Going Mad – The Good Guys

By: Derek Madlem

Last week I might have come across a little hard on the #mtgfinance. Judging by the feedback I received, the zeitgeist was right there with me for most of what I said … and I received A LOT of feedback, more than any article I’ve ever written.

People associate a lot of bad things with #mtgfinance, even the use of the #mtgfinance hashtag has become a punchline to most people. Though to be fair, what hashtag has anyone ever taken seriously? #thanksObama

So now with everyone who tweets about the price of cards being evil we can all just agree that anyone that considers themselves a Magic financier is probably a terrible person right? After all, they’re out there just ripping off orphans, sharking trades from naive single mothers, and stealing Black Lotuses from the elderly using elaborate e-mail scams right?

The Retail Level

In the distant past there was a time when no Standard legal card was ever worth more than $20, it just didn’t happen. When you opened a pack of 4th Edition the best you could hope for was a Shivan Dragon because it was the most valuable card in the set at $20, with Royal Assassin right behind it at $18. Meanwhile, there were no “dollar rares” … even Chaoslace was $3, just go ahead and give that one a read.

ChaoslaceCards were hard to find, there were no internet stores…hell, there wasn’t really even an internet. It was years later when I convinced my mom to order a box of Tempest from an online store … she had to FAX HER CREDIT CARD INFO … things have come a long way since then.

When people began to approach selling cards as a business rather than a hobby, things revolutionized. Most cards got cheaper. As more and more people entered the fray, competition and innovation increased. The Chaoslaces of the world became what they should be – bulk. But some cards crept up in price. I missed the middle years of Magic, I was absent for everything that occurred from Invasion through Time Spiral block, but you know what I saw when I came back to the game?

Cryptic Command – $20
Bitterblossom – $20
Ajani Goldmane – $20

The best rares still didn’t seem to break through that $20 ceiling. But then we were introduced to Mythic Rares and everything was ruined. I mean seriously, it’s a Magic card … who would pay more than $20 for a stupid piece of cardboard?

As it turns out, a lot of people. Around this time there were a lot of people quitting because Magic was “getting too expensive.” At the  same time the game was experiencing a Groundswell of new players.

GroundswellDid these players come out of the woodwork because they were secretly waiting for a more expensive game to play? Obviously not. I’m going to put this next part in bold letters because it’s really important.

Tying up more of a set’s aggregate value in a few cards made running a game store easier.

Game stores are popping up everywhere and one of the main drivers of their success is selling Magic singles. Higher prices on popular cards creates opportunity for entrepreneurs. Think about this for a second: most stores made more profit selling a playset of Goblin Rabblemasters than they did selling a box of M15 … this is the reality of running a modern game store.

You know what provides you with all those tables at your local game store? I’ll give you a hint, it’s not the dollar rares or booster pack sales; it’s Baneslayer Angel and Bonfire of the Damned and Jace, the Mind Sculptor. It’s players like you buying cards like these that are creating a place for you and your friends a place to meet up and battle with Magic cards.

Supply and Supply

In my last article I drummed up the artificial creation of demand for certain cards. You know what else the Magic finance community does for you? They create supply as well. Whaaaaaaaat?

The “scrappers” of the finance community are out there aggressively digging through 5,000 count boxes pulling out the gems you need and they’re selling them by the fist full to online retailers, vendors at events, and local game stores. These people keep prices down by keeping the supply flowing into the hands of people that need the cards. With cards as mundane as Gitaxian Probe already hovering around $3, you can imagine what the price would be if the supply were cut in half.

It’s not just about picking bulk, these guys are combing the local game stores that lack an online presence and buying up staples and putting them back into circulation so that you can find them. They’re out there flipping through the binders and boxes of the most casual of players to pluck out these diamonds in the rough.

Scary StoreThey’re going into places like this to find cards, so you don’t have to. Those binder grinders are providing inventory for local game stores and online retailers alike to sell. You have to keep in mind that when a store runs out of Goblin Rabblemasters they can’t just order more from the distributor, they have to buy them second hand.

News Team Assemble!

“You heard it here first, the #mtgfinance crowd is not all bad … full story at 11”

One of the biggest benefits the #mtgfinance community has brought to the people is a dissemination of information. As more and more people provide regular content about the financial workings of the Magic economy, the average reader becomes more educated. While it sucks for the old-school sharks that made a fortune trading with the blissfully ignorant, the bulk of the Magic population is better served by being well-informed.

