Category Archives: Anatomy of a Deal

Exiting Dead Specs Via Buylists: A Case Study


Buylists aren’t generally my thing. In my mind selling to a buylist often feels like admitting a mistake. If I bought in a card at $10, why should I sell it to a buylist for $12-14 if the going market rate is $20, and I can still get over $16 after fees and shipping? Most of the time I’m aiming for specs to succeed at a level where selling them less than 5% below the lowest TCG NM price is a legitimate option. If I bought Masterpiece Sol Rings in Europe last winter for $72 by the dozen, I really want my exit to as close to $200 as possible, and generally, by selecting the right specs and being reasonably patient these goals are achieved.

The thing is, if you’re really deep on a card, and they’re selling ok, but tend to sell slowly, AND you have solid leads on better specs, turning over your inventory to set up your superior reinvestment is still worth a look.

At present, my goal for MTGFinance speculation is a return on investment in excess of 50% per annum. For 2017, I’m currently on track to beat 65%, but aiming lower is safer for planning purposes.

If you’re used to traditional methods of investing this will seem like a fairly ambitious target, but if you’ve got some money tied up in Bitcoin (up over 800% in the last year!), you’ll probably stop reading at this point and go back to planning your vacation home.

In 2017, based on my reasonable success over the last couple of years, I’ve ramped up my MTGFinance investments to 30% of what I invest overall in a given year across all assets. The collection, and my hobby, is now utterly self sufficient and detached from my wallet, meaning that I am reinvesting everything I make back into the hobby without the need to extract any funds to cover bills and such, or add any funds to invest or play.

Image result for gatherer approach of the second sunMutavault

That being said, in MTGFinanace, as with most investments, the elimination of error and risk is virtually impossible. You can’t rely on winning all the time, so you need to dodge your worst possible outcomes by adjusting how deep you go based on your confidence level as informed by your spec selection logic. You can read more about rating specs over here.

In essence, you know that some reasonable % of your specs are going to fail to stay flat or even lose value, so you need to ensure that the ones that succeed, do so at levels far above your average stock portfolio. In short, your wins need to cover your losses AND provide your profits. When you’re starting out, you’re going to make plenty of mistakes. My specs are stored organized by date of purchase, and the quality of specs in 2017 is significantly better than from 2015 or 2013 tracking directly with my accumulation of knowledge, contacts, practice and lessons learned the hard way.

For those of us who have a closet or shelf dedicated to our specs, there is inevitably a box of shame in the mix. For me, there are a couple of under-performing long boxes, including a mixture of long shot specs that still haven’t hit a few years later, cards that have done well, but that are slow to sell or that sell one at a time (usually because they are EDH cards), and some cards that haven’t moved much since I invested but seem at an unreasonably high risk of reprint and are likely safer to exit from.


So a few weeks back I got curious: if I got my hands dirty in the back of my spec closet, could I mine untapped value and turn some of my least impressive specs into something special via a large buylist order. Because I’m in Canada, tracked shipping that would meet the buylist requirements to have my cards arrive within about a week was going to be about $20USD, so I resolved to attempt to pull together a $1000+ order than would diffuse that cost almost entirely.

Recalling that CardKindom and MTGDeals were often two of the more aggressive buylists recommended by my peers, I spent 30 minutes or so quickly price checking 40-50 cards that met at least one of the following criteria:

  • low on my priority list to post for sale if not yet posted (only a fraction of my specs are posted for sale at any given time, as I only have 5-10 hours/week to spend on this aspect of the hobby)
  • higher than average risk of reprint in 2017-2018
  • solid gains, but slow to move
  • higher than average buylist offers vs. retail price
  • recently peaking but at risk of retracing to a lower price plateau

I also cross referenced against recent price trends and likely alternate sale prices and pace on and Ebay.

Here’s what I ended up pulling out of the closet and shipping to Card Kingdom after they end up proving out to have the best offer on my cards:


Average return per annum of 34% on some of your most ignored specs is nothing to sneeze at.

Let’s take a closer look at what I sent in here.

Mutavault, Chord of Calling, Nykthos, Shrine to Nix, and Temur Battle Rage foils were specs I went fairly deep on when they hit their lows, but which I was selling out of too slowly for my liking. Mutavault seemed especially likely to see a reprint in a tribal heavy year of releases, and I was fortunate to exit when I did given the sweet GP Promo version that was announced shortly after I sent in my order.

Many of the others, including Chasm Skulker, Grasp of Fate, Mizzix’s Mastery, Crystalline Crawler, Urza’s Incubator  and the Masterpiece Extraplanar Lens and Rings of Brighthearth were solid EDH specs that carry the disadvantage of selling a copy at a time if they aren’t buylisted. For cards that I get really low, that later climb above $10, I don’t mind terribly shipping them out in a plain white envelope with a $1 stamp, but loading them into a $3k buylist order saves me a couple of hundred dollars total in shipping, as well as the time I would have spent packaging them and mailing them individually. That’s a nice piece of shadow profit to hold against the below market revenues from the buylist.

Atraxa, Praetor’s Voice was one of my first forays into targeting popular commanders, and it was clearly a successful one. However, I fully expect this card to show up as a judge promo foil or something in the next couple of years, and the margin here was good enough to dodge that risk entirely on the fairly sizeable number of remaining copies I was holding, give the pace of EDH staple sales, and the fact that Atraxa is no longer the flavor of the month after the recent Commander 2017 releases and the constant stream of interesting new commanders in Standard legal sets.

The Urza’s Incubators were just lying around in the “Super Collection” I bought in the summer of 2015, and since that project was already wildly profitable and all expenses were covered by it’s resale in Dec 2015, anything I find in the leftovers these days I just assign a nominal cost to in my sales records so as not to throw the profit figures too far out of whack.

