but probably not enough to warrant acquiring much more than whatever quantity you deem to be a “playset.”

Even as the self-proclaimed long-term hands-off guy, I don’t like shock lands as a “hold” any longer. I think the certainty of reprint combined with the reality of demand makes the window of opportunity on these cards far too narrow. What do you think?

EDIT: I should also point out that this is an article about shocklands, not about fetchlands. I’m not advocating fetchlands as the next fetchlands, they’re not. My goal was to point out why the old fetches DID have more success compared to shocklands.

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