A genre that may have begun as articles about value trading has evolved into much much more. We have writers bringing over real-world finance lessons and explaining complicated concepts in simple terms. We have weekly reports on what we’re buying and selling to promote transparency.

We’ve got writers “attacking the format” from a variety of different angles – casual, Standard, Modern, eternal formats, Commander, Tiny Leaders, and the list goes on and on. I know that I sure don’t care to learn the worldwide metagame for EDH, I play against the same four or five people…but if I read what others are saying about popular EDH cards, then I have a more informed perspective.

All of these content creators are providing current and trending news on the cards you want and the cards you own. They’re boiling down complex concepts and interactions into 140 characters. They’re publishing 2,000 word manifestos on the inner workings of Tiny Leaders. They’re putting in the work analyzing and interpreting trends so you can focus your free time on what makes Magic so magical – playing the game.

As the volume of finance content created increases, the public becomes more informed and we have fewer people throwing away hundreds of dollars on sure-to-fail preorders. As the general public becomes more informed buyers we’ll see a decrease in those outrageous preorder prices and we’ll more quickly discover the cards that have real motivators for demand.

Most importantly we’ll hear less of that guy at our local game store making bold predictions on mundane cards because his audience will be informed enough to shut him up.

Technology

https://www.youtube.com/watch?v=w9ERiI1epI4

I agree, I love technology. You know what drives technology and innovation? Money. Take a look at all of the sweet offerings you have at your fingertips because of this whole #mtgfinance thing. Sites like MTGPrice and QuietSpeculation have cobbled together an assortment of tools to make your lives easier.

Buylist automation and collection tracking are just the tip of the iceberg as far as features we have at our disposal for under a few bucks a month.

We have portable access to pricing through apps and there are numerous “fair trade” apps that will make sure that you don’t leave a single penny on the trade table. All of this technology was created because of the #mtgfinance community. You may not think yourself a financier, but if you’ve ever looked up the price of a card then you’re a part of the community as a whole.

Maybe Not So Bad

Magic finance isn’t all about called shots, buyouts, and spec targets, it’s about understanding the underlying principles. We can read articles to find out the “why” instead of just looking up the “what” of a price.

We have access to a variety of resources that all popped up around this little community. Historic pricing data aggregated from dozens of sources? Yeah, we’ve got access to that. Daily gain / loss reports in our e-mail inbox? Yeah, we’ve got access to that. How many of you remember the old days when you had to log into starcitygames.com the night before you went to FNM to look up the prices of all your cards so that you were on point at the trade tables? Now we’ve got access to up to the minute pricing on our phones from a variety of sources.

We’re living in a world with no $3 Chaoslaces, and I have a hard time saying that’s a bad thing. The next time you hear someone mention MTG finance, remember the good things this community does for all of us regardless of our level of participation.

Until next time, you can find me on twitter @GoingMadlem or you can find me at GP Atlantic City working at the Aether Games booth, stop by and say hello.


 

Is It Safe? Part 2

By: Jason Alt

For a brief second, I found myself wishing this series dealt with MODO at all because “Part 2: Electric Reprint Boogaloo” would be a sweet title. If you’re not laughing, you’re just mad you didn’t think of it, and envy is a stinky cologne, readers.

Electronic reprints are relevant to the discussion, but online EDH is so irrelevant it’s not funny. It’s played, technically, but there’s not much money in speculating on such an underplayed and volatile medium, so let’s stick to what we know.

<h3>The rest of this content is only visible to ProTrader members.</h3>

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Game Day Promos, Part I

By: Guo Heng Chin

The Dragons of Tarkir Game Day weekend was one of a kind. Out of the four Game Day events I attended, three of them attracted a crowd larger than the average PPTQ in my area. Game Days have never been that popular, nor that competitive. The weekend also set the record for the most Game Days I’ve ever played for a single set.

This was the reason:

Bow before the might of the Regent, in full art.

Back at the Fate Reforged Game Day, the coveted prize was the Game Day Champion playmat featuring Chris Rahn’s alternate art of Ugin, the Spirit Dragon. The playmat sold for $80 on eBay during the weeks following the event, and is now selling for $30 to $50. The expected value for participating in Fate Reforged Game Day was not spectacular, as only one person could win the playmat and sometimes tiebreakers can be heartbreaking.