Approach of the Second Sun has an uncertain future in Standard, so profit taking there on my remaining sixty copies seemed like a solid move given that the first forty copies I sold on Ebay had already made the spec from last spring worthwhile. Ditching my last playset of Hazoret may have been premature, since that deck doesn’t seem to be going anywhere but I reasoned that if the meta stays narrow at and after Pro Tour Ixalan, people may end up less interested in Standard and profit taking this winter may get tricky. Potentially better to be out clean on a one trick pony, with one fewer spec to track.

All in all, very few of these cards were things I felt deserved my attention as priority specs in the current context and the opportunity to turn over these dead ends/time intensive exits in one fell swoop was too good to ignore. Not needing any of them for my own decks was a solid kicker.

By the numbers, this was 17 different cards spread across a total of 368 total copies. My original cost on the pile was $1676.95, and I expected to receive very close to the promised $2820USD after inspection by Card Kingdom as I hold myself to strict grading under strong light. In the end, I did get dinger on a few cards in the order, but the total reduction was less than 2% and I ended up with $2752 in store credit. Had I taken cash it would have been 30% less. Generally speaking, since I am always buying specs, I am happy to take the credit bonus from any major retailer knowing that they will have inventory I want soon enough. If I was selling to a smaller operator however, that might not have suitable targets or not have them all that often, I would almost certainly take the cash.

All told, I held these specs for an average of 610 days, or a few months less than two years. This is by no means my usual target exit horizon  of three to twelve months, but that’s to be expected for a pile of cards that I was largely ignoring at the back of the spec closet and the key reason I decided to try and exit on some of them in the first place. Surprisingly, the total profit was still a shade over 64%, though only 34% when I annualized those returns. Even still, 34% is a pretty good year for traditional investments by any reasonable measure, and if you could repeat that annually across your entire portfolio you wouldn’t have any reason to be upset. On the bulk of my Magic portfolio I do significantly better, but some quick math tells me that the profit this exit has easily covered off the cost of the truly terrible specs (ahem Aggressive Mining) that are still stuck in the box of shame, and then some.

Overall, that’s a good place to be, but tallying your buylist success you also have to assume that the total profit will be further reduced by at least 15%, since I took credit instead of cash and still need to sell the cards I acquire with that credit to achieve net profits.

So now that I’ve got a solid exit on a piece of my portfolio what’s the next move to be made with $2800 in store credit at

What I’m Buying & Why

One of my goals with MTGFinance is to occasionally take lesser profit to facilitate some of my relatively infrequent treasure hunts as a collector. I would eventually like to trade my way into a Beta set of Power 9 + 4x Dual Lands, and I’d like to do it within the next five years.

Now I should point out that I don’t actually believe that the Power 9/Reserved List/Beta Duals are priority specs. Rather, I see them as excellent value stores that tend to trend up modestly and almost never trend down. I don’t expect more than 10%/annum returns on this stuff, but they also don’t carry any significant reprint risk. Even still, tying up funds that you could be cycling into spec after spec every 3-6 months, into a single card that will grow more slowly and without compounding, is not the smartest move.

There is however an additional mitigating factor in play for me: time. I don’t have enough time to sell my succesful specs in a timely fashion as is. In any given week there are likely 50 Ebay listings I should be getting up, and I’m only getting through half of them. Some of them will only appreciate further while negligence substitutes for patience, but others will rot on the vine. I’ve got a new baby, we’re running two businesses and my hourly rate is too high to substitute this action for real work time. If you’ve got a full time job and a family, I’m sure you understand.

So the time constraint changes the math. I’m already maxing on research, spec purchasing and spec sales time, so pushing some value out of the shame box and into a single high value target that is liquid enough to be resold or traded up into lower value specs with a strong margin once I’ve cleared the back log holds serious appeal.

So with my $2800 in credit on deck, a quick review of the Card Kingdom inventory lead me to this beauty:

Hello Beta Tundra! Card Kingdom called this thing Near Mint, and was asking $2499. The back right edge has some solid wear however, and you can likely parse the minor marks on the front right, so I place this thing at a solid LP.  It’s not perfect, but this is still a lovely Magic card and they’re really aren’t that many out there for sale online at any price. If Magic does well over the next 3-5 years, this card might hit $3000, but it’s true street price might be closer to $2000-$2200 at present so I’m taking a bit of a hit there by accepting the stated grade. If Magic only does ok, which is the more likely outcome, my value is unlikely to erode and I can almost certainly recover the loss from inaccurate grading via a trade down into higher priority spec targets whenever I like. A move into newly released and under-priced Masterpieces or judge promo foils at some point would be a likely option.

The remaining credit I pushed into 20 copies of the FNM Promo Fatal Push at $12.99. This was one of the specs I called out on MTGFastFinance this week, and though my preferred entry at present is closer to $10, the reality is that I think these will hit $30 within 12-18 months and I’m happy getting in on as many as I can under $15. Fatal Push is going to get reprinted a few times in the next five years, but aside from the inevitable Masterpiece Series, I expect the FNM promos to hit at least half the price of the pack foils as the art on these is arguably superior.

I hope you’ve enjoyed this walk through of a large buylist order aimed at reducing inventory, consolidating profit and fulfilling my collector goals. Join me next week when I take you on a tour of the worst specs I’ve ever purchased.

James Chillcott (@mtgcritic) is an entrepreneur, investor, designer, collector, gamer and adventurer. Between dolling out good advice and humble bragging on Twitter he can be found playing with his daughter Alara, running a couple of web companies and eating cookies.

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The Super Collection: Diary of a Big Collection Flip (Pt 2)

by James Chillcott (@MTGCritic)

On the surface, this is a tale about an MTGFinance deal gone right, but this story is really about the things that can happen when you just go ahead and jump. It’s about the people you meet, the places you end up and the benefits you reap when you step outside your comfort zone and take a risk while doing something you love.

