Throne of eldraine: what the new premium product mix means for #mtgfinance

Throne of Eldraine will surely be remembered as the set where Wizards of the Coast pushed the envelope on product mix design to new heights.

Stepping well beyond the classic booster boxes of 36 packs, players looking to engage with this set have been forced to parse an unbelievably complex product mix including:

  • Regular Boosters
  • Theme Boosters
  • Collector Boosters
  • Planeswalker Decks
  • Bundle (formerly Fat Packs)
  • Brawl Decks
  • Deluxe Collection
  • Promo Packs
  • Holiday Bundle

Wow. Even for those of us fully invested in the brand that is a LOT to swallow.

For those of us interested in the financial side of Magic: The Gathering, it behooves us to try and understand the math behind these shifts in the product mix and how they are likely to impact the price behavior of the various kinds of cards that are now being dangled in front of players, collectors and speculators.

Overall, the two most relevant considerations here are the new Collector Boosters and their impact on and differentiation from the cards found in regular boosters.

Within regular boosters, the new foil drop rate unveiled for Core2020 continues as 1 in 45 cards (or a 33.4% chance of opening one in any one booster). Previously, the foil drop rate (this is counting all foils of all rarities) was 1 in 67 cards (which results in a 22.5% chance of opening one in any one booster). In practical terms this means that pack foils are now 50% less rare than they used to be, and in theory, equally at all rarities.

At the same time Wizards has introduced three additional card treatments to the Standard booster mix:

  • Showcase frames: These are brand new to Magic: The Gathering, and are stylistically specific to each set, relatively sparsely used, with two mythics and five rares in Throne of Eldraine. Showcase frames exist at common and uncommon as well and all of the cards that come in these frames also exist in regular frames.
Realm-Cloaked Giant // Cast Off (Showcase), Magic, Throne of Eldraine
  • Borderless Planeswalkers: This is the style we saw most recently in the Mythic Edition planeswalkers starting in fall of 2018, through to Mythic Edition: War of the Spark. Occur at roughly the same drop rates as the showcase frames do for other mythics, and are available for all three planeswalkers in the set, and only those cards. In Throne of Eldraine, this means Oko, Thief of Crowns, The Royal Scions and Garruk, the Huntmaster. As with the showcase cards, each planeswalker also comes in a regular version. Notably the borderless versions also feature alternate art.
Oko, Thief of Crowns (Borderless), Magic, Throne of Eldraine
  • Extended Art: The style of this treatment is very, very close to the Borderless planeswalkers, to the point where using different terms for them has been quite confusing for players. The most important detail here is that extended art rares and mythics ONLY appear in the Collector Boosters, which includes all 48 rares and 10 mythics that were not included in the showcase cards/borderless mythics. Let’s divert for a moment to get things straight about that product.
The Great Henge (Extended Art), Magic, Throne of Eldraine

Collector Boosters

There are only four ways to get your hands on collector boosters:

  • As a free buy-a-box promotion at your local LGS, along with the foil version of Kenrith
  • Via direct purchase from online vendors or LGS owners who happened to have allotments in excess of their BAB program needs
  • Purchase of the direct sale, online only set, the Throne of Eldraine: Deluxe Collection which sold for $449 and included 16 Collector Boosters
  • Purchase of the forthcoming Holiday Gift Bundle, which will include one Collector Booster pack, likely at a $50 price point Nov 15th

The composition of the Collector Boosters is uniquely complex. To put it as simply as possible:

Pretty simple right?

So these Collectors Boosters have 16 cards. 9 slots are taken up by foil commons and uncommons from Throne of Eldraine regular boosters, and they can be either showcase or regular frames. The single “ancillary” slot offers up any of the unique cards from the Planeswalker decks or newly minted Brawl decks, or a fairly rare non-foil version of Kenrith, the Returned King. Many of these cards are bulk, with Arcane Signet and Kenrith being notable exceptions. The foil token slot can mostly be ignored as those also appear in regular boosters.

The most interesting slots in the $25-30 collector boosters are the remaining five slots:

  • Foil/Rare Mythic Slot: any foil rare or mythic in ELD in any treatment
  • Non-foil Extended Art: any extended art rare or mythic, non-foil
  • 3x Special Frame cards: showcase cards of all rarities and borderless planeswalkers. Also notable as the ONLY product that has showcase non-foil commons. Yes, really.