This time around, the main prize as players saw it was not the playmat, but rather the full-art foil Thunderbreak Regent which was awarded to the top eight players at each Game Day. Besides being a highly playable dragon in Standard with casual and EDH appeal, the card features a gorgeous full art treatment by Jason Rainville. Here is a slice of eBay completed sales for the promo during the Game Day weekend:

eBay Thunderbreak Regent Game Day

The Game Day Thunderbreak Regent is still commanding a TCGplayer-mid of $20 as of writing. If you took Derek Madlem’s advice and made top eight of your local Game Day, you would most likely have made a good return for your participation fee.

The price of the foil full-art Thunderbreak Regent got me wondering: is it one of the most expensive Game Day promos ever to the given out?

Today, we are going to take a trip back in time to the first Game Day ever that awarded full art foils to the top eight players. The long-term price trajectory of full art foil Game Day promos piqued my interest because:

  • They are limited edition and in limited in supply as only eight players per Game Day receive copies.
  • A large majority of them seems to cater to the casual and EDH crowd, which means good long-term potential.
  • Full-art foils are more collectible than set foils. Barring a few, Wizards has done a great job in ensuring that the art for the Game Day top eight promos blows the set version’s art out of the water.
  • Chances of being reprinted: 0.05%.

Those four factors put together make for solid long-term potential. Does that mean that these promos are good investments? Let’s have a look at how the first several Game Day full-art foil promos have done over the years.

History

While the first Game Day to hand out a promo to its participants was the Tenth Edition Game Day back in 2007, the first Game Day that set the current trend for awarding a promo to each participant and another foil full art promo to the players who made top eight was the Magic 2010 Game Day. We shall start from this point.

Magic 2010 Game Day

Mycoid Shepherd Game Day

Even though Mycoid Shepherd was the first full-art Game Day promo, it is worth nought. The foil full-art Mycoid Shepherd is just going for $3.64 on TCGplayer.

In the next Game Day, the top eight players received a more valuable card:

Zendikar Game Day

Emeria Angel Promo

The Game Day promo (still called WPN or Gateway promo back then) full-art foil of Emeria Angel is commanding a TCGplayer-mid of $20 today, which is impressive and yet not really that surprising. She is an angel after all, and being a limited-edition foil featuring full art by none other than Steve Argyle could not hurt her price, even after being out of Standard for four years and not seeing play in Modern.

I’m tempted to say that the casual force is strong in this one. However, the set foil is only $3. Could the fact that this Game Day promo features a full art drawn by a well-loved artist explains large chasm between the set foil and the Game Day foil?

More importantly, could the Thunderbreak Regent Game Day promo follow the footsteps of Emeria Angel?

Worldwake Game Day

Kalastria Highborn Game Day Promo

The Worldwake Game Day top eight promo is another that remains moderately valuable today. The full-art foil Kalastria Highborn has a TCGplayer-mid of $11.84, but near mint copies start at $14.08. As limited edition cards get older, near mint copies become harder to locate.

Contrast the Game Day full-art foil of Kalastria Highborn with the set foil, which is only $4.60. The difference between the set foil and Game Day top eight full-art foil may be less stark than that of Emeria Angel due to both versions sharing the same art, and vampires not being as popular as angels. Vampires may not be a legitimate archetype in Modern, but the tribe has moderate casual and EDH appeal and Kalastria Highborn is a key piece of any vampire tribal deck.

By the way, the set foil has a multiplier of only 0.56 compared the non-foil.

Rise of the Eldrazi Game Day

Deathless Angel Game Day

Someone at Wizards was slacking at his or her job. We get another Game Day promo with the same art as the set version, albeit in full art glory and in foil. The Deathless Angel Game Day promo is only worth a TCGplayer-mid of $7.33, not much more than its set foil counterpart, which is going for $3.76. Deathless Angel may be an angel, but her ability is underwhelming, and I am not sure she is at all popular. Off the top of my head, I can only think of one deck that would want Deathless Angel: Kaalia of the Vast EDH. And there are much better ways to protect Kaalia.