Ultimately, this is my letter to you, dear reader, issued in the hopes that you will ping me back one day with the details of your own awesome Magic adventure, so that I may smile with the knowledge that I have stood where you stood and felt some of your joy.

Finding a Buyer

As you may recall, last we left this matter, I had just finished tallying the retail value of the collection after a week of hectic sorting, sleeving and labeling. You can read all about the initial deal here.

The rough retail tally of the cards over $1 at this point was about $43-44K USD. Moving into sales mode, I quickly established that at TCG NM Low, the price the cards would likely need to be priced below to move quickly, the value was closer to $39K. (Note that this is not the same as TCG Low, which doesn’t account for the cards being NM. I have long considered TCG Low a foolish statistic, since it has little in common with the price of the lowest available NM copy, but that is another article entirely.)

Now with a collection this large, there were basically three ways to get it sold:

  1. Sell the collection piece by piece and get top dollar in exchange for significantly more time spent, while potentially enjoying some longer term appreciation in card values
  2. Break the collection down into lots and attempt to find an interested buyer for each logical assortment
  3. Sell the entire collection in one go to a vendor or super-collector

Given my fairly intensive day jobs running a web agency and a social commerce startup, Option 1 was quickly put aside. Most weeks I’m already maxing out on MTGFinance time, putting in 5 hours or so buying, selling and writing about the hobby. The prospect of having to at least double that time commitment was just not realistic.

I did spend some time considering the smaller lots option, especially given the large chunks of value tied up in the 60+ NM dual lands, judge foils, Modern and Legacy staples, and casual cards. Had the collection been composed of a plethora of fully formed decks, parceling might have been the better route. Ultimately however, these chunks proved to still rest in the $2500-10,000 range; too large for anyone but dealers to be interested. And dealing with dealers meant accepting their margins, so I ultimately resolved to attempt to unload the collection at a 30% discount.

Now in my experience, when you really want to move some Magic cards quickly, you need to cast as wide a net as possible. As such, in early August I posted details on the collection on various message boards, Facebook, Twitter, Craigslist and Kijiji. As part of my sale prep, I had created a massive spreadsheet on Google Docs, allowing for easy perusal of the collection, including TCG NM Low pricing on each card, and multiple tabs to allow interested parties to sort by set or by card value.

I also made contact with a few local vendors, but the rough offers I received back were much lower than expected. Part of this was likely because Toronto vendors already enjoy consistent access to staples at a steep discount from our large player community and carry significant inventory, but also because Canadians were still wrapping their heads around the ongoing currency exchange shift which is forcing them to rethink their dependency on SCG and TCG pricing at par. Getting a local shop to swallow my conversion math, knowing they would be fighting upstream to pass along that pricing to the local player base just left us too far apart.

Several contacts in the US came back with more reasonable offers in the $22K to $28K range, but when push came to shove, after three weeks of tire kicking, no one was actually ready to produce the funds and close the deal.

Heading into late August, I was on the verge of an extended trip to Bulgaria and Turkey, so I shelved the sales efforts and decided to regroup in the fall.

As it turned out it was nearly November by the time I managed to get active on selling the Super Collection again. This time I narrowed my focus to message boards trafficked by vendors and the high end Magic group on Facebook.  With an increasingly busy work schedule, and a growing backlog of MTGFinance tasks associated with my personal collection, I talked to my financing partner and we agreed to target a pre-holiday season sale in the $22-$25K range. This price tag on the collection seemed most likely to ensure a dealer would see the value and make a move as it represented a margin closer to 40% than 30%.

Through early November, I fielded about a dozen more tire kickers, with four of the suitors coming forward with solid bids and a commitment to closing the deal. One offer was over $25K, but with the caveat that they couldn’t close/take delivery until February ’16. In my experience, folks that need time to raise funds are at the mercy of their funding sources, so we took a pass. The rest of the offers were all between $23K and $24K, with most requiring that I drive the collection across the US border and travel 10-16 hours, mostly to parts both cold and unknown to me.

And then there was Matt, a frequent poster in the High End Facebook thread, a man committed enough to the deal to send a deposit, sign a contract for $23,500 and set a meeting place in sunny California for early December.

Can you say “sold”?

Prepping For Success

There are versions of a $25,000 Magic collection that would be nearly impossible to easily transport on a plane, but fortunately for me, a lot of the value in the Super Collection was associated with a two-row cardboard box full of hard cases containing all the cards over $20. The rest of the cards had either been single sleeved (cards over $5) or put into penny sleeves in sets (cards under $5). Sadly, I had taken the initiative on pricing every last card, only to realize that my buyer would almost certainly want to reprice them.

At first I thought I could get away with leaving the rest of the cards in the two-dozen fat pack boxes I had used to organize them by set, but a bit of experimentation quickly showed that fat packs in a suitcase would result in far too much card damage due to the overabundance of space between card and box top.

A trip to 401 Games in Toronto, revealed the solution. Packed tightly, hard acrylic 250 count Ultra Pro storage boxes were perfect travel containers for the perfect sleeved portion of the collection. I needed 40 or so of them to house the majority of the cards, but it was a reasonable investment given that the airline would never insure my bags for their true value. By stacking and taping together the 250 count boxes, I was able to easily fit most of the collection into two large suitcases, reserving the most expensive $20K worth of hard cased cards to travel with me in a large backpack. This also allowed me to resell the Fat Pack boxes, many of which were old and in demand.

My savior for safe travel.
My savior for safe travel.

With a signed contract and deposit in hand, along with a specified delivery date, time and location, I realized that my four day round-trip was going to allow me plenty of time to explore. The suburb of Los Angeles set to host our deal was about an hour out of town, but with a vibrant city at my disposal, I decided to stay in West Hollywood and accept a longer commute to the drop-off. A decent last minute flight price and a visit to AirBnB later, I had my trip booked.