This is where we run head first into the extreme variance that comes from creating premium versions of every rare and mythic in the set, and a pile of the commons and uncommons. Collector Booster packs can vary in value from $10 to hundreds of dollars, depending on how lucky you get in these slots most likely to cough up a rare version of a multi-format staple. In magical Christmasland you could in theory open a foil extended art The Great Henge, a non-foil Emry, Lurker of the Loch and a borderless Oko, Thief of Crowns, and be having a pretty great day. On the other hand, you could also open a pack full of draft chaff and end up pretty disappointed.

Now, if you’re looking for hot specs, one way to dodge the variance in the Collector Boosters is to focus on the cards that are exclusive to those boosters and compare them to your best opportunities in regular packs so that you can try to optimize your spec basket once peak supply sets in. To do that properly, we’re going to need to get our hands dirty with some extensive math.

Throne of Eldraine Drop Rates

To really get a handle on our best opportunities with Throne of Eldraine we need to understand how often each card treatment shows up in both regular and collector booster packs vs. the alternative treatments.

Because Wizards of the Coast hasn’t provided any guidance on this aspect of the product mix, MTGPrice reached out to some of our larger vendor partners in the United States and Europe to gather data on drop rates from teams that opened thousands of boxes over the last few weeks. Suffice to say, the drop rates in this set are anything but obvious.

Just off the top, box opening data for ELD suggests that foil commons and uncommons are actually of equal rarity in regular booster packs. We suggest this may be due to the foil commons being syphoned off to fill the 9 foil common/uncommon slots in the Collector Boosters. I’m willing to bet that the gap is made up based on the likely # in the CB packs, but haven’t actually run the numbers yet on that.

Now, some quick facts about showcase rares and mythics:

Showcase non-foil rares appear at a ~1:2.5 ratio vs. regular versions of the same rares in ELD booster packs.
Showcase non-foil mythics appear at a ~1:7.5 ratio vs. mythic versions of the same mythics in ELD booster packs.

So right away we see some useful math emerging. Showcase rares and mythics are significantly more rare than regular versions. Unlike War of the Spark Japanese boxes where the alt-art planeswalkers dropped in roughly 50% of packs, showcase rares are 60% more rare than their regular versions and showcase mythics are 87% more rare than their regular versions.

For example Fae of Wishers alt-arts, which are significantly better looking, also only drop 40 times for every 100 copies of the regular ones. Likewise Brazen Borrower non-foil showcase copies are 3x more rare in comparison to their regular versions their rare faerie cousins.

If that wasn’t confusing enough, showcase foils have different drop ratios than the non-foils, and they pull in opposite directions depending on the rarity.

Showcase foil rares appear at a 1.35:1 ratio vs. regular foil versions of the same rares in ELD booster packs. That means Murderous Rider showcase foils should be less rare than regular pack foils!
Showcase foil mythics however appear at a 1:2.5 ratio vs. mythic regular foil versions of the same mythics in ELD booster packs.

That means that foil showcase Brazen Borrower and Realm-Cloaked Giant (the only showcase mythics) are very, very rare indeed.

Follow me here:

Now remember, foils are 50% more common than they used to be before Core2020.

Foil mythics should now be dropping at a rate of about .216 per regular booster box of ELD, which works out to about 1.08 foil mythics per 5 boxes. That means you need 75 boxes to find a specific foil mythic (1 of 15).

Since showcase mythics drop once for every 2.5 regular foil mythics, you need ~187.50 boxes to find a specific one. So if you were wondering, $24 might be a pretty solid price if you can think of a reason to play a foil showcase Realm-Cloaked Giant.

As a point of comparison, Masterpiece Inventions dropped 1/144 packs vs. 1/216 for a given foil mythic at the time, and there were 30 of them in that set, so a specific one appeared every 4320 packs, or 120 boxes. That makes showcase foil mythics roughly 56% MORE RARE THAN MASTERPIECES INVENTIONS/EXPEDITIONS. Think about what that will mean down the road if one of the mythic showcases in Theros: Beyond Death or Ikoria is a 4of card for Modern or a sick EDH staple and the drop rates remain the same.

It gets better.

Let’s say WoTC produces roughly 5,000,000 boxes of ELD. That would make the set a 200M+ product, which is probably accurate +/- 50M given that MTG as a brand is likely worth $550-650M USD/annum at present.

If you need 187.50 boxes to find a foil showcase mythic, then there are roughly only 26.7k copies of each in the world, and perhaps only 65% (17.3k) of them are in English. That’s compared to about 67,000 regular foil mythics (43.6k English).

Now, vendors were saying they thought that the Collector Booster boxes were 10x more rare than the regular booster boxes, but based on various vendor interviews, I actually think it’s closer to 20x, given that it was only printed in 2 languages and only for a single wave spread across a handful of linked releases.