Magic 2011 Game Day

Mitotic Slime Game Day Promo

The trend of underwhelming Game Day top eight promos continued into the Magic 2011 Game Day. The only explanation I can think of for the reason behind selecting Mitotic Slime as the promo for this one is its perceived casual appeal. I can only imagine the collective disappointment of the players who made top eight of the Magic 2011 Game Days.

At least Wizards commissioned a different art for the Game Day promo this time. Still, it’s barely worth anything, with a TCG-mid of $2.98.

Scars of Mirrodin Game Day

Tempered Steel Game Day Promo

Now that’s a card worthy as a Game Day top eight promo! Tempered Steel was the centerpiece of its namesake deck which propelled four pilots, all from Team ChannelFireball, into the top eight of Worlds in 2011. The Tempered Steel archetype went on to become one of the premier aggro decks during that Standard season.

Unfortunately, since Scars of Mirrodin dropped out of Standard, Tempered Steel has struggled to find a home. It is too clunky for Modern Affinity, and it does not really fit the bill of a casual all-star. This all explains the Game Day full-art foil version of Tempered Steel being at a paltry $4.21 TCGplayer-mid. The Memnite non-foil full art promo, which was given out to all participants of the Scars of Mirrodin Game Day, is worth nearly as much as the promo exclusive to top eight players, with a TCGplayer-mid of $3.83.

The next Game Day top eight promo recently experienced a hike in price, due to the recent surge in Tiny Leader’s popularity.

Mirrodin Besieged Game Day

Black Sun's Zenith Game Day

The Game Day full-art foil promo Black Sun’s Zenith was hovering around $6 late last year, and spiked to the double digits early this year when a new format exploded into mainstream Magic. For a while, every single Magic content website featured discussion about the novel format that is Tiny Leaders.

Black Sun’s Zenith is one of the rare few board wipes that is legal in Tiny Leaders, as its XBB casting cost qualifies it as having a converted mana cost of two. Black Sun’s Zenith’s Game Day full-art version is currently priced at a TCGplayer-mid of $14.48, making it one of the more expensive Game Day promos out there. The set foil is only $6.37.

The Game Day Black Sun’s Zenith’s price is buoyed mainly by Tiny Leaders. It is not used in Modern, and there are better board wipes in EDH like Damnation (or Decree of Pain and Life’s Finale if, like me, you can’t afford Damnation).

The Game Day full-art foil Black Sun’s Zenith also has one of the sweetest full-art treatments in existence, with an epic depiction of the onsetting despair of getting your board wiped by an opposing Black Sun’s Zenith by James Paick.

Until Next Time

That is all for today’s adventure back in time. Join me for future discussions of Game Day promos, as we will be continuing on our journey exploring the beautiful full-art cards  given out to worthy players in the past few years.

Feel free to leave your comments below, or catch me on Twitter at @theguoheng.

 

UNLOCKED PROTRADER: Assessing the Risks of Speculating

Not all speculation targets are created equal. Each card has a price, a trajectory, context within various formats, a buy-sell spread, historical baggage, print run considerations, and ever more factors influencing to what extent a spec is a “good buy” or not.

It’s because of all these factors that you might choose to go deep on an unproven bulk rare rather than an established format staple, or to buy a staple even when most in the community believe it has hit its peak.

At its core, all speculating comes down to one basic question: how risky is speculating on this card?

Examplesville

Today’s article will be entirely a case study of Abrupt Decay, a card highlighted fairly frequently on MTGPrice in the last few weeks. We’ll be looking at many of the factors influencing this card’s price, all to determine: is this where we should be putting our money?

abruptdecay

The current Fair Trade Price on this card is $12.48 and the top buy price is $9.40. So, as a baseline, if we bought into this card today, the risk would be $3.08 per copy. Yes, the buy price can absolutely go down—and it probably will during the summer lull—but assuming no major unforeseen events, it’s hard to see demand for Abrupt Decay declining.

Reprint Incoming?

Importantly, Return to Ravnica is not slated to be included among the sets drawn upon for Modern Masters 2015. As more players look into playing Modern, the staples that don’t get reprinted this year will all of a sudden have a little extra demand focused on them.

Abrupt Decay doesn’t have any particular flavor that would make it difficult to reprint, but it’s also not the type of card that Wizards green-lights every day. The chance of a reprint seems extremely low to me, especially in a normal set. The most likely place, if any, we’ll see new copies of this in the next year or so is through judge or GP promos.

Reprint risk: Low.