$40K in cards ready to roll.
$40K in cards ready to roll.

The Fruits of our Labors

I had to put time aside from my work and personal life to make the trip to L.A., and I was a bit stressed from my desire to see the deal work out as intended, but one step into a stunning California afternoon in mid-December was all it took to reform my resolve to have an amazing time getting this thing done.

As a sidebar, let me just remind you that Magic is unique among nerd hobbies in its’ ability to encourage travel and new experiences. Ask the Brainstorm Brewery crew how fondly they remember their time at Grand Prix Vegas last year or ask the pros how they feel about their trips to Hawaii, Japan or the time they got to rock a Pro Tour on the Queen Mary to get a sense of the potential. Sure, pro teams gather early overseas to get in a maximum of practice before a big tournament, but they’re also putting in valuable time with some of their best friends, eating, laughing and enjoying the wider world beyond the cards.

Following in that fine tradition, I dropped off my gear and headed straight for the Tempest Freerun Academy north of LA. I’ve been a parkour practitioner for almost a decade, and Tempest is one of the best indoor training facilities on the planet, so I looked up a few contacts and enjoyed an awesome evening with some of the most friendly monkeys you could ever meet.

Tempest Freerun Academy is a great place to workout in LA.
Tempest Freerun Academy is a great place to workout in LA.

Next I checked out the events going on around the premier of The Force Awakens at the storied site of Mann’s Chinese Theatres in Hollywood. The Disney store was stocked with some figures I’d had trouble finding at home, so I scooped those out with a smile and headed over to Birch, one of the best value restaurants in Los Angeles. By any measure, from ingredient quality, to presentation to flavor, this is the spot you want to check out if you’re on the West Coast. My rabbit baklava was sublime and magic cards paid for that. After dinner I headed over to Ameoba Records, one of the last great American record stores.

Good times in Los Angeles.
Good times in Los Angeles.

The next morning, I rolled up on one of the longest running flea markets in L.A., enjoyed a wicked Vietnamese fusion burger at a foodtruck, tracked down some vintage lingerie for my lady and stumbled on a dude selling a huge pile of vintage Transformers, which as it so happens, are the only collectibles I love more than Magic. With the market closing shortly, I managed to swing a deal on about $500 worth of robots for $280, and set myself up to cover my meals on the trip via a little Ebay flipping.

Fun at the flea market!
Fun at the flea market!

In the afternoon I took a tour of the various nerd shops around the north and west ends of the city, and managed to track down a few solid deals on cards I am actively speculating on.

Melrose Music is more MTG than music these days.
Melrose Music is more MTG than music these days.

That evening I headed over to Universal Studios City Walk, picked up a few rare collectibles on the strip and then took in Creed all by myself with a huge bag of popcorn. A long sleep later, I was ready to get this deal done once and for all.

Delivering the Goods

Matt is a custom car guy, a mechanical engineer and an online Magic dealer, who’s moving a few thousand a week via the usual channels. He bought the Super Collection mostly for resale as part of his usual sales activities, but it was pretty clear a few of the more choice pieces were going to find a home in his private collection. His town is a charming hour drive north of Los Angeles, in the shadow of some of the most beautiful mountains you can imagine, and I find it hard not to envy the folks who run to work there when it’s -40 back home.

Matt and I hit it off right away, to no real surprise. We’re both guys in our mid-30’s that grew up loving Magic, super heroes and things that go vroooom. He’s 6’8″ and could eat me as a snack if he wanted, but that didn’t stop us from wasting a bunch of time reminiscing over every sweet card he pulled out of the collection as we tried to confirm the haul. The cards are well sorted and line up precisely against the list in our contract, so the tally is smoothly achieved in just a few hours. In the end, a banking snafu ends up forcing me to delay my trip home by a day, but I’ve got cash in hand and Xmas shopping to do so it’s no big thing.

All of a sudden it’s Monday afternoon and I’m standing in the parking lot of a bank in California handing a man $40K in Magic: The Gathering cards. The sun is shining, we’re both smiling as we shake hands and I leave knowing we’ll likely stay in touch, men of like minds with giant piles of cardboard in their closets.

A deal completed.
A deal completed.

The Final Tally

A most satisfying drive after the drop.
A most satisfying drive after the drop.

In the end, the numbers worked out for all involved.

The original seller got $14.25K up front, in cash, and never had to move a muscle to find a better deal or sell the cards individually. He could likely have found a deal for up to +5K, but would have had to rebuild contacts, research the market, sort and price 50,000 cards, and basically take on the work that took place further down the line.

My financing partner put in $14.25K in July, and received back $18K in less than 6 months, based on his guaranteed claim to the first $17.5K and 25% of the next $6K, minus $1K in expenses that he covered as agreed (flight, hotel, rental car, supplies).  This resulted in a 26% return on his funds, or the rough equivalent of a 50% annualized return. During that same period, the stock market fell nearly 10%, and he got his money back just in time to reinvest in some temptingly low stocks.

My buyer took on approximately $40K in inventory, with a solid 40% margin intact as he pieces the cards out during his normal day-to-day online sales activities, and just before Modern season boosted prices on a plethora of cards.

As for me, I traded about 40 hours of work, mostly while watching Netflix in my off hours, for $4500USD or about $6300 in my local currency (CDN). All told, that’s about what I make per hour at my day job, and it certainly won’t impact my bottom line very much. I did however, hold aside a couple of sweet cards for my own collection, and there are still 35,000 bulk cards to reap some benefit from. On a pass this week, I found an Arid Mesa, and $200 more in assorted goodies I missed on earlier passes, so the mine isn’t closed.

Ultimately, one of you may have logged a better result, had you parceled out the collection a card at a time. At least on the surface, the revenues would have been higher. The time factor however should never be underestimated. Even as a student you need to value your time at minimum wage or whatever you could be making elsewhere. In my particular case, I need to balance the additional profit against the dozens or hundreds of hours I would need to spend trying to squeeze every penny out of individual sales when I could just be focusing on my mainline responsibilities as a well paid web executive.