If that’s anywhere close to true, there might only be 250,000 collector booster boxes in the world, which makes sense given how fast they sold out most places, and how many vendors couldn’t get their allotments in various corners of the globe. You can further confirm their rarity by checking the inventory levels of the foil extended art rares and mythics on TCGPlayer.com and most of the major vendors in the US. Levels are way lower than Kaladesh Masterpiece Inventions were at this point in their release cycle and there isn’t any easy way for vendors to restock given that very few of these Collector Booster cards are being opened at MagicFest weekends.

Some additional napkin math tells us that it likely takes 5 Collector Booster boxes to find a specific foil extended art rare. As such, there are likely only about 50K of each extended foil full art, and only about 80% of them are in English (the rest are Japanese). That’s 40k English copies. That would mean there may be as few as 6250 foil extended art mythics which explains why they are already in VERY short supply despite us being in a mass cracking period. Using similar math, we have previously calculated that there were likely something like 30-35k of the Masterpiece Expeditions or Inventions, to further that comparison.

Emry, Lurker of the Loch (Extended Art), Magic, Throne of Eldraine

So in summary, my best estimate of the relative rarity of the rarest cards from Throne of Eldraine looks something like this:

6.25k foil extended art mythics (90.5% more rare than pack foil mythics)
26.7k foil showcase/borderless mythics (60% more rare than pack foil mythics)
50k foil extend art rares (33% more rare than pack foil mythics)
66.7k pack foil mythics

Now, for argument’s sake, let’s recalculate where we land if Collector Booster boxes really are 1:10 vs. regular booster boxes. That would give us this relative rarity spread:

12.50k foil extended art mythics (81% more rare than pack foil mythics)
26.7k foil showcase/borderless mythics (60% more rare than pack foil mythics)
66.7k pack foil mythics
100k foil extend art rares (50% less rare than pack foil mythics)

What Have We Learned

Throne of Eldraine has a ridiculously complex product mix.

  • Hopefully WotC will dial it back down the road, because this is just silly.
  • Showcase commons from Eldraine are worth keeping an eye on as they are way more rare than they should be
  • Showcase foils are less rare than pack foil rares
  • Foil Extended Art, borderless planeswalkers and showcase mythics are likely more rare than Masterpiece Expeditions or Inventions.
  • Depending on what print run you believe Collector Boosters have, they too are either close to as rare as a Masterpiece, or 50% less rare than a pack foil mythic (but still far more rare than regular pack foil rares).
  • Multi-format staples or single format superstars are likely to exhibit solid ROI, with the rarest versions moving fastest and hardest.
  • As of today, the market is having trouble keeping extended art foils in stock on key cards, and I question whether the additional inventory coming throughout the fall will be enough to fill in the gaps.
  • We’re still running more math over here to refine this model, so if you think you have relevant info to share, reach out to help us keep things updated!

Let’s check back in on all of this in January 2020, as we prepare our strategy for the inevitable Theros: Beyond Death premium product mix. Until then, happy hunting!

James Chillcott is the CEO of ShelfLife.net, The Future of Collecting, Senior Partner at Advoca, a designer, adventurer, toy art fanatic and an avid Magic player and collector since 1994.

The Watchtower 10/7/19 for ProTraders – Plan Your Specs

By: Travis Allen
@wizardbumpin


Don’t miss this week’s installment of the MTG Fast Finance podcast, an on-topic, no-nonsense tour through the week’s most important changes in the Magic economy.


SCG Gave us our first taste of Throne of Eldraine in Standard and Modern, and, well, I don’t think many are happy. Golos Ramp has just completely dominated Standard already, and all the mid-level pros are griping about it in a way they typically don’t unless things get real bad. They also griped about Hogaak early on, for reference. Some stats were floating around this weekend reporting that Philly went two and a half hours over time total on day one, which is an unreal amount of overage. That’s not that surprising if there’s 10,000 players in the room ala Vegas #2,  but an SCG Open? Format issue. 

On top of that, Urza Outcome had an excellent showing in the team event (though was oddly absent from the classic), with Once Upon a Time Titanshift performing equally as well. Do you want to lose to someone comboing off with Urza on turn three, or lose to someone attacking with a 10/6 double strike trample Titan on turn two? Truly a paradise of player’s choice.

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  ProTrader: Magic doesn’t have to be expensive.


Travis Allen has  been playing Magic: The Gathering since 1994, mostly in upstate New York. Ever since his first FNM he’s been trying to make playing Magic cheaper, and he first brought his perspective to MTGPrice in 2013. You can find his articles there weekly, as well as on the podcast MTG Fast Finance.