Metagame Risks

How likely is it that Abrupt Decay declines in price due to its place in various metagames?

Let’s start by pointing out that this is a two-color card, and one of those colors is not blue, which limits the amount of decks that can play it. That said, this is a very powerful effect, especially in eternal formats where low-drops rule, and it is not unreasonable to build your deck specifically to have access to this card.

How it does in individual formats is important, too:

Standard: Crucially, this is not legal in Standard, so we don’t have to worry about rotation causing a sudden drop in price.

Modern: MTG Goldfish lists Abrupt Decay as the 39th-most-played card in Modern.  The last Modern Pro Tour saw a field of 30 percent Abzan decks, and it’s fair to say that most of if not all of them had access to this card somewhere in the 75. With Jund and straight Golgari decks also fairly prevalent, Abrupt Decay seems fairly safe to continue seeing action in Modern.

Legacy: Abrupt Decay is the tenth-most-played card in Legacy, which is crazy, given that it can’t be pitched to Force of Will. Still, Jund and Sultai decks are big in the format, and Decay is important to keeping Counterbalance decks in check, too. It certainly doesn’t seem like the card is going anywhere.

Vintage: Due to a serious lack of players and events,Vintage playability doesn’t necessarily impact a card’s price in a huge way (foils excepted), but it can indicate a card’s power level. In this case, Decay is the 38th-most-played card in Vintage, so there you go.

Casual: Abrupt Decay is a fine card in Cube, and probably playable in Commander, though not exactly an all-star. Kitchen-table players will probably play any copies they own, but this doesn’t strike me as a card a casual player will see and think she must go out and purchase for her deck.

All in all, I think it’s fairly safe to call Abrupt Decay an eternal-format staple, with little to no value coming from casual formats or Standard. In my mind, this means there is very little risk of metagame changes completely crushing this card’s value.

Contextual Clues

Let’s look at the blocks before and after Return to Ravnica to give ourselves a little context of what is possible and what we’ve seen before.

Remember, Return to Ravnica was a large fall set. It was the first of its block, and Abrupt Decay was printed at rare. If we look a year earlier, we can see the most expensive rare in Innistrad.

snapcastergraph

This bodes well. Thinking Abrupt Decay will hit $51.57 is ambitious—far too ambitious, if you ask me—but seeing Snapcaster this high at least shows us that Decay has room to grow. Innistrad and Return to Ravnica were similar in a lot of ways, especially with regards to the timing of their releases, the size of the playerbase, the popularity of the sets, the power level of the top cards, etc.

Snapcaster Mage and Abrupt Decay are very different types of cards, but they are both similarly staple-tastic in all of the eternal formats. Snapcaster is probably a little more attractive in casual formats and it does pitch to Force of Will, which means that all other things being equal, Abrupt Decay probably never moves past Snapcaster in price.

thoughtseizegraph

Now for the most expensive rare in Theros, which you can see is Thoughtseize. This is similar to Snapcaster and Decay in some ways, but also different in many.

The similarities are easy: this is an eternal staple played in every single format in which it’s legal, and it is a rare from a large fall set in the same general era as Return to Ravnica and Innistrad.

But the differences add a few twists to the situation. First off, this is a reprint. Before it was reprinted, the Llorwyn version was up to an insanely high $70. This was probably due more to supply factors than demand, although obviously both play a role to hike a card price up so high.

Also, importantly, this card still sees lots of play in Standard. Will it drop at rotation? Maybe. But players in general are getting more savvy regarding MTG finance—thanks in large part to MTGPrice!—and many are not selling their eternal staples upon rotation from Standard. Snapcaster didn’t dip as much as we expected, nor did Abrupt Decay, and I frankly do not expect Thoughtseize to drop much at all.

So although Standard is creating a demand for the card, it’s likely that Thoughtseize is never again available for lower than its current price—and if it is, it will only be slightly lower.

Could the $20 price tag on Thoughtseize be an indicator of what to expect for Abrupt Decay? Maybe, although the reprint and Standard-legal angles certainly make it hard to call this a direct analogue. Also, being two-colored as opposed to mono-colored makes Decay more narrow, which lessens demand. Despite these potential pitfalls, it doesn’t seem unreasonable to suggest that Decay should be between $20 and $50 based on similar-ish cards printed at similar-ish times.