More to the point, I met some great people, enjoyed an amazing trip to California in the middle of a cold Canadian December, and did it all for free while making a solid payday fooling around with the hobby I’ve loved since I was a teenager. And that, my friends, is the greatest prize of all.

(p.s. If there were cards in the Super Collection any of you were after, say 7th foils, dual lands or various Modern/Legacy staples, I’d be happy to put you in touch with their new owner, who I’m sure will provide value pricing to move them along.)

James Chillcott is the CEO of, The Future of Collecting, Senior Partner at Advoca, a designer, adventurer, toy fanatic and an avid Magic player and collector since 1994.

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Anatomy of a Deal: Trading Up on PucaTrade

by James Chillcott (@MTGCritic)

In just over a year, PucaTrade has become a dynamic and somewhat controversial new platform for Magic players across the globe to trade cards without worrying about immediate fees or payment processing.

The heart of the platform rests within the use of a pseudo-currency, Pucapoints, that stands in for actual currency when pricing cards on the site. On PucaTrade, Magic: The Gathering cards are priced in Pucapoints in a bounty board model, wherein whoever claims another user’s posted Want first gains the right to send that card and receive the associated point value once the recipient confirms receipt.

PucaTrade claims that their algorithms crunch prices from across the globe, but in my experience, from a practical perspective, they seem pretty tightly tied to TCGLow NM, with a delay of a couple of days. (Note that this makes capitalizing on flash-in-the-pan spikes tougher, as is likely intentional.)

Many users have certainly expressed concerns over their inability to have specific high demand cards shipped to them, and these concerns are accurate on a platform where many of the most active users are often looking to do the same things at the same time. If a card gets hot, a la Collected Company, there is an initial flurry of activity as speculators dump their copies into the system to reap profits in the form of points gains. (Note: The fact that many users do not make use of recently introduced upper limits provides an ability to ship falling cards into lessened true demand.)

Later on however, if the card settles into staple status, there will be far more demand than supply within the platform, often making it tough to get the cards you want as soon as you want them.

Another problem with PucaTrade is the inability to out your Pucapoints easily into real dollars, something that MTGO investors have been able to do fairly reliably at rates between .90-.95 USD/tix over the last few years. Without a deep network of bots in need of the currency during periods of high activity, and with many users having trouble turning points into high value cards, the Pucapoints to USD exchange rate has been seen as low as .70 on Twitter and relevant message boards.


With all of this in mind, I felt that as a fellow owner and advisor of startups I still at least owed the ambitious PucaTrade team a chance at winning me over as a champion for their platform. As a result in late March 2015 I set out on my personal Pucatrade adventure, with a few specific goals. Having chatted with some peers with similar ambitions, I figured out the angle of attack that seemed right for me:

1. Trading up seems to be one of the best modus operendi to adopt on the site. Generally, trading up defines any trade where you end up with fewer cards of higher individual value that what you laid out. An example would be trading 10 LOTV for an Unlimited Mox Emerald or the trade I made into an Unlimited Black Lotus at GP New Jersey last fall. I prefer to trade up wherever possible because my work schedule leaves a limited amount of time for handling cards, and there are already several thousand taking up space where they should not be. As such, trading up allows me to lock in profits across a broad range of earlier specs without taking the reductive margins of a buylist order, and with the additional potential upside of one holding one of the most powerful and desirable cards in the game.  Ultimately, my goal is to trade the majority of my specs up into a formidable collection of high end cards, and then out those cards to private sellers to fuel some major future life event.

2. As with any move on PucaTrade, trading is first prefaced with the acquisition of points. To do this, you need to add your inventory to the site, watch for good opportunities to ship at a profit, and accumulate enough points to fuel the trade-up level you are targeting. In my case this was a minimum single card value of $500 USD. My timeline for accomplishing this goal was 6 months or less. The other part of this process is to severely limit what you add to your Want list as you’re building up your point base, so as to accelerate your accumulation of points and ensure that you aren’t just cycling points from one set of cards to another. (Its worth noting that this may represent an equally valid strategy if you’re using Future Value Trading methods, but that’s a separate discussion.)

3. To compensate for the time and cost of shipping dozens of cards, my intent was to ensure that my outbound cards were part of at least one of the following parts of my collection:

  • pack opened cards from my collection that were gathering dust outside of my collection of decks and playsets
  • successful specs with solid upside from the last few years that would allow me to lock in solid gains without the immediate downside of sales fees on platforms like Ebay or TCGPlayer

4. Trading up on PucaTrade is all about networking. To date, the platform is not doing a great job of connecting users that want to make deals in general, rather than deals that are about a specific card. As such, you need to be paying attention to which users are involved in major deals on the site by reviewing recent deals, checking who may be advertising cards for trade on Twitter, Facebook or other social forums, and start building a contact list you can reach out to when trying to trade up.

Using the above as a template for action I spent the next few months trading for value by sending the following cards out to PucaTrade members.

Cards Traded Up on Pucatrade
Cards Traded Up on Pucatrade


You’ll note a number of noteworthy cards in this list, including:

  • RTR dual lands that were acquired in the $3-4 range and finally provided a double up after sitting on them for a couple of years
  • A couple of copies of Tarmogoyf and Leyline of Sanctity that I got out of just in time to avoid the inevitable price drop that came out of the reprinting in MM2. The Goyf’s were picked up at GP Toronto at $130, outed over $188 in points, and reacquired for cash from a local player after the fact around $110 USD after the MM2 release weekend drop.
  • A few copies of the the IDW Duress that I snapped up at a local comic shop that still had them sealed and at original prices below $5.
  • Steady gainers driven by a lack of reprinting this year including Magus of the Moon, Blood Moon, Sensei’s Divining Top, Wilt-Leaf Liege, Horizon Canopy, Chalice of the Void, Cavern of Souls, etc.
  • A variety of cards acquire at steep discounts from a dealer at SuperFanComicon in the spring of 2014

Sum total, I’m proud to say that I took zero losses on the cards shipped, and that average profits vs. original costs varied from 15% to well over 300%. It would be foolish of course, to underestimate the real costs of shipping all the cards, and the value of my time in prepping all the cards for shipping, with total time spent likely equaling a few hours. This was however mitigated somewhat by the fact that I already have a daily ritual of prepping shipments while I’m watching online media/TV, allowing me to distribute the time cost across additional sales.