Unlocked Pro Trader: Going Wide

If I’d written this article yesterday, it would have been about the most popular commander of the week on EDHREC.

Alela is a far more interesting commander than Korvold and I’m going to ignore Korvold for now. Sure, Korvold may give some cards some upside, but I also think the upside is for cards that are already expensive or never going to be expensive. Think either Food Chain which is a million dollars or Smothering Abomination which has a million copies out there. Battle for Zendikar was one of the worst sets ever but it was also one of the best-selling sets ever, so figure it out. I think Korvold may be worth talking about at some point but not today. Today I want to focus on Alela because I think cards that don’t get a ton of play are in play now and that’s a thing worth knowing. No preamble today, let’s just get down to bidness.

It’s possible we’re too late here, but with these gettable some places around $6 and the trajectory shooting at $10 or above, I’d say getting these today would be smart. These went to nothing with the Modern Masters printing but if you were savvy, you scooped them cheap because it’s a Lord. I won’t pretend I was savvy or that I recommended to anyone to get these for cheap, but here we are faced with the prospect of a $10 non-mythic. It’s very good in that it doubles the power and toughness of the tokens Alela spits out. This isn’t an “I predict this” pick as much as a “Well, I missed the best time to get this but they’re still gettable at the old price if you hurry” pick which is the kind of pick Corbin Hosler made an entire MTG Finance career out of.

I’m kidding him.

A little.

There was basically never a better or worse time to get this card. It used to be something like this would hover at a lower price while not seeing play in Standard then tank at rotation and we could scoop them up but so many people play EDH now that there is basically no good time like that. I remember Parallel Lives was like a buck or two and I could take my time getting them. We didn’t see that same concept for Anointed Procession, really. It caught on a bit in Standard and never became reasonable.

Divine Visitation has been the same price for half a year. Could it drop? Yeah, maybe. But it could also end up a lot more than it is, now, and with it being sort of awkward to reprint it in a Commander precon, I think we’re safe. If the price does drop significantly, get greedy and buy twice as many copies so your average price paid feels better to you. That said, I don’t see a drop. Visitation is trending down a bit but it’s not likely to tank and the relative stability tells me that it’s been adopted and the more decks that want it, the fewer copies to go around. Also worth noting, this is legal in Brawl and not in the precon. Are people going to build Brawl? If they do, Alela making big angels is big game.

This is premium removal in Blue but I’m kind of puzzled with an Esper deck has so many instances of it given access to Black and White.

Stranding their commander in play given the changes to the tuck rule has become increasingly important and when those rules went through, I didn’t properly re-evaluate cards like this the way I did for cards that got worse. Lignify and Song of the Dryads are legit cards and this is a very permanent way for Blue to deal with commanders because bouncing and countering is not that effective. This isn’t specific to Alela, but I bet you didn’t know this was closing in on $3 already because I sure didn’t.

One of these prices is almost certainly wrong. My guess is that Card Kingdom is selling these at $20 for Near Mint and TCG Player will eventually get with the program. The cheapest NM on TCG Player is $14 and the thing about these getting bought out on that platform is that played copies that are only a buck or so cheaper than NM when the price starts to shift get stranded and go last, obscuring the signal that the price is shifting. The Market Price shifts slowly so if there is a run on these, it will take awhile to register. I don’t know if this is going to be $25 on TCG Player anytime soon, but look at that price disparity between the two platforms and tell me something isn’t going to change soon.

The floor is now.

I mean, the floor was mid 2018, apparently, but the post-rotation floor is now. At the very least, there will be one copy of this for every copy of Morophon, but it’s not like tribes that already have Lords won’t run this. This is tribal, EDH like tribal, casuals like tribal and Kaladesh boxes are about to be very expensive. This is a no-brainer.

That does it for me this week. As always, take a look at the page and try to find a pick or two on your own. If you aren’t sure, you can always leave me a comment below or tweet to me @jasonealt. Until next time!

Week one with Eldraine

This is likely the best weekend of the year when it comes to Constructed Magic.

We’ve got the double whammy of four sets leaving Standard and a new set coming in. The cardpool is narrower, the brewing is hot and heavy, and there’s an Arena event that is just perfect to get people burning wildcards.

Thank goodness SCG is broadcasting this weekend, a Team Constructed event that’s likely to focus on the Standard player but this first week, all bets are off.

We’ve had some impressive movement on cards, some of which is permanent and some of which is a motivation to sell…

One thing to keep in mind about Throne of Eldraine cards: They are about to be legal in Standard for the next two years. These are going to be cheaper in three months, and that’s when I’m planning on buying lots and lots of some of these, the staples and the most-easily-abused cards.