Unless there are other factors at play, that is.

Set Value

Cards’ individual values are often influenced by how valuable their home set is as a whole. This is in large part because singles are priced by retailers to make opening boxes of product worth it.  This is a big reason why Voice of Resurgence started and remains so expensive: Dragon’s Maze didn’t have any other good cards!

So if we look at Thoughtseize, we can see that Theros is generally a low-value set. Thoughtseize is the single most expensive card in it, and the ones that follow are mythics that are only good in Standard and casual formats. As far as eternal staples go, Thoughtseize is basically it. If it weren’t a reprint, how pricey would the card be, I wonder?

Similarly, Snapcaster Mage comes from a set with only a few cards that see eternal play: Liliana of the Veil (at mythic), Geist of Saint Traft (also mythic), and Sulfur Falls are the top three. There’s plenty of casual goodies in the set, but the prices are top-heavy with the excellent competitive cards at the top of the list. In many cases, prices for the casual cards in this set are far lower than I would expect in general.

garrukrelentless

And here’s where thing kind of fall apart for Abrupt Decay. Check out the eternal playables in Return to Ravnica (listed by descending price):

  1. Abrupt Decay
  2. Steam Vents
  3. Deathrite Shaman
  4. Temple Garden
  5. Sphinx’s Revelation
  6. Overgrown Tomb
  7. Blood Crypt
  8. Hallowed Fountain
  9. Supreme Verdict
  10. Jace, Architect of Thought*
  11. Rest in Peace
  12. Loxodon Smiter*

Jace and Smiter are fringe players at Modern at best, but they do see occasional play and are worth mentioning here.

Note that every card on this list is probably a little bit lower than we might otherwise expect. Coincidence? I think not. Because there is so much value in Return to Ravnica—and I’m not even considering the top casual cards like Utvara Hellkite and Chromatic LanternI believe the prices of all cards are suppressed. This probably explains in part why the shock lands have failed to perform so miserably.

Now, as we get further away from booster boxes of RTR being commonly available, the price of the box will matter less and less to the prices of individual cards. But the box price is where card pricing derives from originally, and price memory is a powerful thing. Once the playerbase “knows” how much a card is worth, it’s hard to impact that without some major shakeups in supply or demand.

What Does All This Mean?

Let’s say Abrupt Decay hits $20. Its current spread (the difference between the Fair Trade Price and the top buy price) is about 25 percent. So if its retail price hits $20, we can assume the buy price will settle in somewhere around $15.

We’ve already determined the current risk is $3.08 to buy in today. And the gains if we hit $20? Only $2.52 per copy.

Can Abrupt Decay go higher? Sure it can. We’ve seen Snapcaster climb as high as $50, but with the plethora of valuable cards in Decay’s set, the more narrow uses and decks it has compared to Snapcaster, and being from a set that was more opened than Innistrad, it seems highly unlikely to get anywhere close to Snapcaster.

Now for my gut feelings: I don’t see a world where Decay hits $30 any time soon, but $25 may be possible. If it hits $25, then you’re making, what, $6.25 a copy?

So now it comes down to whether you feel like it’s worth it to spend $12.48 to make $6.25 in about six months. Personally, I am not. If I had lots of extra dollars at my disposal, that might be a play I made, but with very limited funds I am willing to dedicate to Magic, I prefer opportunities where I can reasonably hope to double up, and I just don’t think that’s possible with Abrupt Decay.

However, trading for copies is still totally on the table, especially if people are interested in soon-to-rotate Theros cards. And by no means should you be selling or trading copies of Abrupt Decay you already own—it’s basically free money to hold these until Modern Master 2015 is released. I just don’t think it’s worth buying.

The Real Point of It All

This article focused heavily on Abrupt Decay, but it really wasn’t about the individual card at all. My goal here was to show you the thought process behind choosing a speculation target and deciding whether or not it’s worth buying in.

Do you have specific targets your’e looking at? Consider everything: the set they’re in, the supply, the demand, the formats they’re good in, how upcoming rotations and releases will impact them, the similar cards to other sets, etc. The more you analyze your potential spec targets, the more informed your purchases will be. And when you’re spending money on cardboard with pretty pictures, you generally want to be making informed purchases.

Have comments? You know what to do.

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MAGIC: THE GATHERING FINANCE ARTICLES AND COMMUNITY