Along the way I also let a few inbound cards slip through the cracks, creating a minor drain on the accumulation of points:


  • In the case of Inkmoth Nexus and Celestial Collonade I fell victim to leaving up a Future Trade Value oriented Want list heading into a price spike, but the cards in question have held steady, so no harm done.
  • The Abrupt Decays and Eidolons are Future Trade Value plays, made on the assumption that those cards had major upside. As they’ve both gained since being acquired, I’d say they were fine acquisitions.
  • Surrak, I just needed for a deck, ‘natch.

So by late June I had almost $1300 USD in points built up and a strong hankering to find a strong card to trade up into and demonstrate that my trading thesis was feasible. Now along the way I had taken note of many PucaTrade users complaining about getting stuck with points. Simultaneously however, the community was definitely growing month to month, with a lot of trades in motion and a number of notable deals getting done in the $500-$1000 range. Our very own Travis Allen notably managed to acquire a Judge Foil Elesh Norn, Grand Cenobite, which seemed encouraging. This only served to reinforce for me that networking was the key to success along this road.

As a result I started stalking the biggest players on the platform, tracking them down on social media a few at a time, and letting them know I was looking for something big to trade into.  I barely bothered with a Want list at all, opting to instead make a note in my profile that I was looking for big ticket items and had points at the ready. The various parties I ended up engaging with tended to be either judges, major collectors or small to mid-sized vendors.

Along the way I was offered several pieces of Unlimited power, including Moxes and blue power, mostly at MP-HP conditions. I had decided however that to ensure maximum future liquidity for my acquisition I would try to ensure that my “purchase” was of at least SP quality. The idea was that my deal cycle would not truly be complete until I had managed to sell whatever I acquired, and that reselling a higher quality card would be easier down the road.

It was a few weeks into my sporadic probing that I stumbled over the following tweet:


The Workshop looked in decent condition in the provided photos and the price was right, so despite the seller not mentioning PucaTrade as an option, I spent the extra few seconds to ping him and see if he was game to negotiate. As it turned out he was indeed on PucaTrade, and open to the idea since he had been trying to sell the card for a short while without success via other venues.

After a bit of a hassle getting the situation straight with my seller (who had ultimately shipped the card without my consent based on my initial expression of interest), we reached a reasonable price of 80,000 points for the SP+ Mishra’s Workshop. This represented a fair discount against the NM point value of 87407 noted on PucaTrade and was also a successful profit taking on less than $400 worth of cost that fueled the points that were spent on the deal. That’s an easy double up with the potential for additional upside, depending on the length of the hold and the method of the eventual sale (due to potential fees on Ebay or TCGPlayer.)

Mishra's Workshop 80K Pucapoints


Workshop also represents a near ideal card to trade up into as a card that is on the Reserved List, and hence unlikely to be reprinted. It had also been showing signs of an imminent price increase with low supply across the major vendors and rising buylist prices. As an essential part of artifact based Vintage decks, it also seemed likely to hold it’s position in the Power 20.

Noteably another Workshop changed hands at NM quality this week for 91, 275 points, and the lowest priced of only two copies on TCGPlayer is sitting at $900, so there’s a decent chance I should hold the card for a few months to see how things shake out towards the holidays.

With the Workshop in hand my confidence in PucaTrade as a solid option for trading up has now been solidly established. With my account standing at $600 in Pucapoints or so, I shipped an additional $400 in cards this week to set up for our next PucaTrade adventure. See you guys next time!

p.s. A special shout out to @nathanjweber for making this deal possible. Nathan was a stand up operator in the end, and you should definitely connect with him as a potential trading partner on PucaTrade.
James Chillcott is the CEO of, “The Future of Collecting”, Senior Partner at Advoca, a designer, adventurer, toy fanatic and an avid Magic player and collector since 1994.

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Super Collection: Diary of a Big Collection Flip (Pt 1)

by James Chillcott (@MTGCritic)

Anatomy of the Deal

MTGFinance may be a niche within a niche, but each of the players in the game still tend to have their own areas of focus. Jason is an EDH specialist with a penchant for flipping collections at retail and via instant collection packages. Sylvain is a master of MTGO. If you’ve followed my MTGFinance exploits on this site over the course of the last year, you may already be aware that most of my activity tends to be focused on identifying blue chip single card specs for Standard and Modern at their lows, and then holding them for 6-18 months for significant gains. Occasionally, I put effort into consolidating my collection by trading up into important cards, as I did with a beautiful Unlimited Black Lotus at GPNewJersey last fall.

As a guy running heading up two established businesses ( and, an active social life and a number of hobbies (gaming, action figures, MTG), I often have to leave certain opportunities at the wayside because I simply don’t have the spare time to pursue them. As such, buying collections has long been off my radar. Bolstering this view was the fact that I live in Toronto, a hot bed of Magic activity with at least 20-25 active MTGFinance types that are constantly scouring social sites, message boards and Craigslist/Kijiji, looking for the next score to fight over like dogs to the bone. It’s tough to make your negotiation time worthwhile when you don’t know who might scoop in to grab up your treasure. The other factor was the time, complexity and risk involved in processing and parceling out a collection of the size that would peak my interest.