Oko, Thief of Crowns ($36)

I was super wrong about Oko. I didn’t see the Food synergies coming, nor the brokenness with Gilded Goose, and there’s a lot more ways to abuse the Food than I’d expected. I also didn’t see how high the loyalty can get, until I saw some games with it and against it. Pretty sick stuff. Oko is going to be all over the place this weekend, but this price is an artifact of the enforced scarcity of prerelease week. If you opened one, I’d sell right now, as the orders can go out as of today and the price will fall back under $30, more likely to $25. 

Knight of the Ebon Legion ($10)

A month ago, this was $3. Knights are well-positioned for Week 1, and this is also good in an aggressive black shell. The price has been climbing steadily these past four weeks, and I’m a seller at this point. It’s pretty unusual for a rare to break $10 without a lot of cross-format appeal, and the only reason this is doing so is because it’s a four-of in every deck that’s playing it. 

For reference, here’s the cards worth $10 or more from the last few sets:

SetCardsPrice
Core Set 2020Chandra, Awakened Inferno
Knight of the Ebon Legion
$14
$10
War of the SparkTeferi, Time Raveler
Liliana, Dreadhorde General
Finale of Devastation
$14
$12
$11
Ravnica AllegianceHydroid Krasis
Breeding Pool
Godless Shrine
Blood Crypt
Stomping Ground
$19
$15
$10
$10
$10
Guilds of RavnicaAssassin’s Trophy
Watery Grave
$17
$11

Knight of the Ebon Legion is good, but you’ll be best served getting rid of all extra copies in the next couple of weeks.

Once Upon a Time ($12)

This has been trending downwards in the last couple of weeks, and that’s a surprise to me, given the number of decks that likely want to play this effect. I think $12 is too high in the long term, but what I’m eyeballing are the foils and the special versions. If this card is Modern-level good, it’s going to be $20 easily. The pack foils are $25 or so right now, and that’s a very tempting buy-in price.

Spawn of Mayhem ($8)

A card that’s doubled in price in the last two weeks, there’s a lot to like. It’s a mythic, it’s cheap to play, good in multiples, and if you are in the aggro deck, it’s possible that the other player is just dead before they can answer it effectively.

I’m not buying in at $8 and hoping it climbs to $15 or $20…yet. Let me see one or two good matches on camera, and then I’ll be in to buy at this price. 

Murderous Rider ($12)

I really can’t believe this is a card. I keep thinking that there’s got to be more of a drawback than the two life, that it can’t possibly be this good. We know that Hero’s Downfall and Vraska’s Contempt both hit early $10 highs, and then fell back down to earth while it was in print, then popped back up to be a staple for the duration of Standard. Here’s the graph for Vraska’s Contempt:

Murderous Rider is going to drop in price. That’s a given. How far can the best removal spell in years fall? This is enormous value, and given how many annoying planeswalkers are running around, the Rider is going to be a mainstay for years.

I’m a seller at $12, but I no longer think it’s going to go as low as $5. Instead, $7 feels like the floor, as people realize they are going to need four copies for the next two years.

The Great Henge ($12)

Now this, I’m a buyer on. It’s been a long time since I saw such an unfair card for any format, and don’t overlook how Commander players are going to be sapping copies out of the market. There’s blessed few cards I want more in any creature strategy, and luckily that’s a wide swath of Commander decks. 

I think that someone is going to go off with this card on camera this weekend, and it’s going to rocket to $20+. It’s definitely the card with the most long-term casual appeal, and that makes me feel pretty safe and sound when it comes to picking up extra copies. It’s got two years to make waves in Standard, and even if that doesn’t pan out, it’s a solid Commander pickup. I am waiting to see what the extended art foils go for, though. How high can it go?

Fires of Invention ($3)

This was a little over $1 early on, but people have figured out that this is good. Who knew? I like this as a component of decks that want to use activated abilities, especially Planeswalkers. It’s important to note that on your turn four, you can put this into play and then immediately play one more spell. Yes, the enchantment is one of your two spells, and while that’s no fun, this is a card that is going to get broken. I would have preferred the $1 price, but if this does well, I can see it rocketing up to $10 early in the season before settling back down.

Cliff (@WordOfCommander) has been writing for MTGPrice since 2013, and is an eager Commander player, Draft enthusiast, and Cube fanatic. A high school science teacher by day, he’s also the official substitute teacher of the MTG Fast Finance podcast. If you’re ever at a GP and you see a giant flashing ‘CUBE DRAFT’ sign, go over, say hi, and be ready to draft.

MAGIC: THE GATHERING FINANCE ARTICLES AND COMMUNITY