So if you’d asked me last month whether I was interested in buying your collection, the answer would likely have been a polite “no thanks.”

That was before my buddy Rob pinged me with an intriguing set of pictures from some guy’s basement. Rob and I have known each other since we were twelve, and though I’ve made him some money on specific Magic card specs before (Snapcaster Mage being the most recent), he’s mostly focused on vintage skateboard decks and comic book finance. We have a long running agreement that if we trip over something of interest to the other guy, we’ll raise the flag.

The text said “Are these dual lands? Worth anything?”

As you might imagine, he had my attention instantly.

“How many are there?”, I returned.

A few minutes later, “Um, like maybe 60…he says he hasn’t advertised them anywhere.”

Fast forward 24 hours and I’m in the basement of a man who says he used to own a card and comic shop. He was in from the beginning but quit collecting around Zendikar block. He makes a big deal of telling me that he sold his P9 and put the down-payment on his house a few years back, so he’s not sure there’s much left I’d be interested in. His son drags box after box of binders into the room as he explains that there is a binder for every set from Revised forward.

60+ binders of MTGFinance goodness.
60+ binders of MTGFinance goodness.

I immediately latch on to $5,000 as the figure to start with. The guy never played in tournaments, and probably wasn’t completion focused, so the binders likely hold single copies of 1/3 to 1/2 of all the relevant cards. I’ve seen collections in this configuration before, and they tend to be wide but shallow, but then again there are the duals to consider.  Once he pulls them out and I realize that they are all basically NM/M (with a few at SP grade) and that the group includes both Underground Sea and Volcanic Island in multiples, I hike my estimate up to $12,000-$15,000 .  There’s no black border in sight, but for Revised duals, this card pile is still the cornerstone of a very attractive deal.

A sexy set of Revised Duals.
A sexy set of Revised Duals.

My host makes clear that he is not willing to split up the collection at all, that he’s not in a rush, and that the deal will be “all or nothing”. He confirms that only Rob and I know about the cards thus far, because “he doesn’t have the time to put it all up on Craigslist.”

At this point, my lovely girlfriend is already rocking her patented “tick, tick” look over in the corner, and the guy has dinner brewing up in the kitchen, so I inform the seller that I’d like to quickly flip through each binder and snap some photos so that I can take them home and try to come up with a number I’d be comfortable with. He agrees, so we split the binders up on two tables, and my ever-loving partner in crime snaps photos of her binders more or less at random, while I attempt a more diligent pass on my own. Within minutes my value flag is standing at full mast as I’ve already blown past several valuable foils including a Metalworker, Asuza, Lost but Seeking, Sensei’s Divining Top and an Arena Foil Promo Swords to Plowshares. We’re moving as fast as we can, but we’re missing a lot and in the end there are at least 20 binders left unseen and a stack of long boxes in the closet that he says are “full of bad cards”.

Choice Early Pulls.
Choice Early Pulls.

Before we leave I tell the seller that I can “see the value here” and ask him what he’s looking to get out of it. He explains that a dealer had come to see him a few years back on the recommendation of a friend, and that he had evaluated the collection at $25-30K Canadian (about $20 – $24K USD). He says he wants to get $20K ($16K USD) for everything and doesn’t want to haggle on the value of specific cards. Though I’m uncertain that such a price will yield a relevant margin, I smile and tell him that his numbers sound reasonable so far and that I will be in touch within the week to try and work things out. Finally, I ask him to not put the collection up for sale elsewhere until we reach a conclusion. He agrees, and we’re on our way.

On the way home in the car, I start browsing through the pictures on my ladies’ phone and I keep seeing things that are ringing my internal cash register. Foil Unhinged lands. A Foil Promo Wasteland still in the wrapper. A random minty Unlimited Volcanic Island. A page of foil FNM Promos I didn’t know existed.


Upon my return home, I sit down to my desk, throw on some Interpol and spend the next three hours plowing through our photo log and creating an isolated collection using the MTGPrice ProTrader tools so that I can figure out a ballpark figure for the collection and also get a peak at how much it might be worth if buylisted. Though I know I would eventually need to price at TCGLow to move many of the cards, the big picture data on this site is still setting me up for a more informed decision.

The final tally blows past my earlier estimate, with the various pleasant surprises taking the number up to $22, 397 USD. Quick math tells me that even at the asking price of $16K USD, there is $3-5K to be made here after fees, depending on time spent and how likely it is that the collection can be parceled out. Given that large portions of the collection remain unknown to me, I speculate that they might add another $1-2K in value and decide that the play is worth making.

Despite my rising interest, I give the seller a few days to cool his heels before deciding to reengage. On Thursday I text him that I think the value of collection is around $25K and ask for a quick phone chat. On the phone I explain that though the collection value is consistent with his own estimates, the odds of a collector being willing to pony up the cash for something this large is very low indeed. As a former dealer himself, I note, he must understand that the deal is likely to be dealer to dealer, and as such, will necessarily involve a significant discount to account for their margin. Since the collection is of quality and includes the duals, I could see them offering up 50-55% of the collection value, which places the deal value somewhere around $14K. As I happen to have the funds, and the interest, but not the overhead, I assure the seller that I will come in above the likely dealer offer. He states plainly that his lowest price is $18.5K (~15K USD), take it or leave it. I ask for another week  to think it over and he agrees.

During the week I ping a few actual dealers I know and run the general details of the collection past them without revealing it’s location. My thinking is that I might be able to derisk the transaction entirely by simply acting as a middle man and collecting $1-2K simply for arranging the sale.  As it turns out most of these contacts express interest, promise to review the list, and then fail to follow up . A few guys toss out numbers like $12.5 K or $14K based on my summary total and the presence of the duals, but nothing ever comes of it.

While I have the cash on hand, I’m only 60/40 on shelling it out, since collections aren’t my main area of expertise, and I’m reluctant to commit the time I suspect will be necessary to turn this one over. Enter David, another contact with deep pockets and a broad interest in stocks and collectibles who I’ve made money for in the past on both Magic tips and stock picks. With the stock market largely stalled this year and heading into the summer doldrums, I ping Dave to see if he’s interested in financing the deal. Because of my continued interest in transparency in MTGFinance, I’ll share the details with you.

I propose a unique set of terms, to which Dave agrees after a bit of back and forth. Dave fronts the cash, which I have resolved will amount to $14.25K USD or about $17K CDN, and I guarantee him the first $17, 500 USD in revenues returned within a year, plus 25% of the remaining net profit after fees and expenses. This provides Dave with a potentially healthy 20%+ annual return, with plenty of upside but no guarantee on his principle other than my value estimate. I lose some upside myself, but derisk the financial portion of the deal entirely, with only my time and a key relationship at stake. Further, I know myself well enough to understand that my reputation being on the line with Dave will absolutely ensure I give the sales process my all to make sure he gets his returns.

(Side note: I don’t recommend trying this stunt with close friends and family that don’t understand the game or the risks. It’s not worth it to alienate the people closest to you for a few thousand dollars.)

With my financing in place, I contact the seller again, and let him know that my best offer is $17K CDN ($14.25 USD), but that I am willing to provide it in cash so long as the deal is for every MTG card he owns. This was clearly not what he was expecting, as most stores would have needed to do the deal with a purchase order for accounting purposes. He considers briefly, then gets back to me in agreement, on the condition that we close the deal by the following Friday, also noting that he is happy to give us every last card in the house.

Conveniently we have friends up from Michigan, and their truck is the perfect size to lug home 60 binders and a bunch of boxes. On site, we double check that everything looks pretty much as we left it, confirm the presence of a few dozen key cards, and start loading it all up. In the process the seller finds several additional boxes of cards, some old decks, a smattering of random unsorted booster boxes, and a few missing binders. With a nod and a handshake we hand over the cash, and drive off into the sunset.

Processing the Collection

Dragging the collection home.
Dragging the collection home.

Upon arriving home, my house guests inquire as to how I will proceed. I break down for them that our first goal is to figure out how much the collection is actually worth by locating and isolating the cards that were included in my first tally, and then pricing and isolating all remaining cards over $1 that might contribute to a higher valuation.

As it turns out the pro basketball player staying with us is an utterly nice guy and awesomely OCD, and once he sees me price checking and stickering cards, he dives in with gusto alongside my lovely girlfriend, and the two of them start powering through binders, competing to see who can find the most value.

Almost immediately, we make a startling discovery, and one that becomes a turning point for the entire deal. As it turns out, the seller was in fact a completionist, and most of the binders between Revised and Ravnica represent complete sets. Even better, most binders contain not one, but four of most cards, and many have the foil on the backside of the page!

This discovery sets off tremors in my heart, as I realize that our photo essay estimates have almost certainly resulted in underestimating the collection value in a big, big way. Frantically, we start flipping through binders, and pulling out entire playsets of key cards we didn’t know were present.

Many cards were in sets of 4 or 5!
Many cards were in sets of 4 or 5!

On the first morning alone, we’ve located a ton of unseen value, including a full set of Revised, all NM, sleeved and in a custom wooden box, including the full set of pristine dual lands. How did the seller never mention this?! Sum total we locate a total of 67 dual lands, and the average condition is NM.

A full set of NM Revised in a custom box.
A full set of NM Revised in a custom box.

As the days pass and the work continues, more treasure rises from the mist. One massive binder is full of nothing but foil rares, presumably a trading binder we hadn’t seen on the first pass. Another box has a bunch of binders full of nothing but basic lands, BUT also includes a large binder with nothing but foil and promo lands, including over 200 foil Arena lands and Arena lands worth $5-$20 each. There are 4 sets of 4th Edition and 5 sets of Chronicles, notable mostly for their minty Blood Moons. Lorwyn era cards are entirely absent, but 7th edition foils are plentiful as are foils from Urza’s block. One binder is full of hundreds of random rares, and the handful of decks in the collection all yield sweet goodies. The bulk boxes are almost entirely commons, but cough up hundreds of Dark Rituals, Lightning Bolts and other money commons.

In the end with 90% of the collection processed, we end up with a whopping +$22, 697 (at NM TCGLow) in additional value over my initial estimates, placing the total value of this collection at somewhere between $42,000-$45,000 USD!

Even better, these figures tally less than 5,000 cards, with over $20K in value coming from the top 500 cards alone. 90% of the cards are NM while the remainder are SP, with virtually nothing having been played. The processed collection now fits in a suitcase, and everything is organized by set, in perfect fit sleeves, with top loaders for cards over $20. The remaining 40,000 cards I can do with as I see fit, including entire binders of random bulk foils, bulk rares and uncommons from over 40 sets.

Here are some choice samples of our pulls:

Foil Promo Wastelands x4!
Foil Promo Wastelands x4!


DarkSteel Foils
DarkSteel Foils


Juicy Urza's Legacy foils
Juicy Urza’s Legacy foils


Mixed Goodies
Mixed Goodies


Quad Urza's Saga Lands
Quad Urza’s Saga Lands


So now what? Well, now we need to hold the applause until we actually manage to sell the Super Collection. In Part 2 of this series, I’ll explore our options from outing the collection, we’ll discuss the pros and cons of the various methods and tally early results.

In the meantime, ping me on via @MTGCritic on Twitter if you think you see something you want, or would like to review the full collection list.

A fraction of the money cards.
A fraction of the money cards.


More Tier 2 stuff.
More Tier 2 stuff.


James Chillcott is the CEO of, The Future of Collecting, Senior Partner at Advoca, a designer, adventurer, toy fanatic and an avid Magic player and collector since 1994.

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